3 min read
Revealing the Cost of Ad Fraud: What Are You Actually Paying?
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
Ad Fraud (4)
4 min read
SIVT—Is Your Site Traffic Signaling Ad Fraud?
Richard Kahn: March 8, 2023
When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...
7 min read
The Cost of Ad Fraud. The Billion-Dollar Problem
Beth Kahn: February 23, 2023
Regardless of whether it’s perpetrated by malicious botnets or humans behind keyboards, fraud costs advertisers money. Botnets are cheap to rent, with some costing less than $9 an hour. For just more than $2,000, a bad actor can run an ad fraud...
4 min read
How Do Fraudsters Make Money? How Can You Prevent It?
Richard Kahn: February 15, 2023
We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...
6 min read
The Value of Performance Marketing and the High Risk of Fraud
Anura PR Team: February 8, 2023
What is Performance Marketing?
Performance marketing can span many marketing channels, but in short, it is a digital advertising program that is paid based on the achievement of specific, pre-set quantifiable goals—for example, providing a...
5 min read
The Top 5 Biggest Ad Fraud Scams of 2022
Richard Kahn: January 4, 2023
Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...
4 min read
The Neglected Impact of Ad Fraud: How It Affects Your Team
Richard Kahn: December 7, 2022
Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...
4 min read
Why Data Transparency Matters for Ad Fraud Solutions
Richard Kahn: November 23, 2022
Ad fraud solutions are a crucial tool for protecting your organization against the negative impacts of ad fraud. However, not all ad fraud detection and remediation tools are created equally. In fact, some ad fraud solutions fail at providing basic...
5 min read
Overcoming Resistance to Change for Ad Fraud Detection
Richard Kahn: November 16, 2022
When launching any new initiative, there’s always a need to get others to “buy in” to that initiative. Whether you need to get approval from investors to fund the initiative or convince those who will implement the new initiative to learn the new...
4 min read
How Much Does Ad Fraud Cost Businesses Every Year?
Richard Kahn: November 9, 2022
Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...