5 min read
Richard Kahn: June 1, 2022
Elon Musk, the business magnate and richest man in the world worth $265 billion USD, is looking to buy Twitter. The social media platform with roughly 463 million monthly active users (MAU) may no longer rank in the top 10 most popular social media...
9 min read
Richard Kahn: May 25, 2022
Bots, programs that are used to automate common tasks for human users, have been around almost as long as computers themselves. Good bots have all kinds of uses. For example, Google uses bots to crawl the web and index web pages so their users can...
5 min read
Richard Kahn: May 18, 2022
In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.
5 min read
Richard Kahn: May 11, 2022
There are many tools that fraudsters use in their schemes to take money from your company’s online advertising campaigns. Even legitimate technology solutions that are meant to help consumers can be twisted into tools for fraud.
5 min read
Richard Kahn: May 4, 2022
When you’re busy trying to make your online marketing campaigns a success, having to fight fraudsters is a major hassle. The problem with ad fraud (other than the fact that it steals your money) is that fraudsters are always coming up with new ways...
10 min read
Richard Kahn: April 27, 2022
While affiliate marketing can be a powerful tool for driving traffic and leads to your company’s website, it can also be ripe for abuse by unscrupulous affiliates. Affiliate marketing fraud, or affiliate fraud, can come in many forms. In this...
5 min read
Richard Kahn: April 20, 2022
Online advertising has enormous potential to help businesses win new customers. With over 4.6 billion people actively using the internet in some way or form, it’s easy to see why online advertising would be an attractive option.
5 min read
Richard Kahn: April 13, 2022
Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media...
5 min read
Richard Kahn: April 6, 2022
Advertising is a crucial activity for any business. Being able to attract new customers, entice existing customers into closing new deals, and even just keep your brand top of mind among your target audience is crucial for maintaining (and growing)...
5 min read
Richard Kahn: March 30, 2022
Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...
