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6 min read

Why Do You Need an Ad Fraud Solution to Fight Botnets?

Botnets have long been a problem for companies of all sizes to deal with—and for a variety of reasons. Odds are you’ve read a headline or two about how some massive botnet carried out a big cyberattack against some company or industry and stole a...

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6 min read

Top Signs an Influencer Is Using Bot Traffic

Internet influencers are online “celebrities” who have massive followings and can help start trends online by endorsing a product. Alternatively, they can drive their audience away from products by insulting them on social media. For businesses,...

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6 min read

​​Why Do Fraudsters Use Bot Programs on Affiliate Campaigns?

It’s a story the Anura team has heard time and time again: A company launches a massive affiliate marketing campaign and, at first, everything’s working well. They generate a few leads from the campaign, it looks like the return on investment is...

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5 min read

How Ad Fraud Solutions Improve Affiliate Marketing

Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...

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6 min read

Top 6 Signs of Bot Fraud to Watch Out For

For any company running online advertising campaigns or partnering with affiliates to promote their products and services, bot fraud is a major concern. What is a bot, and what does it have to do with fraud?

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3 min read

What Is a Botnet? (+ Botnet FAQs)

Bots, or automated programs that are designed to carry out specific tasks, are a core part of modern technology. “Good” bot programs do things like help search engines crawl websites to populate your Google searches or automate boring and repetitive...

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5 min read

What Does Google's App Purge Mean for Ad Fraud & Affiliate Marketing?

In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...

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4 min read

3 Affiliate Marketing Tools to Prevent Mobile Ad Fraud

In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...

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6 min read

Beware of Form Bots (+ Top Tips for Bot Detection)

To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks of people to help promote a company’s goods and services. Sometimes, the merchant is the one bringing on the...

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3 min read

What Is IVT? (+ How to Protect Your Ad Spend from It)

Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...

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