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TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.

Main Points:

• What is IP...

TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement metrics, leading to misallocated budgets and strategies. Steps include defining objectives, gathering data, analyzing traffic...

TL;DR: Account Takeover Fraud (ATO) poses serious risks to personal data, financial security, and business integrity. Instances of ATO spiked during the pandemic and have steadily increased ever since.

Main Points:

• Definition of ATO: Identity...

TL;DR: Learn about the dangers and prevention of new account fraud in advertising, highlighting the financial risks and methods for safeguarding campaigns.

• Definition: Fraudsters use fake identities to create new accounts for financial fraud.
• ...

TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.

• Vital Metrics to Track:
  • CTR and Conversion Rates:...

TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.

Key points include:

• Introduction of Affiliate Programs: Definition and benefits of affiliate marketing for businesses.
• Revenue...

TL;DR:Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.

• Definition:Domain spoofing occurs when ads are set to appear on a...

TL;DR: How to Combat TikTok Bots Impacting Your Company

Main Points:

• TikTok's Growth: Rapid rise as a major platform with over 1 billion users globally.
• Bot Issues: Bots inflate follower counts but harm engagement and metrics.
• Business Impact:...