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11 min read

Click Fraud 101: What Every Business Should Know

While a lot of ad fraud is committed using bot programs that fill out forms and generate fake leads, those aren’t the only tools that fraudsters use. To make their click fraud and other ad fraud schemes even harder to identify, fraudsters may also...

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7 min read

How Do Form Bots Work? (+ Ad Fraud Detection Tips)

Here’s a scenario that we see all too often: A company launches a brand-new ad campaign to promote their products and services. To spread their reach as far as possible, the company partners with a lot of different ad platforms, social media...

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6 min read

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space or hired someone else to help with your marketing, you probably use some kind of lead generation form as a part of your online campaigns.

These forms are a great tool for collecting data about...

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7 min read

What Are the Biggest Causes of TCPA Violations? (+ How to Avoid Them)

The financial risks posed by TCPA violations are too significant for any company to ignore. With millions of dollars on the line in the form of fines and even class action lawsuits, it’s important to know what your risk factors are and how to avoid...

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5 min read

TCPA Class Action Lawsuits: What’s Your Risk?

The Telephone Consumer Protection Act of 1991 (TCPA) was a landmark Federal Communications Commission (FCC) rule that was an “effort to address a growing number of telephone marketing calls” enacted by Congress.

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6 min read

What to Do About Bad Leads in Your Online Ad Campaigns

Online ad campaigns are a great (and cost-effective) way to generate leads and build your business. However, there are always charlatans who will be out to scam you out of your money while providing nothing of value in return. So, lead generation...

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5 min read

Who Was the King of Ad Fraud and How Did He Get Caught?

Have you heard of Aleksandr Zhukov, the self-proclaimed Russian King of Fraud? Unless you’ve been closely following ad fraud news, you may not know who the creator of the methbot ad fraud scheme is or why he’s noteworthy.

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5 min read

Are You Ready to Stop Ad Fraud in 2022?

2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.

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6 min read

Why Ad Fraud Is Never Going Away (+ Tips to Fight It)

What is digital ad fraud? Digital ad fraud, or the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money (either directly or indirectly), has long been a major problem...

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6 min read

How Fraudsters Test Credit Card Numbers (+ Fraud Prevention Tips)

E-commerce fraud is quite common. According to credit card processor Shift Processing, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb. 

There are different types of e-commerce fraud, and in order for scammers...

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