3 min read
Richard Kahn: August 23, 2018
The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which...
2 min read
Richard Kahn: July 31, 2018
Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety,...
2 min read
Richard Kahn: July 26, 2018
The cord-cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.
2 min read
Richard Kahn: July 10, 2018
Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t...
3 min read
Richard Kahn: June 26, 2018
With the costs of ad fraud expected to soar to $19 billion in 2018, all players in the digital advertising ecosystem need to be proactive against ad fraud. One way is to ask questions about traffic sources, or where a publisher’s traffic originates,...
2 min read
Richard Kahn: June 7, 2018
In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the...
2 min read
Richard Kahn: May 22, 2018
The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.
2 min read
Richard Kahn: May 15, 2018
With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.
2 min read
Richard Kahn: May 8, 2018
Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.
2 min read
Richard Kahn: May 3, 2018
The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g....