4 min read
Richard Kahn: February 12, 2020
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner...
4 min read
Richard Kahn: February 3, 2020
When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records...
2 min read
Richard Kahn: October 17, 2019
Lead generation companies have one goal: to gather and deliver qualified leads to their customers. What happens when they deliver leads that are fraudulent?
2 min read
Richard Kahn: September 4, 2019
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more...
2 min read
Richard Kahn: July 26, 2019
Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion in lost revenue this year alone.
Whether using spam bots, spy bots, or zombie computers, these enticing...
4 min read
Richard Kahn: July 17, 2019
Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots.
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3 min read
Richard Kahn: June 26, 2019
Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because...
3 min read
Richard Kahn: June 19, 2019
Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.
2 min read
Richard Kahn: February 26, 2019
Within the next three years, ad fraud is predicted to hit a yearly loss of $44 billion. A primary contributor to ad fraud’s ability to flourish is the murky, complex digital advertising ecosystem of agencies, platforms, and publishers. Navigating...
3 min read
Richard Kahn: February 6, 2019
Valentine's Day is quickly approaching, and if you’re scrambling to get a date you may find yourself scrolling through Match.com or swiping right on Tinder. Millions of people are doing the same thing, but are all these prospects real people?
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