Browse by topic

Ad Fraud

Fraud Detection: Online Survey Scams and How To Spot Them

When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit? Fraudulent online surveys hurt not only consumers but brands, too. Here’s what you need to...
Read

Affiliate Marketing

5 Affiliate Marketing Tools That Can Optimize Your Campaigns

Affiliate marketing is a great way for companies like yours to unlock new revenue streams and sell your products and services to more customers. This is why nearly 90 percent of advertisers agree that affiliate marketing plays a critical role in the success of their overall strategies.
Read

Programmatic Buying

How to Keep Fraud Out Of Programmatic Advertising Campaigns

The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s...
Read

Lead Generation

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can also lead to identity theft and other forms of...
Read

Ad Fraud

What Is a Bot, Anyway?

As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” bots are automated software programs built to carry out specific tasks. They do jobs that most people would find too repetitive or time-consuming. Bots can vary in...
Read

Programmatic Buying

Avoid Programmatic Advertising Fraud to Improve Campaign Success

Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all web traffic, it is subject to being less effective due to rampant ad fraud. By eliminating ad fraud, programmatic buying campaigns can fully achieve the scale that...
Read

Ad Fraud Solution

How Affiliate Marketing Companies Can Fight Ad Fraud

Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little guy. Wrong. Money is money, and for affiliates who...
Read

Digital Marketing

Costs and Benefits of Using an Advertising Fraud Solution

Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
Read

Digital Marketing

Marketing Campaign Performance Metrics That Matter

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...
Read

Lead Generation

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
Read

Get the Latest Updates from Anura

Subscribe to Email Updates