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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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2 min read

Ad Fraud Solutions: It’s Not All About Size

Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.

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2 min read

How A.I. and Machine Learning Can Combat Fraud

Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over...

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2 min read

How to Use Data Like an Analytics Junkie

Determining if you have an ad fraud problem can be tricky when you don’t know what signs to look for. Reviewing your analytics is one way to identify signs of potential ad fraud. Analytics will reveal patterns in your data, enabling you to spot when...

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2 min read

How Ad Fraud Affects Your Brand Safety

Ad fraud and brand safety are often lumped together as one in the same, but they’re not. While they cover the same topic (e.g. watching your traffic and ad placement), they’re completely separate, different ideologies. And the former heavily impacts...

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3 min read

The New Ad Fraud Threat in the Internet of Things

These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your ...

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1 min read

Marketers Admit They Are Clueless About Ad Fraud

Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their businesses.

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6 min read

How To Stop Sneaky Online Advertising Fraudsters

In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale of $7.2 billion. Yikes.

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1 min read

Mobile App Fraud: What You Need to Know

75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139...

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5 min read

8 Ad Fraud Techniques and How to Stop Them

Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.

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