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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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3 min read

Device Spoofing: What Is It & How to Protect Your Ads

TL;DR:Device spoofing manipulates device data to conduct ad fraud by generating fake traffic and skewing analytics, impacting ad spend and strategic decisions negatively.

  • Device Spoofing: Manipulation of device, browser, or IP data to hide true...

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3 min read

5 Essential Fraud Risk Management Strategies

TL;DR:In today's digital world, ad fraud poses a significant threat to marketers. Protect your investments with these strategies:

  • Advanced Fraud Detection Tools: Use AI and ML for real-time protection.
  • Continuous Monitoring and Analysis:...

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3 min read

How to Identify & Stop Instagram Spam Bots

TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.

Main Points:

  • Instagram Bot Accounts 101:...

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3 min read

Click Farms: Everything Marketers Need to Know

TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...

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4 min read

Top 5 Best Pay-Per-Click Affiliate Programs for Marketers in 2025

TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing enhances reach and ROI by partnering with affiliates who promote products using PPC methods.

Main Points:

  • Google AdSense: Large...

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3 min read

CAPTCHA vs. reCAPTCHA: 4 Key Differences

TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:

  • Technology and Complexity: CAPTCHA is simpler; reCAPTCHA uses advanced algorithms.
  • User Experience: CAPTCHA can be frustrating; reCAPTCHA is smoother.
  • ...

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4 min read

The Hidden Danger & High Cost of False Positives

How Inferior Ad Fraud Solutions Can Cost You More Than Ad Fraud Itself

It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...

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5 min read

Evolving FCC Regulations. Is Lead Generation Dead?

Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...

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3 min read

Ad Fraud Cost Advertisers $125 Billion in 2023

Here’s How We Fight Fraud in 2024

Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...

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4 min read

Why Are Industry Standards Important for Stopping Ad Fraud?

Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...

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