Richard Kahn

Rich Kahn is a digital advertising and ad fraud expert with almost 3 decades of experience. He is currently the CEO of Anura.io, an ad fraud solution.

3 min read

What Is eCommerce Fraud?

Richard Kahn: October 9, 2024

TL;DR:eCommerce fraud involves unauthorized transactions using stolen financial details.

Types include credit card fraud, chargeback fraud, account takeover, affiliate fraud, and porch piracy.
Losses from global eCommerce fraud were projected to...

eCommerce

3 min read

How to Identify Bot Traffic in Google Analytics

Richard Kahn: September 25, 2024

TL;DR:Google Analytics is crucial for tracking user behavior and traffic, but its effectiveness can be compromised by bot traffic. Using advanced solutions like Anura can provide better protection against complex bot activities.

Types of Bots:...

Bots

3 min read

Bot Farms: What They Are & How They're Used

Richard Kahn: September 11, 2024

TL;DR:Understanding and Combating Bot Farms.

Definition: A bot farm is a network of bots spread across multiple locations, used to mimic human online interactions.
Types: Includes click bots, bot form-fills, social media bots, and scraper bots.
...

Bots

3 min read

Device Spoofing: What Is It & How to Protect Your Ads

Richard Kahn: August 28, 2024

TL;DR:Device spoofing manipulates device data to conduct ad fraud by generating fake traffic and skewing analytics, impacting ad spend and strategic decisions negatively.

Device Spoofing: Manipulation of device, browser, or IP data to hide true...

Spoofing

3 min read

5 Essential Fraud Risk Management Strategies

Richard Kahn: August 14, 2024

TL;DR:In today's digital world, ad fraud poses a significant threat to marketers. Protect your investments with these strategies:

Advanced Fraud Detection Tools: Use AI and ML for real-time protection.
Continuous Monitoring and Analysis:...

Ad Fraud

3 min read

How to Identify & Stop Instagram Spam Bots

Richard Kahn: July 31, 2024

TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.

Main Points:

Instagram Bot Accounts 101:...

Bots

3 min read

Click Farms: Everything Marketers Need to Know

Richard Kahn: July 17, 2024

TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...

Click Fraud

3 min read

CAPTCHA vs. reCAPTCHA: 4 Key Differences

Richard Kahn: June 20, 2024

TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:

Technology and Complexity: CAPTCHA is simpler; reCAPTCHA uses advanced algorithms.
User Experience: CAPTCHA can be frustrating; reCAPTCHA is smoother.
...

CAPTCHA

4 min read

The Hidden Danger & High Cost of False Positives

Richard Kahn: April 3, 2024

How Inferior Ad Fraud Solutions Can Cost You More Than Ad Fraud Itself

It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...

Ad Fraud Wasted ad spend Accuracy

5 min read

Evolving FCC Regulations. Is Lead Generation Dead?

Richard Kahn: March 27, 2024

Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...

Lead Generation