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Bots

What is a bot? How do bots impact your digital ad campaigns?

How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. According to The Wall Street Journal, Adobe found that 28% of...
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Bots

How To Stop Bot Traffic

Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk. While stopping bot traffic may seem like a daunting task, the solution can be surprisingly simple....
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Programmatic Buying

How to Keep Fraud Out Of Programmatic Advertising Campaigns

The term “programmatic advertising” refers to the process of using software -- instead of human interactions -- to automatically purchase advertising space based on predefined criteria such as the target user’s age, gender, occupation, and location. Other factors that define the target user’s...
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Programmatic Buying

Avoid Programmatic Advertising Fraud to Improve Campaign Success

Programmatic buying campaigns can facilitate growth and scale for campaign efforts, but, like an estimated 25 percent of all web traffic, it is subject to being less effective due to rampant ad fraud. By eliminating ad fraud, programmatic buying campaigns can fully achieve the scale that...
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Ad Fraud Solution

How Affiliate Marketing Companies Can Fight Ad Fraud

Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little guy. Wrong. Money is money, and for affiliates who...
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Lead Generation

Where to Look for Fraud in Lead Generation Marketing

Lead generation is necessary to grow your business. But producing a lead generation strategy takes time to plan and execute and can be undermined by fraud. 
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Ad Fraud

How to Recognize Ad Fraud in Digital Marketing Campaigns

It’s easy to point the finger at ad fraud in digital marketing when something goes wrong. For the most part, ad fraud is the culprit, but sometimes we jump the gun without taking a look at other possibilities.
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Ad Fraud

Understanding How Web Scraping Impacts Social Media Privacy

Nowadays, it seems people are pretty concerned about their online data privacy. And honestly, they should be, especially with Equifax's hacking debacle and the whole Facebook and Cambridge Analytica social media data scandal that made headlines. Data privacy threats like web scraping are becoming...
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Ad Fraud

Accountability Group Awards Anura TAG Certified Against Fraud Seal

MIDDLETOWN, DELAWARE—January 31, 2020—Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by...
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Press

Partnerize and Anura Integrate to Provide Traffic Fraud Protection

  Brands using Partnerize know they’re advertising to real people, thanks to a completed integration with ad-fraud solution Anura.io, the companies announced today. Partnerize, the leading provider of partner marketing solutions for global brands, is making Anura.io available to all Partnerize...
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