<img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?event=init&amp;tid=2612598452925&amp;noscript=1">
Skip to content
NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
Have Questions? 888-337-0641

2 min read

California's Consumer Privacy Law: What You Need to Know

In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take...

Read More

3 min read

4 Programmatic Marketing Platforms to Calm Brand Safety Concerns

Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.

Read More

2 min read

Impression Fraud on Online Advertising Platforms, Explained

Ad fraud is when a fraudster attempts to deceive advertisers with fake ads, fake leads, or fake traffic. One insidious form of advertising fraud is impression fraud.

Read More

3 min read

Brand Safety: Life Before and After Digital Marketing

The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which...

Read More

2 min read

What is Ad Fraud and How Can You Prevent It?

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety,...

Read More

2 min read

Cutting the Cord: How Hackers Are Exploiting Users

The cord-cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.

Read More

2 min read

The Billion Dollar Ad Fraud Problem and How Brands Beat It

Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t...

Read More

3 min read

Why Advertisers Need to Question Traffic Sources

With the costs of ad fraud expected to soar to $19 billion in 2018, all players in the digital advertising ecosystem need to be proactive against ad fraud. One way is to ask questions about traffic sources, or where a publisher’s traffic originates,...

Read More

2 min read

Ask Your Ad Fraud Protection Vendor These Questions Now

In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the...

Read More

2 min read

Time Is Up: Are You Ready for General Data Protection Regulation?

The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.

Read More