Quick reads on ad fraud.

2 min read

What is a Real-Life Example of Ad Fraud?

Anura PR Team: July 19, 2023

Unmasking Ad Fraud: Real-World Examples and Effective Countermeasures for Digital Marketing

In the evolving landscape of digital marketing, "ad fraud" has emerged as a daunting adversary. Not only does ad fraud wreak havoc on marketing campaigns'...

2 min read

How Does Ad Fraud Make Money?

Anura PR Team: July 19, 2023

Unraveling the Riddle: How Does Ad Fraud Make Money and Impact Digital Marketing?

How Ad Fraud Makes Money: A Digital Marketing Conundrum

2 min read

Why does Ad Fraud Happen?

Anura PR Team: July 19, 2023

Unmasking Digital Deception: Why Fraud Happens in Digital Marketing and How Anura Can Mitigate It

Digital marketing has revolutionized the way businesses communicate with customers, but with great benefits come great risks. Fraud, often executed to...

2 min read

Who is Behind Ad Fraud?

Anura PR Team: July 19, 2023

In the complex world of digital marketing, one threat consistently looms large: ad fraud. This destructive phenomenon, capable of wreaking havoc on carefully crafted campaigns, is a $100 billion problem industry professionals confront daily....

2 min read

Why IP Detection as a Fraud Solution Doesn’t Work

Anura PR Team: July 19, 2023

IP Detection Alone Is Insufficient: Rethinking Ad Fraud Solutions with Anura

Fraud has long been a menace in the digital marketing realm, costing businesses millions annually. To combat this, many have turned to IP detection as a go-to fraud...

2 min read

3 Signs You Have an Ad Fraud Problem

Anura PR Team: July 10, 2023

Spotting the Red Flags: 3 Indicative Signs of Ad Fraud in Your Digital Marketing Campaign

Ad fraud, an insidious reality in digital marketing, is more rampant than you might realize. Left unchecked, it siphons your budget, skewing data and robbing...

2 min read

What is device fingerprinting?

Anura PR Team: July 5, 2023

Protecting Your Digital Marketing Campaigns with Device Fingerprinting: Fight Against Ad Fraud

As digital marketing continues to proliferate, it is invariably accompanied by an escalating menace: ad fraud. Ad fraud, including bots and click fraud,...

2 min read

What motivates people to commit Ad Fraud?

Anura PR Team: June 29, 2023

In today's digital age, advertising plays a crucial role in the success of businesses. As advertising budgets continue to grow, so does the threat of ad fraud. Ad fraud refers to deceptive activities that malicious actors undertake to generate...

2 min read

What is IVT (Invalid Traffic)? How to Detect and Mitigate It

Anura PR Team: June 21, 2023

What is Invalid Traffic (IVT)?

Invalid traffic (IVT) is a major problem in digital marketing. IVT encompasses all non-human traffic, including bots and other automated processes that can interact with online advertisements. This traffic does not...

2 min read

The Growing Threat of CTV Fraud

Anura PR Team: June 21, 2023

Connected TV (CTV) advertising is a rapidly growing market, but it is also a target for fraudsters. CTV fraud refers to deceptive practices and fraudulent activities that occur within the Connected TV advertising ecosystem. These activities can lead...