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Ad Fraud

Veterans Day: The FTC is Cracking Down on Fraudulent Charities

For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.
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Ad Fraud

Domain Spoofing: How It Hurts Your Brand

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign.
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Mobile

Facebook and Election Manipulation: Why To Worry About Auto Login

As we head to the polls today to vote in the U.S. midterm elections, it’s hard to believe it’s been two years since the 2016 presidential election. During the rollercoaster election, social networks were plagued with fake accounts and fake news, all in an effort to sway voters’ ballots.
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Ad Fraud

Is Facebook’s Fake News “War Room” Actually Blocking Fake Content?

Despite suffering from a meteoric stock price plunge that caused Facebook to lose a record-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.
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Ad Fraud

Dating App Fraud: Why You Need to Swipe Left

Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a certain way to specific keywords for questions like...
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Ad Fraud

Why the Industry Needs to Rethink MRC Accreditation

The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.  
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Ad Fraud Solution

10 Signs You Need an Ad Fraud Solution

For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year. But if you’re still on the fence, we’re giving you 10 warning signs fraud is afoot along...
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Ad Fraud

How Industry Monopolies Are Affecting Ad Fraud

Industry monopolies are nothing new. From tech to entertainment, large companies snatch up other entities all of the time. AT&T snagging Time Warner, Disney buying Fox, and Amazon purchasing Whole Foods are just a sampling of industry juggernauts making big moves.
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Influencers

Marketers: Protect From Fake Influencers, Bots, and Instagram Ad Fraud

Thanks to influencer fraud, brands could be wasting up to $500 million dollars per year on fraudulent influencers.¹ As influencer marketing becomes more and more popular, marketers need to be vigilant.
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Lead Generation

How Lead Generation Fraud Affects Brands and Consumers

If you’re working in the digital marketing space, you probably use lead generation forms as part of your marketing strategies. Usually found on landing pages, pop-ups, and other web page assets, lead generation forms let you collect information about potential customers by offering something...
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