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Anura Blog The Top 8 Things Every Online Ad Publisher Should Know About Ad Fraud

Digital Advertising

The Top 8 Things Every Online Ad Publisher Should Know About Ad Fraud

on March 18, 2020 | By Richard Kahn
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent. 
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Ad Fraud

Ad Fraud May Be Lowering Your ROI and Increasing Your Cost per Lead

on March 9, 2020 | By Richard Kahn
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how successful a campaign is, but it also forms the...
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Digital Marketing

Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

on March 2, 2020 | By Richard Kahn
When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads are performing is one of the most important tools that a marketing team has to gauge the success of its efforts.  Of course, the success is not just for personal satisfaction. Seeing...
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Ad Fraud

Payment Fraud On the Rise: How It's Affecting Your Organization

on February 24, 2020 | By Richard Kahn
Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of businesses were targeted in 2018. 
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Ad Fraud

How Can You Grow Your Company with an Ad Fraud Solution

on February 12, 2020 | By Richard Kahn
Ad fraud has been a problem for some time, and a well-known problem at that. Back in 2016, a Mashable headline read, “Ad fraud could become the second biggest organized crime enterprise behind the drug trade.” Even Virginia Senator Mark Warner relayed this stat in a tweet to emphasize the problem.
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Ad Fraud

What Does Ad Fraud Have to Do with Your Digital Marketing Campaign?

on February 3, 2020 | By Richard Kahn
When you think of cybercrime, the first thoughts that come to mind are likely centered around the big-time data breaches that make headlines. When companies such as Marriott, Yahoo, Equifax, and Capital One have hundreds of millions of records exposed, it tends to make an impression.
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Ad Fraud

In with the New, Out with the Old: Why Viewability Is a Broken Metric

on January 16, 2020 | By Richard Kahn
In today’s world, the term data-driven weaves itself into just about every conversation when it comes to business. As a result, business metrics have become more important than ever before. For advertisers, metrics have long been part of the game. Nowadays, coworkers in other departments and...
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Click Fraud

4 Ways Click Fraud Derails Conversion Campaigns

on September 4, 2019 | By Richard Kahn
Pay-per-click (PPC) advertising is widely regarded as one of the best investments a digital marketer can make. Google estimates an average $2 return for every $1 spent on Google Ads, while a recent study found that PPC website visitors are 50% more likely to make a purchase than organic visitors.
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Ad Fraud

Ad Fraud's Impact on TCPA Compliance and Your Bottom Line

on August 23, 2019 | By Richard Kahn
Since telemarketing began in earnest back in the early 1980s, this method of generating sales leads has been growing — and learning. Improved technology meant that businesses could lean on computer-integration, predictive dialing, as well as robocalls to reach thousands of potential customers per...
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How An Internet Bot Can Make Robocalls and Ruin Campaigns

Bots

How An Internet Bot Can Make Robocalls and Ruin Campaigns

on July 26, 2019 | By Richard Kahn
Predatory internet bots come in a variety of formats, and the ones that conduct ad fraud are responsible for costing the industry $42 billion is lost revenue this year alone. Whether using spam bots, spy bots, or zombie computers, these enticing financial incentives have motivated fraudsters to...
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