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Click Fraud

What Role Does Click Fraud Play in Affiliate Marketing?

on September 17, 2020 | By Richard Kahn
In the digital age, it has never been easier to make money online. Unfortunately, since criminals tend to go where there’s money to be made, a number of them have figured out how to game the system, so to speak, and steal big dollars out of advertisers’ pockets.
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Anura_BLOG_How_the_Use_of_Captcha_Can_Hurt_User_Experience

Ad Fraud

How the Use of CAPTCHA Can Hurt User Experience

on September 10, 2020 | By Richard Kahn
CAPTCHAs help protect websites from bots—and only bots—making it harder for fraudsters to use this common method to attack your site.
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Ad Fraud

How Does Ad Fraud Affect Display?

on September 8, 2020 | By Richard Kahn
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.  
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Anura_BLOG_Ad-Fraud-Detection-Techniques-Your-Organization-Must-Adopt

Ad Fraud

Ad Fraud Detection Techniques Your Organization Must Adopt

on September 3, 2020 | By Richard Kahn
Ad fraud is already a massive problem, and it’s only going to get worse. Case in point? Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudsters took in 2019.
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Anura_BLOG_Why-an-Ad-Fraud-Solution-is-Crucial-for-Your-Lead-Generation-Agency.jpg

Ad Fraud

Why an Ad Fraud Solution Is Crucial for Your Lead Generation Agency

on August 27, 2020 | By Richard Kahn
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that more and more fraudsters are getting involved in the...
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Anura-BLOG-How-reCAPTCHA-v3-Differs-from-an-Ad-Fraud-Solution

Ad Fraud

How reCAPTCHA v3 Differs from an Ad Fraud Solution

on August 6, 2020 | By Richard Kahn
Ad fraud is a serious problem for advertisers, marketers, and e-commerce companies. In fact, a recent study from Juniper Research found that ad fraud cost companies $42 billion in 2019, a 21 percent uptick from the previous year. Making matters worse, the firm predicts that losses will balloon to...
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someone typing on keyboard

Ad Fraud

Fraud Detection: Online Survey Scams and How To Spot Them

on July 24, 2020 | By Richard Kahn
When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit? Fraudulent online surveys hurt not only consumers but brands, too. Here’s what you need to...
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Anura-BLOG-5-Affiliate-Marketing-Tools-That-Can-Optimize-Your-Campaigns

Affiliate Marketing

5 Affiliate Marketing Tools That Can Optimize Your Campaigns

on July 21, 2020 | By Richard Kahn
Affiliate marketing is a great way for companies like yours to unlock new revenue streams and sell your products and services to more customers. This is why nearly 90 percent of advertisers agree that affiliate marketing plays a critical role in the success of their overall strategies.
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