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4 min read

Do the Right Thing: Lead Buyers’ Role in Preventing Fraud

It’s hard out there for legitimate businesses that count on leads to grow. The FCC is trying to “close the lead generation” loophole. States are passing their own “mini TCPA” laws.

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3 min read

Scaling Your Ad Fraud Solution in a Growing Enterprise

Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales

When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...

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4 min read

Buyer Beware — Are You Getting the Ad Space You Paid For?

This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have. 

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4 min read

Development, Testing, and Beyond—Preventing In-App Fraud

As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...

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3 min read

Stack your Tech for Good Leads & Compliance

Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business. 

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3 min read

TAG: Anura's “It” When It Comes to Detecting & Stopping IVT

We did it again. For the fourth consecutive year, Anura has earned the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). The TAG “Certified Against Fraud” seal is a mark of excellence in the digital advertising industry...

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4 min read

Affiliate Marketing—Beware the Company You Keep

Publishers and other lead generation companies rely on affiliate marketing partners to grow their business, and with good reason. In its 2022 Affiliate Marketing Benchmark Report, Influencer Marketing Hub points out several reasons why these...

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4 min read

Lead Generation: What’s in a Number?

One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...

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4 min read

Gaming & Ad Fraud Part 3 - Advertisers Should Level Up

In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...

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3 min read

Gaming & Ad Fraud Part 2 - Online Game Companies Have to Win

Online gaming has always helped foster connections between people no matter where they are. This can also make them an easy target for online fraudsters. When the pandemic kicked into high gear, keeping people close when isolated created a rich...

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