13 min read
Richard Kahn: March 28, 2025
TL;DR
9 min read
Richard Kahn: March 12, 2025
TL;DR: Online survey scams deceive consumers into providing personal information under the guise of legitimate surveys, often leading to identity theft and other types of fraud.
8 min read
Richard Kahn: March 5, 2025
TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.
Main Points:
9 min read
Richard Kahn: March 3, 2025
Cookie stuffing, a deceptive technique in affiliate marketing, can significantly undermine efforts to drive traffic and leads to your company’s website. Though affiliate marketing can be a tool for growth, it remains vulnerable to exploitation by...
3 min read
Richard Kahn: February 26, 2025
TL;DR: This guide teaches how to audit ads for fake traffic—caused by bots and click farms—which inflates engagement metrics, leading to misallocated budgets and strategies. Steps include defining objectives, gathering data, analyzing traffic...
4 min read
Richard Kahn: February 19, 2025
TL;DR: Account Takeover Fraud (ATO) poses serious risks to personal data, financial security, and business integrity. Instances of ATO spiked during the pandemic and have steadily increased ever since.
Main Points:
4 min read
Richard Kahn: February 12, 2025
TL;DR: Learn about the dangers and prevention of new account fraud in advertising, highlighting the financial risks and methods for safeguarding campaigns.
6 min read
Richard Kahn: January 29, 2025
In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.
7 min read
Richard Kahn: January 15, 2025
TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.