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Anura PR Team: June 20, 2023
Bots have become an integral part of the internet landscape, serving both positive and negative purposes. While good bots help us in various tasks like web searches, online shopping, and customer support, bad bots pose threats by stealing data,...
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Anura PR Team: June 19, 2023
Digital marketing has revolutionized the way businesses connect with customers. But as with any technological advancement, it comes with its share of problems. Ad stacking is...
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Anura PR Team: June 5, 2023
In today's digital advertising landscape, ad fraud poses a significant challenge to marketers and advertisers. Ad fraud refers to deceptive practices aimed at generating illegitimate interactions with online ads, leading to wasted ad spend and...
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Anura PR Team: June 5, 2023
Artificial Intelligence (AI) has undoubtedly revolutionized various sectors, and finance is no exception. It has simplified many complexities, from automating mundane tasks to predicting market trends.
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Anura PR Team: April 27, 2023
As the digital advertising landscape continues to evolve, ad fraud has become a significant concern for marketers, advertisers, and publishers alike. With ad fraud, click fraud, click farms, and other deceptive practices on the rise, it's essential...
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Anura PR Team: April 21, 2023
As the digital advertising landscape continues to evolve, the unfortunate reality is that ad fraud has also become more sophisticated. With millions of dollars at stake, marketers and businesses need a...
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Anura PR Team: October 6, 2022
Click fraud now accounts for nearly 60% of the projected $100 billion total cost of ad fraud in 2023. With the competition in pay per click advertising heating up, some keywords have risen to record heights. This has created huge incentives for...
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Anura PR Team: October 6, 2022
In the wake of the coronavirus pandemic, there’s been an acceleration in online purchasing. As more folks have started searching for items to have delivered, it’s increased the value of using pay per click ads.
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Anura PR Team: September 28, 2022
As more businesses increase their focus on digital advertising, so do their chances of encountering ad fraud. In fact, ad fraud cost businesses an estimated $100 billion in 2022 alone.
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Anura PR Team: September 28, 2022
As marketing budgets are increasingly directed online, ad fraud is a growing concern for companies both large and small. Those deep in the trenches of media buying often understand this all too well. However, these team members have enough work to...