5 min read
Richard Kahn: December 20, 2023
Good news! Your marketing campaign worked, your ecommerce site has so many new visitors at once you’re lucky the site didn’t crash. Sure, their purchases are small, but they’re adding up, and some of those new...
5 min read
Richard Kahn: December 13, 2023
Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected TV viewers to other connected devices, such as...
5 min read
Anura PR Team: November 15, 2023
Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they...
4 min read
Anura PR Team: November 8, 2023
Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...
4 min read
Anura PR Team: November 1, 2023
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker
3 min read
Anura PR Team: October 25, 2023
Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate.
4 min read
Anura PR Team: September 27, 2023
For advertisers who said “I do” to The Knot, the honeymoon is over. It turns out the wedding planning site made promises it couldn’t keep, entering into local and national advertising contracts with jewelers, photographers, bridal fashion brands,...
4 min read
Anura PR Team: September 20, 2023
Marketers don’t have to consult a Magic 8 Ball to learn if they have ad fraud. We can tell if you have ad fraud by asking one simple question: Do you automate the placement of your digital campaigns via programmatic advertising?
3 min read
Richard Kahn: July 13, 2023
For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.
But if you’re still on the fence,...
4 min read
Richard Kahn: July 5, 2023
Digital marketing has revolutionized the way businesses reach and engage with customers. However, with great innovation comes new challenges, one of the most pressing...