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TL;DR:Ad viewability—the standard that 50% of an ad appears on-screen for just one second—is outdated and misleading. It doesn’t measure engagement or effectiveness and is easily manipulated by ad fraud. Focus on actionable metrics like...

TL;DR: Bad bots are a significant threat to digital marketing, with nearly one-third of online traffic attributed to them. Understanding and guarding against these bots is crucial. Key points include:

• Diversity of Bots: Not all bots are harmful;...

TL;DR: Malvertising is a cyber threat combining malicious ads with deceptive practices to install malware. It can severely impact marketing strategies by undermining consumer trust and increasing operational costs. Protecting against malvertising...

TL;DR: ROAS measures revenue generated per dollar spent on ads, vital for evaluating ad campaign profitability. Ad fraud from bots and fraudsters can drastically lower ROAS by consuming budget on non-converting traffic.

• Strategies to Increase ROAS...

TL;DR: IP blocking is ineffective against sophisticated ad fraud. It can block legitimate users, is easily bypassed by fraudsters using botnets and VPNs, and is not scalable. Use dedicated ad fraud solutions instead.

Main Points:

• What is IP...

TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion.

• Vital Metrics to Track:
  • CTR and Conversion Rates:...

TL;DR:Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones.

• Definition:Domain spoofing occurs when ads are set to appear on a...

TL;DR:In today's digital world, ad fraud poses a significant threat to marketers. Protect your investments with these strategies:

• Advanced Fraud Detection Tools: Use AI and ML for real-time protection.
• Continuous Monitoring and Analysis:...