3 min read
Anura PR Team: April 24, 2024
The world of digital advertising is a minefield, and ad fraud is a relentless enemy out to sabotage your campaigns and siphon off hard-earned marketing dollars. At Anura, we understand this struggle intimately. The impetus for building Anura came...
4 min read
Anura PR Team: April 17, 2024
If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it.
4 min read
Anura PR Team: April 10, 2024
There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible,...
4 min read
Richard Kahn: April 3, 2024
It’s no secret companies lose billions of dollars to ad fraud each year. That’s why many companies employ an ad fraud solution to avoid wasting ad dollars and improve campaign...
3 min read
Richard Kahn: March 13, 2024
Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many...
4 min read
Anura PR Team: January 31, 2024
Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome.
5 min read
Richard Kahn: January 24, 2024
There’s more than an extra day to look forward to in 2024: new episodes of our favorite shows, a total solar eclipse, the Summer Olympics in Paris, and the U.S. presidential election, just to name a few.
5 min read
Anura PR Team: January 17, 2024
It’s a question that’s been around since the beginning of advertising: “How do we know it’s working?” Before digital advertising, the simple answer was to look at sales results: if they were up, the campaign was working, without any further proof or...
4 min read
Anura PR Team: January 10, 2024
It’s no secret that the lead generation industry will face new challenges this year. Whether your business is generating leads or you’re generating leads for your own business, one thing doesn’t change: the fight against fake leads.
3 min read
Anura PR Team: January 3, 2024
Billions of dollars are lost every year to digital ad fraud. Slightly more than 30 percent of website traffic is made up of bad bots. Based on just these facts, it’s easy to assume that much ad fraud can be attributed to bad bots.