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Ad Fraud

Payment Fraud On the Rise: How It's Affecting Your Organization

on February 24, 2020 | By Richard Kahn
Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of businesses were targeted in 2018. 
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Anura-BLOG-How-Can-You-Grow-Your-Company-with-an-Ad-Fraud-Solution

Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

on February 12, 2020 | By Richard Kahn
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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Ad Fraud

Accountability Group Awards Anura TAG Certified Against Fraud Seal

on February 10, 2020 | By Anura PR Team
MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
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Anura-BLOG-What-Does-Ad-Fraud-Have-to-Do-with-Your-Digital-Marketing-Campaign

Ad Fraud

What Does Ad Fraud Have to Do with Your Digital Marketing Campaign?

on February 3, 2020 | By Richard Kahn
When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records exposed, it tends to make an impression.
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Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

on January 16, 2020 | By Richard Kahn
In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
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Click Fraud

4 Ways Click Fraud Derails Conversion Campaigns

on September 4, 2019 | By Richard Kahn
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more likely to make a purchase than organic visitors.
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Compliance Concept on Folder Register in Multicolor Card Index. Closeup View. Selective Focus.

Ad Fraud

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

on August 23, 2019 | By Richard Kahn
Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
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How An Internet Bot Can Make Robocalls and Ruin Campaigns

Bots

How An Internet Bot Can Make Robocalls and Ruin Campaigns

on July 26, 2019 | By Richard Kahn
Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion is lost revenue this year alone. Whether using spam bots, spy bots, or zombie computers, these enticing financial incentives have motivated fraudsters to...
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Bots

The Ultimate Guide to Internet Bots

on July 17, 2019 | By Richard Kahn
Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots. Some of you may be asking, what is a bot, anyway?...
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ad fraud - businesswoman pointing at drawn target

Ad Fraud

Ad Fraud Secrets That Everyone Misses

on June 26, 2019 | By Richard Kahn
Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because ad fraud undermines the trust in online marketing...
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