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4 min read

Are Some Channels More Vulnerable to Ad Fraud?

Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results

There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...

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4 min read

The Hidden Danger & High Cost of False Positives

How Inferior Ad Fraud Solutions Can Cost You More Than Ad Fraud Itself

It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...

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5 min read

Evolving FCC Regulations. Is Lead Generation Dead?

Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...

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4 min read

Why More Is Better When Fighting Ad Fraud

Strategic partnerships mitigate ad fraud with great success.

It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital...

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3 min read

Ad Fraud Cost Advertisers $125 Billion in 2023

Here’s How We Fight Fraud in 2024

Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...

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4 min read

You Think You Have Your Leads’ Consent, But Do You Really?

When Consumer Consent Doesn’t Always Mean “Yes”

By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead...

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4 min read

The Hidden Danger of a Basic Programmatic Ad Fraud Solution

Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747...

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5 min read

Top 3 Things You Need to Know to Stop Affiliate Marketing Fraud

Plus 3 Questions Ad Fraud Solutions Need to Answer

Affiliate marketing is big business. How big? Let’s look at some of the industry numbers:

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4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

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5 min read

How Does Fake Traffic from Facebook Accounts Harm Brands?

Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.

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