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Ad Fraud

Detecting Ad Fraud: 3 Major Challenges You Need to Know

Detecting and preventing ad fraud is no simple task. Ad fraud comes in many different forms, and fraudsters are always evolving their deceptive methods. Knowing what ad fraud is and what signs to look out for is helpful. And having an ad fraud protection solution in place is even better.
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Digital Advertising

How to Balance Policy Updates and Company Growth

A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath, we see that the race toward GDPR compliance shed a light on a problem the digital industry faces frequently: stoppage. When a policy change occurs, it requires you to stop...
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Ad Fraud

What is Ad Fraud and How Can You Prevent It

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety, and TCPA compliance. And that’s just the tip of the...
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Ad Fraud

Cutting the Cord: How Hackers Are Exploiting Users

The cord cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.
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Ad Fraud

How Publishing Poor Quality News Results in More Ad Fraud

In the race for more clicks, clickbait worthy articles have never been more prevalent. But oftentimes those clickbait articles are nothing more than fake news, designed to drive up views and clicks. However, the short-term gain isn’t worth the long-term pain.  
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Ad Fraud

5 Ways Bad Bots Can Devastate Your Online Presence

Every second, thousands of bots roam around the web. Many are helpful, but others are malicious. Some bots crawl pages and catch content thieves, while other bots serve spam, scrape information, and generate fake ad impressions.
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Ad Fraud

The Billion Dollar Ad Fraud Problem and How Brands Beat It

Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t that number go down?
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Ad Fraud

Online Advertising Fraud Dictionary: 35 Must-Know Terms

There’s a lot of terminology in the murky world of ad fraud. Whether you’re new to the advertising game or a seasoned player, trying to remember what each phrase and acronym means is frustrating.
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Ad Fraud

Why Advertisers Need to Question Traffic Sources

With the costs of ad fraud expected to soar to $19 billion in 2018, all players in the digital advertising ecosystem need to be proactive against ad fraud. One way is to ask questions about traffic sources, or where a publisher’s traffic originates, which can be a common source of ad fraud.
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Lead Generation

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

Back in the early nineties, the telemarketing industry reached a boiling point. Thanks to improved autodialing technology, marketers could reach thousands of people a day, spamming consumers with prerecorded sales pitches and robocalls. 
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