Browse by topic

Mobile

How Mobile Ad Fraudsters Are Targeting You

Ad fraud is happening right in the palm of your hand, with 50-60% of ad fraud losses occurring in the mobile sphere.  
Read

Ad Fraud

Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
Read

Ad Fraud Solution

Why OTT & CTV Need an Ad Fraud Solution

Currently in the United States, Over-the-Top (OTT) viewing occurs on more than 2.4 billion devices and Connected TV (CTV) viewing, 168.1 million.¹ OTT in particular, is anticipated to see the largest increase in video ad spend within the next five years, making it a prime target for invalid...
Read

Ad Fraud

Brand Safety: Are Your Ads Running on Illegal Streaming Sites?

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at least one brand unsafe exposure within the past...
Read

Ad Fraud

Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On

It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
Read

What Is a Data Scientist?

We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount of data in existence is simply overwhelming and next to impossible for the average person to process.  
Read

Press

Anura.io Announces Partnership with CAKE by Accelerize

Anura Partnership Delivers CAKE Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem  
Read

Ad Fraud

How Good Bots Can Benefit Your Brand (and Fight Fraud)

Close your eyes and think of a bot. What do you see? A malicious scraper bot stealing high quality content off a web page? Perhaps a spybot, collecting your personal data without your permission?
Read

Press

Anura.io Partners with Everflow Technologies for Fraud Protection

Performance marketers using Everflow Technologies (Everflow) now have access to an advanced, integrated fraud solution to block fraudulent users in real-time. Today, Anura.io, a division of digital marketing firm eZanga, announced a partnership with Everflow’s client platform to deliver quality,...
Read

Compliance

Top 5 GDPR Fails (So Far)

Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in order. While most companies seem to be steadily rolling with the new changes, others haven’t been so lucky. Here are the five worst cases of GDPR mishaps we’ve seen...
Read

Get the Latest Updates from Anura

Subscribe to Email Updates