Richard Kahn

TL;DR: Improve your conversion rate to lower costs, increase revenue, and make your marketing more effective. Focus on better targeting, landing page design, and checkout experience—and don’t forget to fight ad fraud.

Common Causes of Low...

TL;DR: Getting more leads isn’t enough—you need quality leads. These 4 smart lead generation strategies help attract high-intent prospects while filtering out bots and fake traffic that waste your time and budget.

• Use content to educate and...

TL;DR: ReCAPTCHA v3 offers smoother, smarter bot protection than v2—but it’s not foolproof. While v2 uses visible tests, v3 runs invisibly in the background. For serious ad fraud defense, combine reCAPTCHA with a dedicated solution like Anura.

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TL;DR

• Click fraud is the deliberate generation of invalid clicks (by bots or humans) to steal ad spend.
• Click farms use low-cost labor to mimic real engagement, making them harder to detect than bots.
• Fraudsters exploit PPC campaigns and social...

TL;DR:Understanding and Combating Bot Farms.

• Definition: A bot farm is a network of bots spread across multiple locations, used to mimic human online interactions.
• Types: Includes click bots, bot form-fills, social media bots, and scraper bots.
• ...

TL;DR:

• Affiliate marketing fraud is evolving, with tactics like cookie stuffing, bot traffic, and transaction fraud stealing millions in revenue.
• Affiliate marketing fraud not only affects ROI, but also damages relationships with legitimate...

TL;DR:ROAS and ROI are both essential but serve different purposes. ROAS measures ad efficiency, while ROI shows total profitability. Use both to guide short-term tactics and long-term strategy—but be sure to protect your data from ad fraud to keep...

TL;DR: Your brand reputation is what others believe about you—not what you say. While trust fuels customer loyalty, talent attraction, and investor confidence, digital risks like ad fraud, misinformation, and social backlash can quickly erode it....

TL;DR: PPC affiliate marketing can boost reach and revenue, but not all programs are equal—and fraud is a major risk. Choose platforms with strong networks, high-quality ads, and real-time fraud protection to make the most of your spend.

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