<img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?event=init&amp;tid=2612598452925&amp;noscript=1">
Skip to content
NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
Have Questions? 888-337-0641

Digital Advertising & Marketing

3 min read

What is a Good ROAS for Digital Ad Campaigns?

TL;DR: ROAS (Return on Ad Spend) measures how much revenue you earn per dollar spent on ads. A 4:1 ratio is a common benchmark, but “good” ROAS depends on your industry, margins, goals, and platform.

What Impacts ROAS?

  • Profit margins
  • Customer...

Read More

3 min read

7 Essentials for Every Paid Media Strategy

TL;DR: 7 Essentials for a High-Impact Paid Media Strategy

  1. Market Research: Know your audience and tailor your messaging.
  2. SMART Goals: Define specific KPIs to measure success.
  3. Channel Selection: Focus ad spend where your audience is active.
  4. ...

Read More

3 min read

Reach vs Impressions: What's the Difference and Which to Use

TL;DR:

Reach = total number of unique users who saw your content.

Impressions = total number of times your content was shown (even if repeatedly to the same user).

Use both metrics together for a complete view of campaign performance, and stay...

Read More

3 min read

ROAS vs ROI: Which Metric is More Important for Your Campaigns?

TL;DR:ROAS and ROI are both essential but serve different purposes. ROAS measures ad efficiency, while ROI shows total profitability. Use both to guide short-term tactics and long-term strategy—but be sure to protect your data from ad fraud to keep...

Read More

3 min read

6 Key Website Metrics to Track for Better Marketing Insights

TL;DR: This blog highlights six essential website metrics that marketers should monitor to optimize their campaigns and assess website performance effectively. These metrics include:

  • Traffic Volume: Measures site popularity and marketing campaign...

Read More

3 min read

What Is Cost Per Impression & How Is It Calculated?

TL;DR:Digital advertising is driven by numbers, with Cost Per Impression (CPI) being a crucial metric. Understanding CPI can help optimize ad spend and campaign effectiveness.

  • Definition:CPI is the cost an advertiser pays per ad view.
  • ...

Read More

3 min read

Ad Fraud Cost Advertisers $125 Billion in 2023

Here’s How We Fight Fraud in 2024

Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...

Read More

4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

Read More

5 min read

5 Ad Fraud Threats That Will Kill Your Business in 2024

There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.

Read More

5 min read

Top 4 New Year Resolutions to Improve Marketing ROI in 2024

How Less Can Be More Effective

It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...

Read More