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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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6 min read

In-App Mobile Ad Fraud: What You Need to Know

TL;DR: Mobile ad fraud uses malicious apps and software to fake impressions, clicks, and leads, often without users' knowledge.

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4 min read

Bot Farms: What They Are & How They're Used

TL;DR:Understanding and Combating Bot Farms.

  • Definition: A bot farm is a network of bots spread across multiple locations, used to mimic human online interactions.
  • Types: Includes click bots, bot form-fills, social media bots, and scraper bots.
  • ...

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10 min read

Online Survey Scams and How To Spot Them

TL;DR: Online survey scams deceive consumers into providing personal information under the guise of legitimate surveys, often leading to identity theft and other types of fraud.

  • Nature of Survey Scams: Scams often mimic legitimate surveys,...

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3 min read

How to Identify & Stop Instagram Spam Bots

TL;DR: Engagement is crucial for performance marketers, but Instagram bots inflate metrics, waste ad spend, and damage brand reputation. Learn how to identify and stop these bots to protect your campaigns.

Main Points:

  • Instagram Bot Accounts 101:...

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3 min read

How Much of the Internet Is Bots in 2025? (More Than You Think)

TL;DR: More than half of all internet traffic in 2025 comes from bots—many of which are harmful to your brand and budget. While some bots are helpful (like search crawlers), a growing number are AI-powered bad bots responsible for ad fraud, skewed...

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5 min read

How Do Fraudsters Make Money? How Can You Prevent It?

TL;DR:

  • Ad fraud is a multi billion-dollar industry; some fraudsters earn $5-20 million a year, while fraud rings make much more.
  • Fraudsters profit by faking impressions, clicks, installs, and traffic, often through bots, spoofed sites, and ghost...

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6 min read

Traffic from Fake Facebook Accounts Can Harm Your Brand

TL;DR:Fake Facebook accounts might inflate your numbers, but they ultimately hurt your brand by draining ad budgets, corrupting analytics, and damaging trust. While platforms like Meta work to remove them, businesses must proactively defend...

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3 min read

Dating App Fraud: Why You Need to Swipe Left

TL;DR:

  • Dating app fraud often involves fake profiles or chatbots designed to scam users.
  • Fraudsters use these bots to push unsafe links, request money, or move victims off the platform.
  • Signs include instant replies, repetitive or unnatural...

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9 min read

What Are the Biggest Causes of TCPA Violations?

TL;DR: TCPA violations can cost businesses millions in fines, lawsuits, and reputational damage. Most violations stem from contacting individuals without proper consent—often due to bad data or fraud. Prevention requires compliance controls, data...

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3 min read

What is Data Scraping and How Does It Affect Your Business?

TL;DR:

Data scraping is the automated extraction of website content—sometimes for good (competitive research), often for bad (ad fraud). Businesses should monitor scraping activity and protect against fraudulent traffic.

Useful Applications:

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