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8 min read

CAPTCHA and reCAPTCHA: How Fraudsters Bypass It

TL;DR:CAPTCHA and reCAPTCHA are bypassed by sophisticated bots and fraudsters, affecting user experience and security. It discusses the evolution, limitations, and alternatives to these security measures.

  • CAPTCHA Evolution:Introduced to...

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3 min read

What is a Good Click-Through Rate? 5 Factors Affecting Performance

TL;DR:Achieving a good CTR is crucial for digital marketing success but varies widely by industry and platform. Here are the main insights and factors affecting CTR:

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3 min read

Understanding Botnets: 6 Key Insights for Advertisers

TL;DR:Botnets are networks of infected devices controlled by cybercriminals to carry out large-scale malicious activities. Botnets affect all internet users, with advertisers particularly vulnerable due to ad fraud.

  • Types of Botnets:
    • DDoS Botnets

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4 min read

How Do I Stop Fake Leads from Facebook Ads?

TL;DR: Combat Fake Leads in Facebook Ads

  • Understanding Fake Leads: Bots, fake accounts, and uninterested parties contaminate lead data.
  • Effects on Business: Fake leads waste resources, distort data, and inflate costs.
  • Strategies for Genuine Leads:...

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3 min read

10 Common Reasons for High Bounce Rates

TL;DR:This blog explores the main reasons contributing to high bounce rates on websites, offering insights and solutions to enhance user engagement:

  1. Poor Page Load Speed
  2. Unfriendly Mobile Design
  3. Misleading Title Tags and Meta Descriptions
  4. ...

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3 min read

What is Threat Detection? Safeguarding Your Marketing ROI

TL;DR: Threat Detection is a critical component of cybersecurity, proactively identifying and mitigating cyber threats to protect data and systems.

  • Tools and Services: Includes Endpoint Detection and Response (EDR), Managed Detection and Response...

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3 min read

What is Malvertising? The Impact on Marketing Strategies

TL;DR: Malvertising is a cyber threat combining malicious ads with deceptive practices to install malware. It can severely impact marketing strategies by undermining consumer trust and increasing operational costs. Protecting against malvertising...

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3 min read

Typosquatting: How It Affects Affiliate Revenue

TL;DR: Typosquatting poses a significant threat to affiliate marketing programs by diverting legitimate traffic and inflating fraudulent site metrics. Here’s a summary of its impact:

  • Definition and Mechanism: Typosquatting involves registering...

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3 min read

6 Key Website Metrics to Track for Better Marketing Insights

TL;DR: This blog highlights six essential website metrics that marketers should monitor to optimize their campaigns and assess website performance effectively. These metrics include:

  • Traffic Volume: Measures site popularity and marketing campaign...

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4 min read

Are Bots Illegal? Navigating Bot Usage in Digital Marketing

TL;DR: Bots are not inherently illegal; their legality depends on the purpose for which they are used. Misuse of bots in digital marketing, especially for fraudulent activities like ad fraud, is illegal and can severely impact campaign outcomes.

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