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3 min read

6 Key Website Metrics to Track for Better Marketing Insights

TL;DR: This blog highlights six essential website metrics that marketers should monitor to optimize their campaigns and assess website performance effectively. These metrics include:

  • Traffic Volume: Measures site popularity and marketing campaign...

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4 min read

Are Bots Illegal? Navigating Bot Usage in Digital Marketing

TL;DR: Bots are not inherently illegal; their legality depends on the purpose for which they are used. Misuse of bots in digital marketing, especially for fraudulent activities like ad fraud, is illegal and can severely impact campaign outcomes.

...

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4 min read

What is Search Arbitrage: What You Need to Know

TL;DR: Understanding Search Arbitrage: A Risky But Potentially Profitable Strategy

  • What it is: Buying low-cost traffic and monetizing it through higher-priced ads.
  • How it works: Involves purchasing PPC ads, directing traffic to lucrative ads, and...

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7 min read

What Are Residential Proxies? The Dark Side of Online Privacy

TL;DR: Residential proxies mask IP addresses. While they can be used legitimately for ad testing and cybersecurity, fraudsters also use them for ad fraud, scalping, and web scraping. This makes IP blocking ineffective at stopping ad fraud.

Main...

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4 min read

8 Ways to Increase Your Return on Ad Spend

TL;DR: ROAS measures revenue generated per dollar spent on ads, vital for evaluating ad campaign profitability. Ad fraud from bots and fraudsters can drastically lower ROAS by consuming budget on non-converting traffic.

  • Strategies to Increase ROAS...

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13 min read

Click Fraud 101: What You Should Know about Invalid Clicks in 2025

TL;DR

  • Click fraud is the deliberate generation of invalid clicks (by bots or humans) to steal ad spend.
  • Click farms use low-cost labor to mimic real engagement, making them harder to detect than bots.
  • Fraudsters exploit PPC campaigns and social...

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9 min read

Online Survey Scams and How To Spot Them

TL;DR: Online survey scams deceive consumers into providing personal information under the guise of legitimate surveys, often leading to identity theft and other types of fraud.

  • Nature of Survey Scams: Scams often mimic legitimate surveys,...

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8 min read

Is IP Blocking Effective? Why You Shouldn’t Rely On It!

TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.

Main Points:

  • What is IP...

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9 min read

How to Fight Cookie Stuffing Within Affiliate Fraud

Cookie stuffing, a deceptive technique in affiliate marketing, can significantly undermine efforts to drive traffic and leads to your company’s website. Though affiliate marketing can be a tool for growth, it remains vulnerable to exploitation by...

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