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9 min read

Bot Detection 101: What Every Marketer Should Know

For any organization running any kind of online advertising campaign, invalid traffic (IVT) from bots is an enormous issue. To put a dent in the ad fraud caused by bots, bot detection is vital. After all, how can you put a stop to bots if you can’t...

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5 min read

Are Form Bots Compromising Your Survey Data?

Form bots—automated programs built to fill out forms—have long been a popular tool for committing ad fraud. Fraudsters often use form bots to conduct a specific type of ad fraud: lead generation fraud.

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4 min read

Is Google Chrome Inadvertently Protecting Fraudulent Activity?

Online data privacy is an enormous (and complicated) issue. User privacy tools help protect regular website visitors from having their data tracked, taken, and used against them. Some consumers and advocacy groups have pushed hard for increased...

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5 min read

Are Poll Bots Skewing Your Poll Data?

Every four years, American voters gather to choose the next President of the United States (POTUS). In between these larger elections, states and local municipalities hold votes to fill seats in Congress, elect municipal officials, and pass or deny...

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4 min read

Ad Fraud Detection and False Positives: Why Accuracy Matters

When it comes to ad fraud detection, accuracy is critical. Not only do you need to identify as much fraud as possible to avoid handing your company’s hard-earned money to fraudsters, but you need to verify that any activity flagged as fraud actually...

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4 min read

Why You Need to Replace ReCAPTCHA as Your Bot Detection Tool

We live in an age where it’s crucial to have an online presence. It’s how prospects find you, how they learn about what you have to offer, and how they contact you. Failing to keep up with digital trends is synonymous with losing business to...

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6 min read

Why Is Ad Fraud on Twitter So High?

With the recent news involving Elon Musk’s offer to buy Twitter being put on hold because of worries about fake accounts on the platform, now may be a good time to talk about the problem of ad fraud on social media, fake social media accounts, and...

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5 min read

Elon Musk’s Twitter Deal: Could Fake Accounts Stop It?

Elon Musk, the business magnate and richest man in the world worth $265 billion USD, is looking to buy Twitter. The social media platform with roughly 463 million monthly active users (MAU) may no longer rank in the top 10 most popular social media...

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9 min read

How Bad Bots Hurt Your Online Marketing (+ How to Stop Them)

Bots, programs that are used to automate common tasks for human users, have been around almost as long as computers themselves. Good bots have all kinds of uses. For example, Google uses bots to crawl the web and index web pages so their users can...

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5 min read

What Is IP Masking and What Does It Mean for Ad Fraud?

In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.

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