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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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2 min read

What is Ad Fraud and How Can You Prevent It?

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety,...

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2 min read

Cutting the Cord: How Hackers Are Exploiting Users

The cord-cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.

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2 min read

The Billion Dollar Ad Fraud Problem and How Brands Beat It

Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t...

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3 min read

Why Advertisers Need to Question Traffic Sources

With the costs of ad fraud expected to soar to $19 billion in 2018, all players in the digital advertising ecosystem need to be proactive against ad fraud. One way is to ask questions about traffic sources, or where a publisher’s traffic originates,...

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2 min read

Ask Your Ad Fraud Protection Vendor These Questions Now

In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the...

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2 min read

Time Is Up: Are You Ready for General Data Protection Regulation?

The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.

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2 min read

Fighting Mobile Ad Fraud in the App Age

With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.

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2 min read

Is a Universal Rating System the Answer to Brand Safety?

Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.

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2 min read

Why Publishers Need to Question Traffic Sources

The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g....

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1 min read

From A to C: What You Need to Know About Ads.cert

Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.  

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