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Ad Fraud (4)

5 min read

How Ad Fraud Solutions Improve Affiliate Marketing

Ad fraud solutions are incredibly useful for preventing digital ad fraud and protecting the marketing ROI of your business from fraudsters who use bots and human fraud farms—of which CPO Magazine reported that fraud attacks went “up a staggering...

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3 min read

What Is a Botnet? (+ Botnet FAQs)

Bots, or automated programs that are designed to carry out specific tasks, are a core part of modern technology. “Good” bot programs do things like help search engines crawl websites to populate your Google searches or automate boring and repetitive...

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6 min read

Botnet Detection 101: Everything You Need to Know

Cybercriminals, fraudsters, and scam artists use a wide variety of tools to turn an illicit profit from their victims. One of the most common tools that corporations face is the dreaded botnet attack.

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4 min read

3 Affiliate Marketing Tools to Prevent Mobile Ad Fraud

In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...

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3 min read

What Is IVT? (+ How to Protect Your Ad Spend from It)

Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...

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6 min read

6 Tips for Crafting a Fraud-Resistant Affiliate Marketing Campaign

Affiliate marketing campaigns can be an incredibly powerful tool for attracting business. With the average daily time spent consuming online content soaring to six hours and 59 minutes (Source: Forbes), online marketing campaigns have more...

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5 min read

The Uber Ad Fraud Story (+ Tips for Stopping Fraud)

Despite the many advancements that have been made in the fight against digital marketing fraud, there are still numerous examples and stories about companies—even big ones—falling victim to ad fraud.

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4 min read

CAPTCHA Vs Ad Fraud Solutions: Which Is Best?

In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and impacts they face. One of the most ubiquitous solutions used in online ad fraud prevention is the CAPTCHA tool.

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5 min read

Should You Buy Your Ad Fraud Solution or Build It In-House?

Ad fraud is a prevalent problem for businesses of all industries. With display advertising spending already exceeding $160 billion dollars as of 2019 (Source: Statista), the incentive for criminals to commit ad fraud is enormous.

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3 min read

Click Fraud: 5 Ad Fraud Questions All Media Buyers Need to Ask

When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Approximately 25% of all paid traffic is fraudulent. In 2020, $65 billion dollars were lost to ad fraud,...

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