2 min read
Ad Fraud Solutions: It’s Not All About Size
Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.
2 min read
Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.
2 min read
Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over...
2 min read
Determining if you have an ad fraud problem can be tricky when you don’t know what signs to look for. Reviewing your analytics is one way to identify signs of potential ad fraud. Analytics will reveal patterns in your data, enabling you to spot when...
2 min read
Ad fraud and brand safety are often lumped together as one in the same, but they’re not. While they cover the same topic (e.g. watching your traffic and ad placement), they’re completely separate, different ideologies. And the former heavily impacts...
3 min read
These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your ...
1 min read
Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their businesses.
6 min read
In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale of $7.2 billion. Yikes.
1 min read
75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139...
5 min read
Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.