Richard Kahn

TL;DR:eCommerce fraud involves unauthorized transactions using stolen financial details.

• Types include credit card fraud, chargeback fraud, account takeover, affiliate fraud, and porch piracy.
• Losses from global eCommerce fraud were projected to...

TL;DR:Google Analytics is crucial for tracking user behavior and traffic, but its effectiveness can be compromised by bot traffic. Using advanced solutions like Anura can provide better protection against complex bot activities.

• Types of Bots:...

TL;DR:Understanding and Combating Bot Farms.

• Definition: A bot farm is a network of bots spread across multiple locations, used to mimic human online interactions.
• Types: Includes click bots, bot form-fills, social media bots, and scraper bots.
• ...

TL;DR:Device spoofing manipulates device data to conduct ad fraud by generating fake traffic and skewing analytics, impacting ad spend and strategic decisions negatively.

• Device Spoofing: Manipulation of device, browser, or IP data to hide true...

TL;DR:In today's digital world, ad fraud poses a significant threat to marketers. Protect your investments with these strategies:

• Advanced Fraud Detection Tools: Use AI and ML for real-time protection.
• Continuous Monitoring and Analysis:...

TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.

Main Points:

• Instagram Bot Accounts 101:...

TL;DR: Click farms are evolving into sophisticated threats for marketers, causing significant disruption in digital advertising by inflating impressions with no real value. This blog details what click farms are, how they operate, their legality,...

TL;DR: Discover the top five pay-per-click (PPC) affiliate programs for marketers in 2024. PPC affiliate marketing enhances reach and ROI by partnering with affiliates who promote products using PPC methods.

Main Points:

• Google AdSense: Large...

TL;DR: CAPTCHA and reCAPTCHA help filter bots but are not foolproof. Here's a breakdown:

• Technology and Complexity: CAPTCHA is simpler; reCAPTCHA uses advanced algorithms.
• User Experience: CAPTCHA can be frustrating; reCAPTCHA is smoother.
• ...