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Ad Fraud

3 Ways Fake Traffic on Facebook is Hurting Your Brand

Despite Facebook’s attempts to monitor fraudulent activity, fraud on Facebook is rising. Out of more than 2 billion Facebook users, an estimated 270 million are fake or duplicated user accounts.¹ Fraudsters are using these accounts to fraudulently fill out forms and click ads, which negatively...
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Ad Fraud Solution

Ask Your Ad Fraud Protection Vendor These Questions Now

In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the advertising industry, costing businesses more...
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Click Fraud

4 Tips to Protect Your Agency and Clients From Click Fraud

Click fraud is one type of pay per click internet fraud that isn’t slowing down. Fueled by bots or users who click on a link with the purpose of charging someone, fraudsters don’t care about the collateral damage.
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Ad Fraud

The Evolution of Fake News and Its Impact on Brand Safety

Pop question: Is Taylor Swift a satanist clone? Or is she just another victim of fake news?
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Ad Fraud Solution

Why an Advertiser Needs Ad Fraud Protection

Digital advertising is going through some turbulent times, thanks to the influx of ad fraud-related news rocking the industry. Bots and brand safety concerns had top brands like P&G pulling millions of dollars away from digital ad spending in 2017. Recent investigations exposed an elaborate fraud...
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Ad Fraud

Time Is Up: Are You Ready for General Data Protection Regulation?

The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.  
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Mobile

Fighting Mobile Ad Fraud in the App Age

With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.
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Compliance

3 Things About GDPR That Scare Publishers

As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.  
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Brand Safety

Brand Safety: Is a Universal Rating System the Answer?

Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.  
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Ad Fraud

Why Publishers Need to Question Traffic Sources

The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g. website, blog, app, etc.) to make money. Together, they...
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