6 min read
In-App Mobile Ad Fraud: What You Need to Know
TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.
6 min read
TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.
4 min read
TL;DR:Understanding and Combating Bot Farms.
10 min read
TL;DR: Online survey scams deceive consumers into providing personal information under the guise of legitimate surveys, often leading to identity theft and other types of fraud.
3 min read
TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.
Main Points:
3 min read
TL;DR: More than half of all internet traffic in 2025 comes from bots—many of which are harmful to your brand and budget. While some bots are helpful (like search crawlers), a growing number are AI-powered bad bots responsible for ad fraud, skewed...
5 min read
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6 min read
TL;DR:Fake Facebook accounts might inflate your numbers, but they ultimately hurt your brand by draining ad budgets, corrupting analytics, and damaging trust. While platforms like Meta work to remove them, businesses must proactively defend...
3 min read
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9 min read
TL;DR: TCPA violations can cost businesses millions in fines, lawsuits, and reputational damage. Most violations stem from contacting individuals without proper consent—often due to bad data or fraud. Prevention requires compliance controls, data...
3 min read
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Data scraping is the automated extraction of website content—sometimes for good (competitive research), often for bad (ad fraud). Businesses should monitor scraping activity and protect against fraudulent traffic.
Useful Applications: