3 min read
Anura PR Team: January 3, 2024
Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.
5 min read
Anura PR Team: December 27, 2023
It’s the most wonderful, and perhaps predictable, time of the year: time to reflect on what’s happened this past year, the lessons we’ve learned, what’s worked and what hasn’t, and turn our focus toward our goals for...
4 min read
Anura PR Team: December 6, 2023
Your website was designed to encourage human interactions like creating an online account, posting comments and reviews, and completing lead forms. Unfortunately, malicious bots can also do all these things and more. Enter CAPTCHAs, those online...
5 min read
Anura PR Team: November 29, 2023
Whether you’ve been naughty or nice, if you’re in the lead generation industry (or one of the small businesses relying on it), the Federal Communications Commission (FCC) is leaving a lump of coal in your stocking next month. The industry has been...
4 min read
Anura PR Team: November 22, 2023
With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular social media advertising platforms. Recently,...
5 min read
Anura PR Team: November 15, 2023
Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they...
4 min read
Anura PR Team: November 8, 2023
Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...
4 min read
Anura PR Team: November 1, 2023
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker
3 min read
Anura PR Team: October 25, 2023
Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate.
4 min read
Anura PR Team: September 27, 2023
For advertisers who said “I do” to The Knot, the honeymoon is over. It turns out the wedding planning site made promises it couldn’t keep, entering into local and national advertising contracts with jewelers, photographers, bridal fashion brands,...