Anura PR Team

4 min read

You’ve Identified Ad Fraud. Now What?

Anura PR Team: April 17, 2024

If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.

4 min read

Are Some Channels More Vulnerable to Ad Fraud?

Anura PR Team: April 10, 2024

Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results

There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...

4 min read

Why More Is Better When Fighting Ad Fraud

Anura PR Team: March 20, 2024

Strategic partnerships mitigate ad fraud with great success.

It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital...

4 min read

You Think You Have Your Leads’ Consent, But Do You Really?

Anura PR Team: March 6, 2024

When Consumer Consent Doesn’t Always Mean “Yes”

By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead...

4 min read

The Hidden Danger of a Basic Programmatic Ad Fraud Solution

Anura PR Team: February 28, 2024

Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747...

5 min read

Top 3 Things You Need to Know to Stop Affiliate Marketing Fraud

Anura PR Team: February 21, 2024

Plus 3 Questions Ad Fraud Solutions Need to Answer

Affiliate marketing is big business. How big? Let’s look at some of the industry numbers:

4 min read

How Can Publishers Stop Ad Tag Fraud & Protect Ad Campaigns?

Anura PR Team: January 31, 2024

Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome.

5 min read

Why Is My Conversion Rate Low? Top 3 Reasons

Anura PR Team: January 17, 2024

It’s a question that’s been around since the beginning of advertising: “How do we know it’s working?” Before digital advertising, the simple answer was to look at sales results: if they were up, the campaign was working, without any further proof or...

4 min read

How to Spot Fake Leads

Anura PR Team: January 10, 2024

It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.

3 min read

How Do Human Fraud Farms Work? How Can I Stop Click Fraud?

Anura PR Team: January 3, 2024

Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.