8 min read
Richard Kahn: December 21, 2022
When consumers are looking to make money, they may be tempted to spend a few minutes filling out an online survey that promises them a sweet monetary reward. However, what many consumers may not know is that the “free online survey” they’re getting...
4 min read
Richard Kahn: December 7, 2022
Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...
5 min read
Anura PR Team: December 6, 2022
Let’s face it, most of the time craving anonymity in cyberspace is an indication of nefarious intent. We’ve discussed the impact ofIP Masking and the use of aResidential Proxy Server, and both are tools typically used to hide activity on a grand...
4 min read
Richard Kahn: November 29, 2022
When there are only 2.4 million winners—a.k.a., Taylor Swift’s Eras Tour ticket buyers—who actually got tickets after a grueling buying process, there's still nearly 10 million more fans not getting to see a show. The ticket buying process was a bit...
5 min read
Anura PR Team: November 28, 2022
Programmatic mobile ad platforms are an incredibly pervasive tool for modern marketers. They allow companies to cost-effectively target specific groups of customers at scale. With programmatic ads, marketers can limit their audience to the most...
4 min read
Richard Kahn: November 23, 2022
Ad fraud solutions are a crucial tool for protecting your organization against the negative impacts of ad fraud. However, not all ad fraud detection and remediation tools are created equally. In fact, some ad fraud solutions fail at providing basic...
4 min read
Richard Kahn: November 22, 2022
Bots and social media seem to go hand-in-hand, and no one made this more public than Elon Musk when he declared war on bots as part of his plans for Twitter, then cited the excess of spam accounts as his primary reason for trying to get out of the...
5 min read
Richard Kahn: November 16, 2022
When launching any new initiative, there’s always a need to get others to “buy in” to that initiative. Whether you need to get approval from investors to fund the initiative or convince those who will implement the new initiative to learn the new...
5 min read
Anura PR Team: November 14, 2022
Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well as robocalls to reach thousands of...
4 min read
Richard Kahn: November 9, 2022
Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...
