Digital Advertising & Marketing (2)

4 min read

Ad Fraud May Be Lowering ROI and Increasing Your Cost per Lead

The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...

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6 min read

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts. 

Of course, success...

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4 min read

How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner...

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4 min read

What Does Ad Fraud Have to Do with a Digital Marketing Campaign?

When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records...

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3 min read

3 Ways Fake Traffic on Facebook is Hurting Your Brand

Despite Facebook’s attempts to monitor fraudulent activity, fraud on Facebook is rising. Out of 2.9 billion active Facebook users, an estimated 135 million are fake or duplicated user accounts. In the last quarter alone, approximately 1.7 billion...

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2 min read

CONSENT Act: What You Need to Know

For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping...

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1 min read

How to Balance Policy Updates and Company Growth

A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath, we see that the race toward GDPR compliance shed a light on a problem the digital industry faces frequently: stoppage. When...

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