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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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4 min read

Top 5 Best Pay-Per-Click Affiliate Programs for Marketers in 2025

TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing enhances reach and ROI by partnering with affiliates who promote products using PPC methods.

Main Points:

  • Google AdSense: Large...

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3 min read

CAPTCHA vs. reCAPTCHA: 4 Key Differences

TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:

  • Technology and Complexity: CAPTCHA is simpler; reCAPTCHA uses advanced algorithms.
  • User Experience: CAPTCHA can be frustrating; reCAPTCHA is smoother.
  • ...

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4 min read

The Hidden Danger & High Cost of False Positives

How Inferior Ad Fraud Solutions Can Cost You More Than Ad Fraud Itself

It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...

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5 min read

Evolving FCC Regulations. Is Lead Generation Dead?

Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...

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3 min read

Ad Fraud Cost Advertisers $125 Billion in 2023

Here’s How We Fight Fraud in 2024

Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...

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4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

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5 min read

How Does Fake Traffic from Facebook Accounts Harm Brands?

Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.

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5 min read

5 Ad Fraud Threats That Will Kill Your Business in 2024

There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.

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5 min read

How to Stop Credit Card Fraud By Stopping Ad Fraud

Card Testing: One, Two, Three, Fraud

Good news! Your marketing campaign worked, your ecommerce site has so many new visitors at once you’re lucky the site didn’t crash. Sure, their purchases are small, but they’re adding up, and some of those new...

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5 min read

IoT and CTV, Connect to Your Devices and Your Audience, Not Fraudsters

Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected TV viewers to other connected devices, such as...

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