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TL;DR:

• Brand safety incidents are on the rise; 68% of brands reported at least one unsafe placement in 2024.
• Illegal streaming sites remain highly profitable, earning over $227M a year in ad revenue.
• Unsafe ads cost brands big; incidents average...

TL;DR: Bad bots are a significant threat to digital marketing, with nearly one-third of online traffic attributed to them. Understanding and guarding against these bots is crucial. Key points include:

• Diversity of Bots: Not all bots are harmful;...

TL;DR:

• Ad fraud is a multi billion-dollar industry; some fraudsters earn $5-20 million a year, while fraud rings make much more.
• Fraudsters profit by faking impressions, clicks, installs, and traffic, often through bots, spoofed sites, and ghost...

TL;DR:

• Dating app fraud often involves fake profiles or chatbots designed to scam users.
• Fraudsters use these bots to push unsafe links, request money, or move victims off the platform.
• Signs include instant replies, repetitive or unnatural...

TL;DR:Ad viewability—the standard that 50% of an ad appears on-screen for just one second—is outdated and misleading. It doesn’t measure engagement or effectiveness and is easily manipulated by ad fraud. Focus on actionable metrics like...

TL;DR: Malvertising is a cyber threat combining malicious ads with deceptive practices to install malware. It can severely impact marketing strategies by undermining consumer trust and increasing operational costs. Protecting against malvertising...

TL;DR: ROAS measures revenue generated per dollar spent on ads, vital for evaluating ad campaign profitability. Ad fraud from bots and fraudsters can drastically lower ROAS by consuming budget on non-converting traffic.

• Strategies to Increase ROAS...

TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.

Main Points:

• What is IP...

TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.

• Vital Metrics to Track:
  • CTR and Conversion Rates:...

TL;DR:Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.

• Definition:Domain spoofing occurs when ads are set to appear on a...