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Ad Fraud

How reCAPTCHA v3 Differs from an Ad Fraud Solution

Ad fraud is a serious problem for advertisers, marketers, and e-commerce companies. In fact, a recent study from Juniper Research found that ad fraud cost companies $42 billion in 2019, a 21 percent uptick from the previous year. Making matters worse, the firm predicts that losses will balloon to...
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Ad Fraud

Fraud Detection: Online Survey Scams and How To Spot Them

When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises you a sweet monetary reward. But before you click, are you sure that survey is legit? Fraudulent online surveys hurt not only consumers but brands, too. Here’s what you need to...
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Affiliate Marketing

5 Affiliate Marketing Tools That Can Optimize Your Campaigns

Affiliate marketing is a great way for companies like yours to unlock new revenue streams and sell your products and services to more customers. This is why nearly 90 percent of advertisers agree that affiliate marketing plays a critical role in the success of their overall strategies.
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Lead Generation

Why TCPA Regulations Matter to Lead Gen Marketers Addressing Ad Fraud

If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can also lead to identity theft and other forms of...
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Ad Fraud

What Is a Bot, Anyway?

As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” bots are automated software programs built to carry out specific tasks. They do jobs that most people would find too repetitive or time-consuming. Bots can vary in...
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Ad Fraud

Ad Fraud 101

Navigating ad fraud can be tricky and costly. In 2019, ad fraud cost advertisers an estimated $42 billion, and that number is anticipated to climb over $100 billion within the next three years. It’s critical for advertisers and publishers to know what is ad fraud, the signs of fraud, and how...
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Ad Fraud

Costs and Benefits of Using an Advertising Fraud Solution

Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
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Digital Advertising & Marketing

Marketing Campaign Performance Metrics That Matter

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our marketing campaign performance look really good,...
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Lead Generation

3 Ways Ad Fraud Hurts Lead Generation and How to Stop It

Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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