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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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2 min read

Dating App Fraud: Why You Need to Swipe Left

Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a...

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2 min read

Protect From Fake Influencers, Bots, and Instagram Ad Fraud

Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.

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2 min read

CONSENT Act: What You Need to Know

For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping...

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2 min read

California's Consumer Privacy Law: What You Need to Know

In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take...

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3 min read

4 Programmatic Marketing Platforms to Calm Brand Safety Concerns

Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.

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2 min read

Impression Fraud on Online Advertising Platforms, Explained

Ad fraud is when a fraudster attempts to deceive advertisers with fake ads, fake leads, or fake traffic. One insidious form of advertising fraud is impression fraud.

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3 min read

Brand Safety: Life Before and After Digital Marketing

The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which...

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2 min read

What is Ad Fraud and How Can You Prevent It?

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety,...

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2 min read

Cutting the Cord: How Hackers Are Exploiting Users

The cord-cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.

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2 min read

The Billion Dollar Ad Fraud Problem and How Brands Beat It

Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t...

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