5 min read
Richard Kahn: March 30, 2022
Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...
7 min read
Richard Kahn: March 23, 2022
Bot-based fraud is a constant risk for anyone running an online ad campaign. Form bots are an especially dangerous threat—one that can quickly drain your marketing budget and leave you with no results for all the money you’ve spent.
7 min read
Richard Kahn: March 16, 2022
Pay-per-click (PPC), or cost-per-click (CPC), advertising has been around since the 1990’s. However, it really took off when Google, the search engine that most of the world uses today, launched their PPC Adwords service in 2002.
6 min read
Richard Kahn: March 9, 2022
Many marketers, whether they’re working as part of an advertising department within a single business or a third-party ad agency that works with numerous clients, struggle to get more leads. Even when their ad campaigns are successful, there’s...
6 min read
Richard Kahn: March 2, 2022
Social media has become a key part of modern marketing strategies—particularly for business-to-consumer (B2C) companies that need to generate mass-market appeal to remain top of mind. For years, social media platforms like Facebook and Twitter had...
6 min read
Richard Kahn: February 23, 2022
Ad fraud is a major concern for any company engaging in online marketing. Every day, fraudsters target online marketing campaigns of all types and try to illicitly squeeze as much money as they can from them before they’re caught and have to...
9 min read
Richard Kahn: February 17, 2022
Are you worried about the possibility of facing a TCPA compliance lawsuit—a class action suit where hundreds or even thousands of people band together to get a lawyer and sue your company for millions of dollars?
If you aren’t, it should be in the...
11 min read
Richard Kahn: February 10, 2022
While a lot of ad fraud is committed using bot programs that fill out forms and generate fake leads, those aren’t the only tools that fraudsters use. To make their click fraud and other ad fraud schemes even harder to identify, fraudsters may also...
7 min read
Richard Kahn: February 3, 2022
Here’s a scenario that we see all too often: A company launches a brand-new ad campaign to promote their products and services. To spread their reach as far as possible, the company partners with a lot of different ad platforms, social media...
6 min read
Richard Kahn: January 27, 2022
If you’re working in the digital marketing space or hired someone else to help with your marketing, you probably use some kind of lead generation form as a part of your online campaigns.
These forms are a great tool for collecting data about...
