3 min read
Richard Kahn: July 31, 2024
TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.
Main Points:
3 min read
Richard Kahn: July 17, 2024
TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...
3 min read
Richard Kahn: June 20, 2024
TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:
3 min read
Anura PR Team: June 6, 2024
TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.
2 min read
Anura PR Team: May 22, 2024
You’ve placed a paid ad through Meta and are now anxiously awaiting the flood of engagement that is sure to come. Slowly, clicks or visits start to roll in, making you confident your ads are working. After all, the data doesn’t lie. Your CPC is low,...
3 min read
Anura PR Team: May 15, 2024
It’s only been 6 months since the FCC dropped a bomb on the lead generation landscape. Since that time, the FCC's mandate for one-to-one consent marks a significant departure, requiring businesses to obtain explicit permission from consumers before...
3 min read
Anura PR Team: May 8, 2024
"Your Account has been suspended.“
3 min read
Anura PR Team: May 2, 2024
Ad fraud undermines the integrity of the entire digital advertising industry. Fraudsters employ a host of sophisticated tactics to siphon off billions in advertising dollars, creating an ongoing need for effective ad fraud detection solutions. While...
3 min read
Anura PR Team: April 24, 2024
The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned marketing dollars. At Anura, we understand this struggle intimately. The impetus for building Anura came...
4 min read
Anura PR Team: April 17, 2024
If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.