How Can You Grow Your Company with an Ad Fraud Solution

Ad fraud is estimated to cost brands $19 billion globally this year. To put that in perspective, the most recent standard was $16.4 billion for 2017.  

Zombies, Scrapers, and Bots, oh my!  

Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While cloud-based systems have their benefits, they have...

By now, you’ve probably seen that viral image of a Chinese policewoman wearing a pair of high tech glasses. You know, this one:  

The Internet: a vast computer network linking smaller computer networks worldwide. Using a variety of communications protocols, our computers can connect and exchange information at lightspeed.

Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their own pockets or as a malicious competitor who...