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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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4 min read

How to Fight Ad Fraud on Your Social Media Channels

Ad fraud continues to be an enormous problem for online advertising efforts regardless of the specific advertising channel used. Fraudsters will use any means they can on any advertising channel they can affect to take money from your marketing...

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7 min read

Protecting Your Google AdSense Profile from Ad Fraud

Delivering targeted ads to your ideal customers is an excellent way to drive new sales and grow revenue. Over the years, there have been many developments in advertising that have helped businesses of all industries better reach their intended...

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9 min read

Stop Losing Money from Affiliate Marketing Fraud

Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...

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5 min read

How Easily Can Poll Bots Compromise Your Surveys?

Bots (software programs designed to automate specific tasks) have been around for as long as computers have been in use. While many bots have beneficial uses such as helping people save time on repetitive tasks or allowing Google to index the...

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7 min read

What Is Survey Bot Fraud and How Does It Affect Businesses?

Every day, businesses, political organizations, educational institutions, and news outlets put out surveys to collect various kinds of data. The uses for this survey data vary depending on the entity behind it, but every organization wants data that...

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6 min read

How Much Fraud Do Affiliate Programs Have?

Modern marketing relies heavily on online influence. Many businesses partner with internet personalities and influencers across a variety of channels to increase their reach and influence potential customers.

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5 min read

Where Does IVT (Invalid Traffic) Come From?

Online marketing is a critical part of business operations. Maintaining a strong online presence helps companies get their products and services in front of new customers—or keep their brand “top of mind” for existing customers.

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9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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5 min read

Are Form Bots Compromising Your Survey Data?

Form bots—automated programs built to fill out forms—have long been a popular tool for committing ad fraud. Fraudsters often use form bots to conduct a specific type of ad fraud: lead generation fraud.

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4 min read

Is Google Chrome Inadvertently Protecting Fraudulent Activity?

Online data privacy is an enormous (and complicated) issue. User privacy tools help protect regular website visitors from having their data tracked, taken, and used against them. Some consumers and advocacy groups have pushed hard for increased...

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