6 min read
Anura PR Team: February 8, 2023
Performance marketing can span many marketing channels, but in short, it is a digital advertising program that is paid based on the achievement of specific, pre-set quantifiable goals—for example, providing a...
4 min read
Anura PR Team: January 25, 2023
Pursuing fake leads isn’t just a waste of time; it’s also a waste of money and puts your company’s reputation at risk. On average, 25% of every dollar spent on leads is lost to fraud—percentages like that add up fast. As you work toward your 2023...
4 min read
Anura PR Team: December 6, 2022
Let’s face it, most of the time craving anonymity in cyberspace is an indication of nefarious intent. We’ve discussed the impact of IP Masking and the use of a Residential Proxy Server, and both are tools typically used to hide activity on a grand...
5 min read
Anura PR Team: November 28, 2022
Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...
5 min read
Anura PR Team: November 14, 2022
In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of$752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...
5 min read
Anura PR Team: November 14, 2022
Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well asrobocalls to reach thousands of...
3 min read
Anura PR Team: December 28, 2021
It's no secret that Instagram is full of bots, fraud and fake accounts. It's the perfect platform for them to thrive on.
6 min read
Anura PR Team: August 4, 2021
Cybercriminals, fraudsters, and scam artists use a wide variety of tools to turn an illicit profit from their victims. One of the most common tools that corporations face is the dreaded botnet attack.
5 min read
Anura PR Team: May 5, 2021
Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has existed as a practice. So-called “click bots” have plagued marketing efforts by driving up the cost of clicks and impressions...
3 min read
Anura PR Team: May 3, 2021
When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Approximately 25% of all paid traffic is fraudulent. In 2020, $65 billion dollars were lost to ad fraud,...