Browse by topic

Ad Fraud

How Affiliate Marketing Companies Can Fight Ad Fraud

Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little guy. Wrong. Money is money, and for affiliates who...
Read

Lead Generation

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
Read

Ad Fraud

How to Recognize Ad Fraud in Digital Marketing Campaigns

It’s easy to point the finger at ad fraud in digital marketing when something goes wrong. For the most part, ad fraud is the culprit, but sometimes we jump the gun without taking a look at other possibilities.
Read

Ad Fraud

Understanding How Web Scraping Impacts Social Media Privacy

Nowadays, it seems people are pretty concerned about their online data privacy. And honestly, they should be, especially with Equifax's hacking debacle and the whole Facebook and Cambridge Analytica social media data scandal that made headlines. Data privacy threats like web scraping are becoming...
Read

Ad Fraud

Accountability Group Awards Anura TAG Certified Against Fraud Seal

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
Read

Anura In The News

Partnerize and Anura Integrate to Provide Traffic Fraud Protection

  Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands, is making Anura.io available to all Partnerize...
Read

Mobile Fraud

How Mobile Ad Fraudsters Are Targeting You

Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.  
Read

Ad Fraud

Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
Read

Ad Fraud

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
Read

Ad Fraud

Brand Safety: Are Your Ads Running on Illegal Streaming Sites?

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at least one brand unsafe exposure within the past...
Read

Get the Latest Updates from Anura

Subscribe to Email Updates