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TL;DR: ROAS measures revenue generated per dollar spent on ads, vital for evaluating ad campaign profitability. Ad fraud from bots and fraudsters can drastically lower ROAS by consuming budget on non-converting traffic.

• Strategies to Increase ROAS...

TL;DR

• Click fraud is the deliberate generation of invalid clicks (by bots or humans) to steal ad spend.
• Click farms use low-cost labor to mimic real engagement, making them harder to detect than bots.
• Fraudsters exploit PPC campaigns and social...

TL;DR: Social media bot followers can skew metrics and damage brand credibility. Here's how to spot and address the issue:

• Identify Bots: Look for profiles with few posts, generic images, and shallow comments.
• Damaging Effects: Bot followers can...

TL;DR: Online survey scams deceive consumers into providing personal information under the guise of legitimate surveys, often leading to identity theft and other types of fraud.

• Nature of Survey Scams: Scams often mimic legitimate surveys,...

TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.

Main Points:

• What is IP...

TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement metrics, leading to misallocated budgets and strategies. Steps include defining objectives, gathering data, analyzing traffic...

TL;DR: Account Takeover Fraud (ATO) poses serious risks to personal data, financial security, and business integrity. Instances of ATO spiked during the pandemic and have steadily increased ever since.

Main Points:

• Definition of ATO: Identity...