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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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4 min read

What Is a Bot? Understanding the Basics of Bots

TL;DR:

  • Bots are automated software programs performing specific tasks online.
  • There are good bots (search engine bots, social media bots) and bad bots (click bots, scraper bots).
  • Knowing the difference between good and malicious bots helps...

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8 min read

Is IP Blocking Effective? Why You Shouldn’t Rely On It!

TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.

Main Points:

  • What is IP...

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9 min read

How to Fight Cookie Stuffing Within Affiliate Fraud

Cookie stuffing, a deceptive technique in affiliate marketing, can significantly undermine efforts to drive traffic and leads to your company’s website. Though affiliate marketing can be a tool for growth, it remains vulnerable to exploitation by...

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3 min read

How to Identify Fake Ad Traffic: Step-by-Step Guide to Audit Your Ads

TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement metrics, leading to misallocated budgets and strategies. Steps include defining objectives, gathering data, analyzing traffic...

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4 min read

What Is Account Takeover Fraud (ATO)?

TL;DR: Account Takeover Fraud (ATO) poses serious risks to personal data, financial security, and business integrity. Instances of ATO spiked during the pandemic and have steadily increased ever since.

Main Points:

  • Definition of ATO: Identity...

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4 min read

New Account Fraud: What It Is and How to Prevent It

TL;DR: Learn about the dangers and prevention of new account fraud in advertising, highlighting the financial risks and methods for safeguarding campaigns.

  • Definition: Fraudsters use fake identities to create new accounts for financial fraud.
  • ...

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6 min read

What Is IP Masking and What Does It Mean for Ad Fraud?

In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.

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7 min read

These Marketing Metrics Can Help Optimize Your Next Campaign

TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.

  • Vital Metrics to Track:
    • CTR and Conversion Rates:...

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8 min read

How to Create an Affiliate Program

TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.

Key points include:

  • Introduction of Affiliate Programs: Definition and benefits of affiliate marketing for businesses.
  • Revenue...

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7 min read

What Is Domain Spoofing? (+ How It Hurts Your Brand)

TL;DR:Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.

  • Definition:Domain spoofing occurs when ads are set to appear on a...

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