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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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3 min read

Why Advertisers Need to Question Traffic Sources

With the costs of ad fraud expected to soar to $19 billion in 2018, all players in the digital advertising ecosystem need to be proactive against ad fraud. One way is to ask questions about traffic sources, or where a publisher’s traffic originates,...

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2 min read

Ask Your Ad Fraud Protection Vendor These Questions Now

In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the...

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2 min read

Time Is Up: Are You Ready for General Data Protection Regulation?

The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.

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2 min read

Fighting Mobile Ad Fraud in the App Age

With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.

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2 min read

Is a Universal Rating System the Answer to Brand Safety?

Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.

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2 min read

Why Publishers Need to Question Traffic Sources

The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g....

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1 min read

From A to C: What You Need to Know About Ads.cert

Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.  

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2 min read

The Fight Against Mobile Ad Fraud: How to Combat It

50 to 60% of the money lost to ad fraud is on mobile devices. While businesses are busy working to improve the customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the...

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2 min read

How Blockchain Can Help in the Fight Against Ad Fraud

The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise...

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2 min read

Why You Need to Be Testing Your Demand Side Platform

More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect....

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