Richard Kahn

5 min read

The Day of the Dead for Lead Generation

Richard Kahn: October 18, 2023

Will November bring with it the day of the dead for lead gen? The Federal Trade Commission has had its eye on the lead generation industry since at least 2015, when the commission hosted a public workshop on the industry’s practices and related...

4 min read

It’s Time to Face the Facts About Social Media Ad Fraud

Richard Kahn: October 11, 2023

Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier this year. By Facebook’s own estimates, as many as 150 million of those users are fake.

4 min read

Money. It’s at the Root of All Affiliate Marketing Fraud

Richard Kahn: October 4, 2023

Last week, we told you about The Knot breaking the rules of engagement with their advertisers in what was likely an attempt to drive up revenue to lure investors. In earlier posts, we’ve talked about choosing your affiliate marketing partners wisely...

4 min read

CAPTCHA If You Can—Ad Fraud Solutions Succeed Where CAPTCHA Fails

Richard Kahn: September 6, 2023

The Completely Automated Public Turing test to tell Computers and Humans Apart has been making news lately. You probably know it better as CAPTCHA: those grids of images where you’re asked to click on certain objects, or key in squiggly and...

4 min read

Better Leads? Less Compliance Issues? Get Ad Fraud Detection

Richard Kahn: August 30, 2023

If you use calls, texts, or messaging in your lead generation efforts—and who doesn’t—you’re likely attending Contact.io this week in Denver. It’s a great opportunity to connect and network with lead generators, performance marketers, contact center...

4 min read

Is Your Lead Gen Failing? Find the Right Ad Fraud Partner To Help

Richard Kahn: August 16, 2023

Newsflash: Lead generation isn’t easy. Whether you’re running marketing campaigns to generate leads for your own company’s products or services, you’re a lead generator, or you’re buying your leads from one or more lead generators, you’re going to...

3 min read

Google’s TrueView Possibly Created IVT for Advertisers

Richard Kahn: August 9, 2023

You might have heard, but invalid traffic (IVT) has been making the news in the form of Google TrueView. Recently, IVT has been making headlines thanks to a report that “Google may have misled advertisers for years about its TrueView service”.

4 min read

AI Is Coming for Your Marketing Campaigns. What Can Go Wrong?

Richard Kahn: August 2, 2023

We’re not doctors, but we feel confident diagnosing most marketers with a chronic case of Shiny Squirrel Syndrome. The latest shiny squirrel they’re chasing: Artificial Intelligence (AI).

3 min read

Top 5 Trends in Affiliate Marketing and One Must Have

Richard Kahn: July 26, 2023

Affiliate marketing is on the rise, becoming an even more lucrative channel for brands, affiliate marketing platforms, and affiliate marketers themselves. Like any other marketing channel, it is also ever-changing. Along with more spend and more...

3 min read

10 Signs You Need an Ad Fraud Solution

Richard Kahn: July 13, 2023

For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.

But if you’re still on the fence,...