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Ad Fraud Solution

4 Advertising Fraud Detection Solutions for Your Business

Choosing an advertising fraud detection solution is an important step in protecting your brand. An ad fraud solution adds an extra layer of protection against sneaky fraudsters, not only saving you time and money, but also ensuring that your marketing runs efficiently. But not all ad fraud...
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Digital Marketing

CONSENT Act: What You Need to Know

For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping Edge-Provider Network Transgressions.”
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Ad Fraud

Why Brands Are Bringing Ad Fraud Solutions In-House

We’ve all heard the phrase, “If you want something done right, do it yourself.” And that’s exactly what some brands are doing by moving their ad fraud solutions in-house. Brands are fed up with paying exorbitant pricing only to get data discrepancies and infrastructure issues with their current ad...
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Compliance

California's Consumer Privacy Law: What You Need to Know

In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take effect January 1, 2020.  
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Ad Fraud

4 Programmatic Marketing Platforms to Calm Brand Safety Concerns

Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.
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Ad Fraud Solution

The Problem With Ad Fraud Solutions

Ad fraud continues to rock digital advertising. To stay ahead of fraud, not having an ad fraud solution in place is no longer an option. However, in an advertiser’s haste to stave off fraud, they may be overlooking critical problems with some ad fraud solutions currently on the market. Before...
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Impression Fraud

Impression Fraud on Online Advertising Platforms, Explained

Ad fraud is when a fraudster attempts to deceive advertisers with fake ads, fake leads, or fake traffic. One insidious form of advertising fraud is impression fraud.
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Brand Safety

Brand Safety: Life Before and After Digital Marketing

The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which seems worse? If you answered the second one, you’re...
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Lead Generation

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies are in the business of gathering and delivering qualified leads to their customers. It’s their bread and butter. But what happens when they deliver leads that are fraudulent?  
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