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Lead Generation

3 Key Ways to Use A.I. for Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
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Ad Fraud

How to Protect Your Brand and Consumers From Bad Bots

Ad fraud is estimated to cost brands $19 billion globally this year. To put that in perspective, the most recent standard was $16.4 billion for 2017.  
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Press

Why the Industry Is Fed Up with Ad Fraud Solutions

Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricey, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and...
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Compliance

Terms and Conditions: Think Twice Before Clicking Agree

Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
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Ad Fraud

Watch Out for These Malicious Bots

Zombies, Scrapers, and Bots, oh my!  
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Ad Fraud

3 Reasons Why a Server-Based System Is Better for Preventing Fraud

Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While cloud-based systems have their benefits, they have...
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Ad Fraud

Will Facial Recognition Bring the End of CAPTCHA?

By now, you’ve probably seen that viral image of a Chinese policewoman wearing a pair of high tech glasses. You know, this one:  
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Ad Fraud

Botnet Detection 101: When Zombie Computers Attack

The Internet: a vast computer network linking smaller computer networks worldwide. Using a variety of communications protocols, our computers can connect and exchange information at lightspeed.
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Click Fraud

Click Fraud Protection: How to Avoid Click Farms

Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms.
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Ad Fraud

How Ad Fraud Affects Your Pixel Based Retargeting

Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their own pockets or as a malicious competitor who...
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