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4 min read

Gaming & Ad Fraud Part 3 - Advertisers Should Level Up

In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...

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3 min read

Gaming & Ad Fraud Part 2 - Online Game Companies Have to Win

Online gaming has always helped foster connections between people no matter where they are. This can also make them an easy target for online fraudsters. When the pandemic kicked into high gear, keeping people close when isolated created a rich...

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4 min read

Gaming & Ad Fraud Part 1 -  Preventing Online Game Fraud

We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.

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4 min read

Generating Leads in A Tight Economy: Quantity vs. Quality

Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions. 

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4 min read

Sophisticated Invalid Traffic—Is Your Site Traffic Signaling Ad Fraud?

When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...

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7 min read

The Cost of Ad Fraud

Regardless of whether it’s perpetrated by malicious botnets or humans behind keyboards, fraud costs advertisers money. Botnets are cheap to rent, with some costing less than $9 an hour. For just more than $2,000, a bad actor can run an ad fraud...

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4 min read

How Do Fraudsters Make Money?

We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...

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6 min read

The Value of Performance Marketing and the High Risk of Fraud

What is Performance Marketing?

Performance marketing can span many marketing channels, but in short, it is a digital advertising program that is paid based on the achievement of specific, pre-set quantifiable goals—for example, providing a...

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4 min read

Bad Bots are Winning: The High Stakes of Bots

If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...

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4 min read

Don’t Pass Go: Improve Your Lead Generation Tactics

Pursuing fake leads isn’t just a waste of time; it’s also a waste of money and puts your company’s reputation at risk. On average, 25% of every dollar spent on leads is lost to fraud—percentages like that add up fast. As you work toward your 2023...

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