3 min read
Richard Kahn: July 31, 2024
TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.
Main Points:
3 min read
Richard Kahn: July 17, 2024
TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...
4 min read
Richard Kahn: July 3, 2024
TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing enhances reach and ROI by partnering with affiliates who promote products using PPC methods.
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3 min read
Richard Kahn: June 20, 2024
TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:
4 min read
Richard Kahn: April 3, 2024
It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...
5 min read
Richard Kahn: March 27, 2024
Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and...
3 min read
Richard Kahn: March 13, 2024
Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...
4 min read
Richard Kahn: February 14, 2024
Last year, marketers lost over $120 billion to digital ad fraud. That figure is projected to more than double by 2028. Unfortunately, many marketers have come to accept the impact of ad fraud losses as a cost of doing business with online...
5 min read
Richard Kahn: February 7, 2024
Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts.
5 min read
Richard Kahn: January 24, 2024
There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.