4 min read

LinkedIn Bots: Can You Trust the Most Trusted Social Network?

Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...

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5 min read

Overcoming Resistance to Change for Ad Fraud Detection

When launching any new initiative, there’s always a need to get others to “buy in” to that initiative. Whether you need to get approval from investors to fund the initiative or convince those who will implement the new initiative to learn the new...

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4 min read

How Much Does Ad Fraud Cost Businesses Every Year?

Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...

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5 min read

Are Your Retargeting Ads a Magnet for Ad Fraud?

Online ad campaigns are a valuable channel for nearly any organization that wants to promote its products, services, or cause to the general public. Retargeting ads, in particular, can be an effective way to capture the attention of consumers and...

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4 min read

Why Ad Fraud Solutions Need Expert Configuration

Some ad fraud “solution” providers offer their customers the ability to personally configure their ad fraud settings. While this is often positioned as a benefit to give the customer greater control over their ad fraud solution, it actually causes...

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4 min read

Learn about TCPA Compliance, Consent, and Ad Fraud at Leadscon!

Next week, from Tuesday, October 25 to Wednesday, October 26, Anura is participating in Leadscon’s Consent Summit. As a sponsor to the event, we hope to help attendees not only make connections within the lead generation community, but to learn...

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4 min read

Here’s What You Missed about Ad Fraud at PACE ACX in Nashville!

PACE ACX 2022 is over, but it’s never too late to learn more about consumer consent, how to deal with ad fraud, and other important consumer engagement topics for contact/call centers. At the event, the Anura team was the top sponsor and we shared a...

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5 min read

How Can Social Media Bots Influence Public Opinion?

The “court of public opinion” isn’t just a popular colloquialism for how people perceive a given topic—it’s an existential threat to celebrities, businesses, and any individual who finds themselves thrust into the limelight for any reason. Part of...

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4 min read

Are Ad Platform Providers Really Incentivized to Stop Ad Fraud?

The digital advertising industry is growing rapidly and for good reason — there’s an undeniable return on investment for marketers. For example, Google’s Economic Impact report found that businesses make an average of $2 in revenue for every $1 they...

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5 min read

How to Spot a Poll Bot and Stop Poll Bot Fraud

For any organization that wants to collect accurate data that reflects the real priorities and attitudes of their target audience, polls can be an indispensable tool. A well-conducted poll can give insight into public sentiment on nearly any given...

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