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Richard Kahn: May 15, 2018
With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.
2 min read
Richard Kahn: May 8, 2018
Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.
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Richard Kahn: May 3, 2018
The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g....
1 min read
Richard Kahn: April 19, 2018
Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.
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Richard Kahn: April 17, 2018
50 to 60% of the money lost to ad fraud is on mobile devices. While businesses are busy working to improve the customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the...
2 min read
Richard Kahn: April 5, 2018
The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise...
2 min read
Richard Kahn: March 22, 2018
More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect....
2 min read
Richard Kahn: March 1, 2018
Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.
2 min read
Richard Kahn: February 22, 2018
Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over...
2 min read
Richard Kahn: January 23, 2018
Determining if you have an ad fraud problem can be tricky when you don’t know what signs to look for. Reviewing your analytics is one way to identify signs of potential ad fraud. Analytics will reveal patterns in your data, enabling you to spot when...