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4 min read

Rewriting Taylor’s Lyrics, “[Ticket Bots Are] Why We Can’t Have Nice Things”

When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...

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5 min read

How to Protect Yourself on Programmatic Mobile Ad Platforms

Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...

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4 min read

How to Collect Written Consent for TCPA Compliance

In the Telephone Consumer Protection Act of 1991 (TCPA), there are many different compliance requirements that marketers have to follow when reaching out to consumers by phone. Marketers who rely on affiliate marketing programs to collect contact...

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4 min read

Why Data Transparency Matters for Ad Fraud Solutions

Ad fraud solutions are a crucial tool for protecting your organization against the negative impacts of ad fraud. However, not all ad fraud detection and remediation tools are created equally. In fact, some ad fraud solutions fail at providing basic...

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4 min read

With Bots Taking Over LinkedIn, Can You Trust the Most Trusted Social Network?

Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...

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5 min read

Overcoming Resistance to Change for Ad Fraud Detection

When launching any new initiative, there’s always a need to get others to “buy in” to that initiative. Whether you need to get approval from investors to fund the initiative or convince those who will implement the new initiative to learn the new...

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5 min read

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of $752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...

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5 min read

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well as robocalls to reach thousands of...

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4 min read

How Much Does Ad Fraud Cost Businesses Every Year?

Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...

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4 min read

Are Your Retargeting Ads a Magnet for Ad Fraud?

Online ad campaigns are a valuable channel for nearly any organization that wants to promote its products, services, or cause to the general public. Retargeting ads, in particular, can be an effective way to capture the attention of consumers and...

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