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Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

on February 12, 2020 | By Richard Kahn
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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Anura-BLOG-What-Does-Ad-Fraud-Have-to-Do-with-Your-Digital-Marketing-Campaign

Ad Fraud

What Does Ad Fraud Have to Do with Your Digital Marketing Campaign?

on February 3, 2020 | By Richard Kahn
When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records exposed, it tends to make an impression.
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Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

on January 16, 2020 | By Richard Kahn
In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
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Click Fraud

4 Ways Click Fraud Derails Conversion Campaigns

on September 4, 2019 | By Richard Kahn
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more likely to make a purchase than organic visitors.
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Compliance Concept on Folder Register in Multicolor Card Index. Closeup View. Selective Focus.

Ad Fraud

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

on August 23, 2019 | By Richard Kahn
Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
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How An Internet Bot Can Make Robocalls and Ruin Campaigns

Bots

How An Internet Bot Can Make Robocalls and Ruin Campaigns

on July 26, 2019 | By Richard Kahn
Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion is lost revenue this year alone. Whether using spam bots, spy bots, or zombie computers, these enticing financial incentives have motivated fraudsters to...
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Bots

The Ultimate Guide to Internet Bots

on July 17, 2019 | By Richard Kahn
Computers are an increasingly vital part of everyday life because they accelerate and facilitate the processing of information -- making lives and labor easier. Technological advancements, however, have also led to the creation of Internet bots. Some of you may be asking, what is a bot, anyway?...
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ad fraud - businesswoman pointing at drawn target

Ad Fraud

Ad Fraud Secrets That Everyone Misses

on June 26, 2019 | By Richard Kahn
Ad fraud, the practice of generating profits by fraudulently converting, clicking, viewing, or generating online interactions, is a challenge not only for the advertisers affected, but also for the entire online marketing industry. This is because ad fraud undermines the trust in online marketing...
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ad fraud - real truth and four ways it's destroying brands

Ad Fraud

The Real Truth About Ad Fraud, And Four Ways It's Destroying Brands

on June 19, 2019 | By Richard Kahn
Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.
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cellphone being used as remote control for tv

Mobile Fraud

Hacked at Home: Why You Should Protect Your Smart IoT Devices

on March 25, 2019 | By Richard Kahn
Ad fraud protection for your refrigerator? It might not be as crazy as it sounds. But hackers don’t want access to your fridge; they want access to your home network. And the easiest way to get in is through an unsecured home device. 
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