7 min read
CAPTCHA and reCAPTCHA: How Fraudsters Bypass It
Richard Kahn: March 26, 2025
7 min read
How to Spot Social Media Bot Followers
Anura PR Team: March 19, 2025
TL;DR: Social media bot followers can skew metrics and damage brand credibility. Here's how to spot and address the issue:
- Identify Bots: Look for profiles with few posts, generic images, and shallow comments.
- Damaging Effects: Bot followers can...
9 min read
Online Survey Scams and How To Spot Them
Richard Kahn: March 12, 2025
TL;DR: Online survey scams deceive consumers into providing personal information under the guise of legitimate surveys, often leading to identity theft and other types of fraud.
- Nature of Survey Scams: Scams often mimic legitimate surveys,...
4 min read
What Is a Bot? Understanding the Basics of Bots
Anura PR Team: March 7, 2025
TL;DR:
- Bots are automated software programs performing specific tasks online.
- There are good bots (search engine bots, social media bots) and bad bots (click bots, scraper bots).
- Knowing the difference between good and malicious bots helps...
8 min read
Is IP Blocking Effective? Why You Shouldn’t Rely On It!
Richard Kahn: March 5, 2025
TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.
Main Points:
- What is IP...
9 min read
How to Fight Cookie Stuffing Within Affiliate Fraud
Richard Kahn: March 3, 2025
Cookie stuffing, a deceptive technique in affiliate marketing, can significantly undermine efforts to drive traffic and leads to your company’s website. Though affiliate marketing can be a tool for growth, it remains vulnerable to exploitation by...
3 min read
How to Identify Fake Ad Traffic: Step-by-Step Guide to Audit Your Ads
Richard Kahn: February 26, 2025
TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement metrics, leading to misallocated budgets and strategies. Steps include defining objectives, gathering data, analyzing traffic...
4 min read
What Is Account Takeover Fraud (ATO)?
Richard Kahn: February 19, 2025
TL;DR: Account Takeover Fraud (ATO) poses serious risks to personal data, financial security, and business integrity. Instances of ATO spiked during the pandemic and have steadily increased ever since.
Main Points:
- Definition of ATO: Identity...
4 min read
New Account Fraud: What It Is and How to Prevent It
Richard Kahn: February 12, 2025
TL;DR: Learn about the dangers and prevention of new account fraud in advertising, highlighting the financial risks and methods for safeguarding campaigns.
- Definition: Fraudsters use fake identities to create new accounts for financial fraud.
- ...
6 min read
What Is IP Masking and What Does It Mean for Ad Fraud?
Richard Kahn: January 29, 2025
In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.