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Digital Advertising & Marketing (3)

3 min read

3 Ways Fake Traffic on Facebook is Hurting Your Brand

Despite Facebook’s attempts to monitor fraudulent activity, fraud on Facebook is rising. Out of 2.9 billion active Facebook users, an estimated 135 million are fake or duplicated user accounts. In the last quarter alone, approximately 1.7 billion...

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2 min read

CONSENT Act: What You Need to Know

For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping...

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1 min read

How to Balance Policy Updates and Company Growth

A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath, we see that the race toward GDPR compliance shed a light on a problem the digital industry faces frequently: stoppage. When...

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