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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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3 min read

Click Farms: Everything Marketers Need to Know

TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...

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4 min read

Top 5 Best Pay-Per-Click Affiliate Programs for Marketers in 2025

TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing enhances reach and ROI by partnering with affiliates who promote products using PPC methods.

Main Points:

  • Google AdSense: Large...

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3 min read

CAPTCHA vs. reCAPTCHA: 4 Key Differences

TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:

  • Technology and Complexity: CAPTCHA is simpler; reCAPTCHA uses advanced algorithms.
  • User Experience: CAPTCHA can be frustrating; reCAPTCHA is smoother.
  • ...

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3 min read

What Is Cost Per Impression & How Is It Calculated?

TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.

  • Definition:CPI is the cost an advertiser pays per ad view.
  • ...

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2 min read

Falling for fakes; how social media bot fraud impacts your ad budget

You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...

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3 min read

The New Era of Lead Generation: How 1-to-1 Consent Changes the Game

It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's mandate for one-to-one consent marks a significant departure, requiring businesses to obtain explicit permission from consumers before...

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3 min read

How Data Transparency Outsmarts Ad Fraud & Improves ROI

Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective ad fraud detection solutions. While...

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3 min read

Why Anura Puts Customers First

The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned marketing dollars. At Anura, we understand this struggle intimately. The impetus for building Anura came...

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4 min read

You’ve Identified Ad Fraud. Now What?

If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.

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