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Ad Fraud

Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On

It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
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What Is a Data Scientist?

We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount of data in existence is simply overwhelming and next to impossible for the average person to process.  
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Anura In The News

Anura.io Announces Partnership with CAKE by Accelerize

Anura Partnership Delivers CAKE Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem  
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Ad Fraud

How Good Bots Can Benefit Your Brand (and Fight Fraud)

Close your eyes and think of a bot. What do you see? A malicious scraper bot stealing high quality content off a web page? Perhaps a spybot, collecting your personal data without your permission?
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Anura In The News

Anura.io Partners with Everflow Technologies for Fraud Protection

Performance marketers using Everflow Technologies (Everflow) now have access to an advanced, integrated fraud solution to block fraudulent users in real-time. Today, Anura.io, a division of digital marketing firm eZanga, announced a partnership with Everflow’s client platform to deliver quality,...
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TCPA Compliance

Top 5 GDPR Fails (So Far)

Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in order. While most companies seem to be steadily rolling with the new changes, others haven’t been so lucky. Here are the five worst cases of GDPR mishaps we’ve seen...
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Lead Generation

3 Key Ways to Use A.I. for Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
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Bots

How to Protect Your Brand and Consumers From Bad Bots

Ad fraud is estimated to cost brands $19 billion globally this year. To put that in perspective, the most recent standard was $16.4 billion for 2017.  
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Anura In The News

Why the Industry Is Fed Up with Ad Fraud Solutions

Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricey, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and...
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Ad Fraud

IP Address: Why GDPR’s Ruling Is Wrong

The passing of the General Data Protection Regulation (GDPR) has ushered in a lot of changes. One notable change is their classification of an IP address as personal data. However, to classify an IP address as personal data is wrong on multiple levels.  
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