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Ad Fraud

Veterans Day: The FTC is Cracking Down on Fraudulent Charities

For Veterans Day, many Americans may choose to donate to charity organizations as an act of support. Americans are grateful for veterans’ service, but some scammers prey on their appreciation and generosity.
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Ad Fraud

Domain Spoofing: How It Hurts Your Brand

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign.
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Ad Fraud

Is Facebook’s Fake News “War Room” Actually Blocking Fake Content?

Despite suffering from a meteoric stock price plunge that caused Facebook to lose a record-breaking $119 billion, the tech giant continues to dominate the internet by holding onto the top spot among online social media networks.
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Ad Fraud

Dating App Fraud: Why You Need to Swipe Left

Fraud on dating apps is nothing new. Up to 35% of relationships now start online, and the types of conversations typically had on dating sites are perfect for bots. Get-to-know-you questions can be simply answered by programming bots to respond a certain way to specific keywords for questions like...
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Ad Fraud

Why the Industry Needs to Rethink MRC Accreditation

The need for ad fraud protection is growing. No longer is adding a layer of ad fraud protection a want, it’s a need.  
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Ad Fraud

How Industry Monopolies Are Affecting Ad Fraud

Industry monopolies are nothing new. From tech to entertainment, large companies snatch up other entities all of the time. AT&T snagging Time Warner, Disney buying Fox, and Amazon purchasing Whole Foods are just a sampling of industry juggernauts making big moves.
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Ad Fraud

Brand Safety: Are Your Ads Running on Illegal Streaming Sites?

Brand safety continues to dominate conversations whenever advertisers and marketers express their concerns with the current state of digital advertising. A survey of industry professionals conducted by GumGum revealed that 75% of brands reported at least one brand unsafe exposure within the past...
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Ad Fraud

Maintaining Compliance: 3 Things Not to Waste Your Q4 Budget On

It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
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Ad Fraud

Why Brands Are Bringing Ad Fraud Solutions In-House

We’ve all heard the phrase, “If you want something done right, do it yourself.” And that’s exactly what some brands are doing by moving their ad fraud solutions in-house. Brands are fed up with paying exorbitant pricing only to get data discrepancies and infrastructure issues with their current ad...
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Ad Fraud

How Good Bots Can Benefit Your Brand (and Fight Fraud)

Close your eyes and think of a bot. What do you see? A malicious scraper bot stealing high quality content off a web page? Perhaps a spybot, collecting your personal data without your permission?
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