3 min read
Richard Kahn: September 3, 2025
TL;DR: 7 Essentials for a High-Impact Paid Media Strategy
3 min read
Richard Kahn: August 27, 2025
TL;DR:
Reach = total number of unique users who saw your content.
Impressions = total number of times your content was shown (even if repeatedly to the same user).
Use both metrics together for a complete view of campaign performance, and stay...
3 min read
Richard Kahn: July 30, 2025
TL;DR:ROAS and ROI are both essential but serve different purposes. ROAS measures ad efficiency, while ROI shows total profitability. Use both to guide short-term tactics and long-term strategy—but be sure to protect your data from ad fraud to keep...
3 min read
Richard Kahn: April 30, 2025
TL;DR: This blog highlights six essential website metrics that marketers should monitor to optimize their campaigns and assess website performance effectively. These metrics include:
3 min read
Anura PR Team: June 6, 2024
TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.
3 min read
Richard Kahn: March 13, 2024
Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...
4 min read
Richard Kahn: February 14, 2024
Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...
5 min read
Richard Kahn: January 24, 2024
There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.
5 min read
Anura PR Team: December 27, 2023
It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...
5 min read
Richard Kahn: December 13, 2023
Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected TV viewers to other connected devices, such as...