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Programmatic Buying

How to Keep Fraud Out Of Programmatic Advertising Campaigns

on July 15, 2020 | By Anura PR Team
The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s...
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Anura Blog - Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

Lead Generation

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

on July 8, 2020 | By Richard Kahn
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can also lead to identity theft and other forms of...
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Robot committing ad fraud

Ad Fraud

What Is a Bot, Anyway?

on July 1, 2020 | By Richard Kahn
As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” bots are automated software programs built to carry out specific tasks. They do jobs that most people would find too repetitive or time-consuming. Bots can vary in...
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Programmatic Buying

Avoid Programmatic Advertising Fraud to Improve Campaign Success

on June 24, 2020 | By Anura PR Team
Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all web traffic, it is subject to being less effective due to rampant ad fraud. By eliminating ad fraud, programmatic buying campaigns can fully achieve the scale that...
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Ad Fraud

Ad Fraud 101

on June 18, 2020 | By Richard Kahn
Navigating ad fraud can be tricky and costly. In 2019, ad fraud cost advertisers an estimated $42 billion, and that number is anticipated to climb over $100 billion within the next three years. It’s critical for advertisers and publishers to know what is ad fraud, the signs of fraud, and how...
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Ad Fraud

How Affiliate Marketing Companies Can Fight Ad Fraud

on June 11, 2020 | By Anura PR Team
Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little guy. Wrong. Money is money, and for affiliates who...
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Ad Fraud

Costs and Benefits of Using an Advertising Fraud Solution

on June 2, 2020 | By Richard Kahn
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
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Anura BLOG - Marketing Campaign Performance Metrics That Matter

Digital Advertising & Marketing

Marketing Campaign Performance Metrics That Matter

on May 29, 2020 | By Richard Kahn
Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...
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Business building

Lead Generation

Where to Look for Fraud in Lead Generation Marketing

on May 27, 2020 | By Anura PR Team
Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
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woman gasping at lead generation fraud on laptop

Lead Generation

3 Ways Ad Fraud Hurts Lead Generation and How to Stop It

on May 20, 2020 | By Richard Kahn
Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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