3 min read
Richard Kahn: August 9, 2023
You might have heard, but invalid traffic (IVT) has been making the news in the form of Google TrueView. Recently, IVT has been making headlines thanks to a report that “Google may have misled advertisers for years about its TrueView service”.
4 min read
Richard Kahn: August 2, 2023
We’re not doctors, but we feel confident diagnosing most marketers with a chronic case of Shiny Squirrel Syndrome. The latest shiny squirrel they’re chasing: Artificial Intelligence (AI).
3 min read
Richard Kahn: July 26, 2023
Affiliate marketing is on the rise, becoming an even more lucrative channel for brands, affiliate marketing platforms, and affiliate marketers themselves. Like any other marketing channel, it is also ever-changing. Along with more spend and more...
3 min read
Richard Kahn: July 13, 2023
For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.
But if you’re still on the fence,...
4 min read
Richard Kahn: July 5, 2023
Digital marketing has revolutionized the way businesses reach and engage with customers. However, with great innovation comes new challenges, one of the most pressing...
3 min read
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
4 min read
Richard Kahn: May 3, 2023
This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have.
4 min read
Richard Kahn: April 26, 2023
As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...
3 min read
Richard Kahn: April 19, 2023
Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business.
3 min read
Richard Kahn: April 12, 2023
We did it again. For the fourth consecutive year, Anura has earned the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). The TAG “Certified Against Fraud” seal is a mark of excellence in the digital advertising industry...