Quick reads on ad fraud.

2 min read

How to Detect Ad Fraud in Marketing Campaigns

Anura PR Team: September 13, 2023

Digital advertising, an intrinsic part of modern-day marketing, boasts a reach that traditional advertising mediums could only dream of. However, with great potential comes great challenges. One such menace that haunts the corridors of digital...

2 min read

Who is Behind Click Fraud in Digital Marketing?

Anura PR Team: September 13, 2023

In the ever-evolving landscape of digital marketing, there’s a dark underbelly that many advertisers dread: click fraud. As marketing strategies have grown more sophisticated, so too have the tactics of fraudsters. Understanding who is responsible...

3 min read

Why should we buy a fraud solution versus building one in house?

Anura PR Team: August 25, 2023

Why opt for a Fraud Solution like Anura? Weighing the Benefits vs. Building In-house

In the fast-paced world of digital marketing, where every click and every conversion matters, the shadowy specter of ad fraud is a constant concern. But when it...

2 min read

The Necessity of Definitive Responses in Ad Fraud Detection

Anura PR Team: August 25, 2023

In digital marketing, ad fraud is a big problem that worries marketers and makes them question if their campaigns are working. Ad fraud, executed by bots or human fraudsters, manipulates metrics, tricking advertisers into wasting their marketing...

2 min read

The Key to Transparent and Effective Digital Marketing

Anura PR Team: August 25, 2023

In the rapidly evolving digital landscape, ad fraud has emerged as a relentless obstacle for marketers and advertisers worldwide. With the growing complexity of online advertising, bots, and other malicious entities continually devise novel methods...

2 min read

Optimizing Your Ad Spend for Higher Conversion Rates

Anura PR Team: August 25, 2023

In today's competitive market, businesses aim for a high conversion rate. The higher the conversion rate, the better. But how do you ensure that every penny of your ad spend contributes to a significant number of conversions? Equally crucial is to...

3 min read

What is a Social Media Influencer?

Anura PR Team: August 25, 2023

In the digital age, social media has grown to be a dominant force shaping public opinion, consumer behavior, and brand perception. Central to this force is the 'social media influencer.'

2 min read

How Does Ad Fraud Harm Marketers?

Anura PR Team: August 25, 2023

Unmasking Ad Fraud: The Silent Destroyer of Marketing ROI and Brand Reputation

In digital marketing, one silent, invisible enemy is causing widespread destruction - ad fraud. This unseen threat, often underestimated, is jeopardizing marketers' ROI,...

1 min read

AI may steal content, FraudGPT will steal from customers

Anura PR Team: July 28, 2023

AI is under fire lately for collecting and publishing content from creative works without credit to the original author, now there is an AI tool available that purposely creates harm. As ChatGPT loves to unveil information to its visitors, FraudGPT...

2 min read

Twitter, you're taking the bird but leaving the bots?

Anura PR Team: July 26, 2023

Twitter is undergoing a total rebrand. The bird named “Larry” has flown the nest and now Twitter has a new logo “X.” While we don’t hate the new logo, and it’s on brand with the rest of Elon Musk’s companies, changing the logo isn’t going to fix...