5 min read
Anura PR Team: November 28, 2022
Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...
4 min read
Anura PR Team: November 27, 2022
In the Telephone Consumer Protection Act of 1991 (TCPA), there are many different compliance requirements that marketers have to follow when reaching out to consumers by phone. Marketers who rely on affiliate marketing programs to collect contact...
4 min read
Richard Kahn: November 23, 2022
Ad fraud solutions are a crucial tool for protecting your organization against the negative impacts of ad fraud. However, not all ad fraud detection and remediation tools are created equally. In fact, some ad fraud solutions fail at providing basic...
4 min read
Richard Kahn: November 22, 2022
Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...
5 min read
Richard Kahn: November 16, 2022
When launching any new initiative, there’s always a need to get others to “buy in” to that initiative. Whether you need to get approval from investors to fund the initiative or convince those who will implement the new initiative to learn the new...
5 min read
Anura PR Team: November 14, 2022
In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of $752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...
5 min read
Anura PR Team: November 14, 2022
Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well as robocalls to reach thousands of...
4 min read
Richard Kahn: November 9, 2022
Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...
4 min read
Richard Kahn: November 2, 2022
Online ad campaigns are a valuable channel for nearly any organization that wants to promote its products, services, or cause to the general public. Retargeting ads, in particular, can be an effective way to capture the attention of consumers and...
4 min read
Richard Kahn: October 26, 2022
Some ad fraud “solution” providers offer their customers the ability to personally configure their ad fraud settings. While this is often positioned as a benefit to give the customer greater control over their ad fraud solution, it actually causes...
