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Ad Fraud (4)

5 min read

Ad Fraud and VPNs: What You Should Know

There are many tools that fraudsters use in their schemes to take money from your company’s online advertising campaigns. Even legitimate technology solutions that are meant to help consumers can be twisted into tools for fraud.

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5 min read

What Are Residential Proxies?

When you’re busy trying to make your online marketing campaigns a success, having to fight fraudsters is a major hassle. The problem with ad fraud (other than the fact that it steals your money) is that fraudsters are always coming up with new ways...

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5 min read

How Does Programmatic Ad Fraud Work?

Online advertising has enormous potential to help businesses win new customers. With over 4.6 billion people actively using the internet in some way or form, it’s easy to see why online advertising would be an attractive option.

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5 min read

What’s the Best Way to Stop Programmatic Ad Fraud?

Advertising is a crucial activity for any business. Being able to attract new customers, entice existing customers into closing new deals, and even just keep your brand top of mind among your target audience is crucial for maintaining (and growing)...

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5 min read

How Much Click Fraud Is Acceptable in Your Ad Campaigns?

Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...

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5 min read

Who Was the King of Ad Fraud and How Did He Get Caught?

Have you heard of Aleksandr Zhukov, the self-proclaimed Russian King of Fraud? Unless you’ve been closely following ad fraud news, you may not know who the creator of the methbot ad fraud scheme is or why he’s noteworthy.

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5 min read

Are You Ready to Stop Ad Fraud in 2022?

2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.

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6 min read

Why Ad Fraud Is Never Going Away (+ Tips to Fight It)

What is digital ad fraud? Digital ad fraud, or the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money (either directly or indirectly), has long been a major problem...

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6 min read

How Fraudsters Test Credit Card Numbers (+ Fraud Prevention Tips)

E-commerce fraud is quite common. According to credit card processor Shift Processing, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb. 

There are different types of e-commerce fraud, and in order for scammers...

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5 min read

What Is Device Spoofing? How Is It Different from Domain Spoofing?

There are many techniques that fraudsters will employ to aid in their ad fraud schemes. When fraudsters want to try to hide their illicit activities and make themselves harder to identify, one of the first tactics they’ll resort to is spoofing.

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