4 min read
You’ve Identified Ad Fraud. Now What?
If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.
Read More4 min read
If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.
Read More4 min read
There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...
4 min read
It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...
5 min read
Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...
4 min read
It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital...
3 min read
Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...
4 min read
By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead...
4 min read
Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747...
5 min read
Affiliate marketing is big business. How big? Let’s look at some of the industry numbers:
4 min read
Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...