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Click Fraud

The Trouble With Click Fraud on Facebook

on March 13, 2018 | By Anura PR Team
Introduced by Facebook in 2009, the like button quickly became a standard social media feature, with iterations popping up on Instagram and Twitter. Originally it was meant to show an emotional response; you literally “liked” the posted content. In 2010, the like button replaced Facebook’s “Become...
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Anura Success Story_ LeadThink

Anura In The News

Adotas Covers Anura & LeadThink Case Study

on March 9, 2018 | By Anura PR Team
Click here to see the Adotas coverage.
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Bots

How Chatbots Can Help in the Fight Against Fraud

on March 6, 2018 | By Anura PR Team
Chatbots are a handy tool that can help you streamline processes and improve customer service. But what if chatbots could do more than be 24/7 customer service reps? What if they could help mitigate fraud?
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Anura In The News

They're Getting Smarter: A.I. Is Beating CAPTCHA Tests

on February 27, 2018 | By Anura PR Team
A long time ago in 2000, computer scientists at Carnegie Mellon created a security tool we’ve all come to know: the CAPTCHA program. Named after Alan Turing’s famous test to measure machine intelligence, CAPTCHA quickly became the web’s first line of defense against bots and spam.  
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payphones

Lead Generation

Call Fraud: What You Need to Know to Protect Your Campaign

on February 15, 2018 | By Anura PR Team
When you think of bots and ad fraud, you probably picture the shadowy parts of the internet where spam is rampant. Unfortunately, the reach of these fraudsters extends beyond the World Wide Web and into the world of pay per call advertising.
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Click Fraud

How Does Ad Fraud Affect Clicks?

on February 1, 2018 | By Anura PR Team
In the early 2000s, pay per click (PPC) or CPC (cost per click) became the standard for online advertising. Advertisers looking to get their brands in front of online customers, used PPC to place their ads on search engines, on websites, and even in social media posts.  
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word blog being protected from fraud

Ad Fraud

How to Protect Your Blog From Fraud

on November 1, 2017 | By Anura PR Team
Creating a blog from scratch is time-consuming, and if you lack a strong foundation in HTML coding and CSS, it can be frustrating, too.  
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CEO Rich Kahn Shares 3 Tips to Avoid Ad Blocking

Anura In The News

CEO Rich Kahn Shares 3 Tips to Avoid Ad Blocking

on July 5, 2017 | By Anura PR Team
For a while, 'ad blindness' was the biggest problem facing digital marketers, but now technology is making it easier for consumers to block ads before they ever land on a site. CEO Rich Kahn explains how focusing on relevance, context, and demographics can keep ads from being blocked.
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