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Lead Generation

3 Ways Ad Fraud Hurts Lead Generation and How to Stop It

Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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Ad Fraud

How to Recognize Ad Fraud in Digital Marketing Campaigns

It’s easy to point the finger at ad fraud in digital marketing when something goes wrong. For the most part, ad fraud is the culprit, but sometimes we jump the gun without taking a look at other possibilities.
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Ad Fraud

Understanding How Web Scraping Impacts Social Media Privacy

Nowadays, it seems people are pretty concerned about their online data privacy. And honestly, they should be, especially with Equifax's hacking debacle and the whole Facebook and Cambridge Analytica social media data scandal that made headlines. Data privacy threats like web scraping are becoming...
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Digital Marketing

How Performance-Based Marketers Can Improve Cost per Acquisition

In a time of narrow budgets and data-driven decisions, performance-based marketing is an advertising strategy that has continued to make a mark in the digital marketing industry. Gone are the days where just “clicks” were enough to evaluate the value driven by an ad campaign; instead, today’s...
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Digital Marketing

Every Penny Counts: Stop Losing Money from Affiliate Marketing Fraud

It is a terrible fact, but affiliate marketing fraud costs businesses quite a bit of money. 
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Ad Fraud

Five Common Marketing Campaign Performance Challenges

Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves looking for ways to turn their strategy into a...
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Digital Advertising

Ways Fraudsters Use Test Credit Card Numbers and What to Do About It

E-commerce fraud is quite common. According to Shift Processing, a credit card processing vendor, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb. There are different types of e-commerce fraud, and in order for scammers to capitalize on their efforts, most of...
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Digital Advertising

The Top 8 Things Every Online Ad Publisher Should Know About Ad Fraud

Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent. 
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Ad Fraud

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how successful a campaign is, but it also forms the...
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Digital Marketing

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.  Of course, the success is not just for personal satisfaction. Seeing...
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