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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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3 min read

Device Spoofing: What Is It & How to Protect Your Ads

TL;DR:Device spoofing manipulates device data to conduct ad fraud by generating fake traffic and skewing analytics, impacting ad spend and strategic decisions negatively.

  • Device Spoofing: Manipulation of device, browser, or IP data to hide true...

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3 min read

5 Essential Fraud Risk Management Strategies

TL;DR:In today's digital world, ad fraud poses a significant threat to marketers. Protect your investments with these strategies:

  • Advanced Fraud Detection Tools: Use AI and ML for real-time protection.
  • Continuous Monitoring and Analysis:...

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3 min read

How to Identify & Stop Instagram Spam Bots

TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.

Main Points:

  • Instagram Bot Accounts 101:...

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3 min read

Click Farms: Everything Marketers Need to Know

TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...

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4 min read

Top 5 Best Pay-Per-Click Affiliate Programs for Marketers in 2025

TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing enhances reach and ROI by partnering with affiliates who promote products using PPC methods.

Main Points:

  • Google AdSense: Large...

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3 min read

CAPTCHA vs. reCAPTCHA: 4 Key Differences

TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:

  • Technology and Complexity: CAPTCHA is simpler; reCAPTCHA uses advanced algorithms.
  • User Experience: CAPTCHA can be frustrating; reCAPTCHA is smoother.
  • ...

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3 min read

What Is Cost Per Impression & How Is It Calculated?

TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.

  • Definition:CPI is the cost an advertiser pays per ad view.
  • ...

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2 min read

Falling for fakes; how social media bot fraud impacts your ad budget

You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...

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3 min read

The New Era of Lead Generation: How 1-to-1 Consent Changes the Game

It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's mandate for one-to-one consent marks a significant departure, requiring businesses to obtain explicit permission from consumers before...

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