4 min read
Richard Kahn: March 22, 2023
In this three-part series focused on the gaming industry, we’ve provided a broad overview of ad fraud in online gaming and the threats that span across this industry. We have also explored what game companies must do to succeed and the challenges...
3 min read
Richard Kahn: March 22, 2023
Online gaming has always helped foster connections between people no matter where they are. This can also make them an easy target for online fraudsters. When the pandemic kicked into high gear, keeping people close when isolated created a rich...
4 min read
Richard Kahn: March 22, 2023
We’ve talked about ad fraud in general and in very specific contexts on this blog. Though the situations and context can change, the results are the same: everyone loses when ad fraud is in play.
4 min read
Richard Kahn: March 15, 2023
Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions.
4 min read
Richard Kahn: March 8, 2023
When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...
7 min read
Beth Kahn: February 23, 2023
Regardless of whether it’s perpetrated by malicious botnets or humans behind keyboards, fraud costs advertisers money. Botnets are cheap to rent, with some costing less than $9 an hour. For just more than $2,000, a bad actor can run an ad fraud...
4 min read
Richard Kahn: February 15, 2023
We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...
4 min read
Richard Kahn: January 18, 2023
3 min read
Richard Kahn: January 11, 2023
Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...
5 min read
Richard Kahn: January 4, 2023
Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...
