4 min read
Richard Kahn: September 28, 2022
The digital advertising industry is growing rapidly and for good reason — there’s an undeniable return on investment for marketers. For example, Google’s Economic Impact report found that businesses make an average of $2 in revenue for every $1 they...
4 min read
Richard Kahn: September 7, 2022
Ad fraud continues to be an enormous problem for online advertising efforts regardless of the specific advertising channel used. Fraudsters will use any means they can on any advertising channel they can affect to take money from your marketing...
7 min read
Richard Kahn: August 31, 2022
Delivering targeted ads to your ideal customers is an excellent way to drive new sales and grow revenue. Over the years, there have been many developments in advertising that have helped businesses of all industries better reach their intended...
9 min read
Richard Kahn: August 24, 2022
Affiliate marketing has proven to be an effective and reliable way for businesses of all sizes and industries to increase their reach online. By partnering with social media influencers, merchants can get their foot in the door with those...
5 min read
Richard Kahn: July 27, 2022
Online marketing is a critical part of business operations. Maintaining a strong online presence helps companies get their products and services in front of new customers—or keep their brand “top of mind” for existing customers.
4 min read
Richard Kahn: June 22, 2022
When it comes to ad fraud detection, accuracy is critical. Not only do you need to identify as much fraud as possible to avoid handing your company’s hard-earned money to fraudsters, but you need to verify that any activity flagged as fraud actually...
5 min read
Richard Kahn: May 18, 2022
In the classic bank robbery scenario, the criminals robbing the bank typically all wore masks. Why? To hide their identities from the authorities so they’d have a chance to get away and actually spend the money they stole.
5 min read
Richard Kahn: May 11, 2022
There are many tools that fraudsters use in their schemes to take money from your company’s online advertising campaigns. Even legitimate technology solutions that are meant to help consumers can be twisted into tools for fraud.
5 min read
Richard Kahn: May 4, 2022
When you’re busy trying to make your online marketing campaigns a success, having to fight fraudsters is a major hassle. The problem with ad fraud (other than the fact that it steals your money) is that fraudsters are always coming up with new ways...
5 min read
Richard Kahn: April 20, 2022
Online advertising has enormous potential to help businesses win new customers. With over 4.6 billion people actively using the internet in some way or form, it’s easy to see why online advertising would be an attractive option.
