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TCPA Compliance

Terms and Conditions: Think Twice Before Clicking Agree

Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
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Ad Fraud

Watch Out for These Malicious Bots

Zombies, Scrapers, and Bots, oh my!  
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Ad Fraud

3 Reasons Why a Server-Based System Is Better for Preventing Fraud

Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While cloud-based systems have their benefits, they have...
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Ad Fraud

Will Facial Recognition Bring the End of CAPTCHA?

By now, you’ve probably seen that viral image of a Chinese policewoman wearing a pair of high tech glasses. You know, this one:
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Ad Fraud

Botnet Detection 101: When Zombie Computers Attack

The Internet: a vast computer network linking smaller computer networks worldwide. Using a variety of communications protocols, our computers can connect and exchange information at lightspeed.
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Click Fraud

Click Fraud Protection: How to Avoid Click Farms

Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms.
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Ad Fraud

Fraud Detection: 3 Reasons Why A.I. Will Not Replace Humans

Machine learning and artificial intelligence definitely have their perks. In fact, there is even an A.I. that reads privacy policies for you. But becoming too reliant on technology can backfire. There are some nuances that machines can’t pick up on, at least not yet, anyway. And that means you...
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Ad Fraud

How Ad Fraud Affects Your Pixel Based Retargeting

Fraudsters lack a moral compass and will jump at any opportunity to infiltrate a marketing campaign, withretargeting campaignsbeing no exception. The goal of most retargeting fraudsters is to eat away at your advertising budget, either to line their own pockets or as a malicious competitor who...
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Click Fraud

The Trouble With Click Fraud on Facebook

Introduced by Facebook in 2009, the like button quickly became a standard social media feature, with iterations popping up on Instagram and Twitter. Originally it was meant to show an emotional response; you literally “liked” the posted content. In 2010, the like button replaced Facebook’s “Become...
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Anura In The News

Adotas Covers Anura & LeadThink Case Study

Click here to see the Adotas coverage.
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