6 min read
Richard Kahn: March 2, 2020
When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.
Of course, success...
4 min read
Richard Kahn: February 24, 2020
Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of...
4 min read
Richard Kahn: February 12, 2020
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner...
4 min read
Richard Kahn: February 3, 2020
When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records...
2 min read
Richard Kahn: October 17, 2019
Lead generation companies have one goal: to gather and deliver qualified leads to their customers. What happens when they deliver leads that are fraudulent?
2 min read
Richard Kahn: September 4, 2019
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more...
2 min read
Richard Kahn: July 26, 2019
Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion in lost revenue this year alone.
Whether using spam bots, spy bots, or zombie computers, these enticing...
4 min read
Richard Kahn: July 17, 2019
Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots.
...
3 min read
Richard Kahn: June 26, 2019
Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because...
3 min read
Richard Kahn: June 19, 2019
Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.