Digital Advertising & Marketing

4 min read

Is Your Lead Gen Failing? Find the Right Ad Fraud Partner To Help

Newsflash: Lead generation isn’t easy. Whether you’re running marketing campaigns to generate leads for your own company’s products or services, you’re a lead generator, or you’re buying your leads from one or more lead generators, you’re going to...

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3 min read

Google’s TrueView Possibly Created Invalid Traffic for Advertisers

You might have heard, but invalid traffic (IVT) has been making the news in the form of Google TrueView. Recently, IVT has been making headlines thanks to a report that “Google may have misled advertisers for years about its TrueView service”.

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3 min read

Scaling Your Ad Fraud Solution in a Growing Enterprise

Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales

When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...

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4 min read

Development, Testing, and Beyond—Preventing In-App Fraud

As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...

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3 min read

TAG: Anura's “It” When It Comes to Detecting & Stopping IVT

We did it again. For the fourth consecutive year, Anura has earned the Certified Against Fraud seal from the Trustworthy Accountability Group (TAG). The TAG “Certified Against Fraud” seal is a mark of excellence in the digital advertising industry...

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4 min read

Gaming & Ad Fraud Part 1 -  Preventing Online Game Fraud

We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.

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4 min read

Bad Bots are Winning: The High Stakes of Bots

If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...

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3 min read

3 Steps to Prepare Your Online Fraud Defenses for 2023

Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...

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4 min read

LinkedIn Bots: Can You Trust the Most Trusted Social Network?

Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...

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4 min read

How Much Does Ad Fraud Cost Businesses Every Year?

Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...

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