7 min read
Richard Kahn: August 10, 2022
Every day, businesses, political organizations, educational institutions, and news outlets put out surveys to collect various kinds of data. The uses for this survey data vary depending on the entity behind it, but every organization wants data that...
6 min read
Richard Kahn: August 3, 2022
Modern marketing relies heavily on online influence. Many businesses partner with internet personalities and influencers across a variety of channels to increase their reach and influence potential customers.
5 min read
Richard Kahn: July 27, 2022
Online marketing is a critical part of business operations. Maintaining a strong online presence helps companies get their products and services in front of new customers—or keep their brand “top of mind” for existing customers.
9 min read
Richard Kahn: July 20, 2022
For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...
5 min read
Richard Kahn: July 13, 2022
Form bots—automated programs built to fill out forms—have long been a popular tool for committing ad fraud. Fraudsters often use form bots to conduct a specific type of ad fraud: lead generation fraud.
4 min read
Richard Kahn: July 6, 2022
Online data privacy is an enormous (and complicated) issue. User privacy tools help protect regular website visitors from having their data tracked, taken, and used against them. Some consumers and advocacy groups have pushed hard for increased...
5 min read
Richard Kahn: June 29, 2022
Every four years, American voters gather to choose the next President of the United States (POTUS). In between these larger elections, states and local municipalities hold votes to fill seats in Congress, elect municipal officials, and pass or deny...
4 min read
Richard Kahn: June 22, 2022
When it comes to ad fraud detection, accuracy is critical. Not only do you need to identify as much fraud as possible to avoid handing your company’s hard-earned money to fraudsters, but you need to verify that any activity flagged as fraud actually...
4 min read
Richard Kahn: June 15, 2022
We live in an age where it’s crucial to have an online presence. It’s how prospects find you, how they learn about what you have to offer, and how they contact you. Failing to keep up with digital trends is synonymous with losing business to...
6 min read
Richard Kahn: June 8, 2022
With the recent news involving Elon Musk’s offer to buy Twitter being put on hold because of worries about fake accounts on the platform, now may be a good time to talk about the problem of ad fraud on social media, fake social media accounts, and...
