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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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3 min read

How to Identify Fake Ad Traffic: Step-by-Step Guide to Audit Your Ads

TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement metrics, leading to misallocated budgets and strategies. Steps include defining objectives, gathering data, analyzing traffic...

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4 min read

What Is Account Takeover Fraud (ATO)?

TL;DR: Account Takeover Fraud (ATO) poses serious risks to personal data, financial security, and business integrity. Instances of ATO spiked during the pandemic and have steadily increased ever since.

Main Points:

  • Definition of ATO: Identity...

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4 min read

New Account Fraud: What It Is and How to Prevent It

TL;DR: Learn about the dangers and prevention of new account fraud in advertising, highlighting the financial risks and methods for safeguarding campaigns.

  • Definition: Fraudsters use fake identities to create new accounts for financial fraud.
  • ...

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6 min read

What Is IP Masking and What Does It Mean for Ad Fraud?

In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.

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7 min read

These Marketing Metrics Can Help Optimize Your Next Campaign

TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.

  • Vital Metrics to Track:
    • CTR and Conversion Rates:...

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8 min read

How to Create an Affiliate Program

TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies.

Key points include:

  • Introduction of Affiliate Programs: Definition and benefits of affiliate marketing for businesses.
  • Revenue...

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7 min read

What Is Domain Spoofing? (+ How It Hurts Your Brand)

TL;DR:Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.

  • Definition:Domain spoofing occurs when ads are set to appear on a...

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7 min read

How Do I Get TikTok Bots to Stop Following My Company?

TL;DR: How to Combat TikTok Bots Impacting Your Company

Main Points:

  • TikTok's Growth: Rapid rise as a major platform with over 1 billion users globally.
  • Bot Issues: Bots inflate follower counts but harm engagement and metrics.
  • Business Impact:...

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3 min read

hCAPTCHA vs reCAPTCHA: Are They Sufficient for Bot Protection?

TL;DR: CAPTCHAs like hCAPTCHA and reCAPTCHA are key tools in distinguishing humans from bots, but may not be entirely effective against sophisticated threats.

Main Points:

  • Interrupts User Flow: CAPTCHAs can disrupt user experience.
  • Limits on Fraud...

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3 min read

The Best reCAPTCHA Alternatives for Spam Protection

TL;DR: 

  • Inadequacy of reCAPTCHA: Initially effective, reCAPTCHA struggles against advanced spam, failing to deter human fraud and disrupting user experience.
  • Emerging Alternatives: Options include biometric verification, behavioral analysis, AI...

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