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TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.

• Vital Metrics to Track:
  • CTR and Conversion Rates:...

TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.

Key points include:

• Introduction of Affiliate Programs: Definition and benefits of affiliate marketing for businesses.
• Revenue...

TL;DR:Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.

• Definition:Domain spoofing occurs when ads are set to appear on a...

TL;DR: How to Combat TikTok Bots Impacting Your Company

Main Points:

• TikTok's Growth: Rapid rise as a major platform with over 1 billion users globally.
• Bot Issues: Bots inflate follower counts but harm engagement and metrics.
• Business Impact:...

TL;DR: Learn the importance of obtaining written consent for TCPA compliance when reaching out to consumers via phone, ensuring legal telemarketing practices.

Main points:

• Definition and Importance: Outlines what constitutes "written consent"...

TL;DR: CAPTCHAs like hCAPTCHA and reCAPTCHA are key tools in distinguishing humans from bots, but may not be entirely effective against sophisticated threats.

Main Points:

• Interrupts User Flow: CAPTCHAs can disrupt user experience.
• Limits on Fraud...

TL;DR: 

• Inadequacy of reCAPTCHA: Initially effective, reCAPTCHA struggles against advanced spam, failing to deter human fraud and disrupting user experience.
• Emerging Alternatives: Options include biometric verification, behavioral analysis, AI...

TL;DR:eCommerce fraud involves unauthorized transactions using stolen financial details.

• Types include credit card fraud, chargeback fraud, account takeover, affiliate fraud, and porch piracy.
• Losses from global eCommerce fraud were projected to...

TL;DR:Google Analytics is crucial for tracking user behavior and traffic, but its effectiveness can be compromised by bot traffic. Using advanced solutions like Anura can provide better protection against complex bot activities.

• Types of Bots:...

TL;DR:Understanding and Combating Bot Farms.

• Definition: A bot farm is a network of bots spread across multiple locations, used to mimic human online interactions.
• Types: Includes click bots, bot form-fills, social media bots, and scraper bots.
• ...