4 min read
Richard Kahn: September 28, 2022
The digital advertising industry is growing rapidly and for good reason — there’s an undeniable return on investment for marketers. For example, Google’s Economic Impact report found that businesses make an average of $2 in revenue for every $1 they...
4 min read
Richard Kahn: June 22, 2022
When it comes to ad fraud detection, accuracy is critical. Not only do you need to identify as much fraud as possible to avoid handing your company’s hard-earned money to fraudsters, but you need to verify that any activity flagged as fraud actually...
5 min read
Richard Kahn: December 23, 2021
2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.
6 min read
Richard Kahn: November 24, 2021
What is digital ad fraud? Digital ad fraud, or the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money (either directly or indirectly), has long been a major problem...
6 min read
Richard Kahn: November 17, 2021
E-commerce fraud is quite common. According to credit card processor Shift Processing, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb.
There are different types of e-commerce fraud, and in order for scammers...
5 min read
Richard Kahn: October 13, 2021
There are many techniques that fraudsters will employ to aid in their ad fraud schemes. When fraudsters want to try to hide their illicit activities and make themselves harder to identify, one of the first tactics they’ll resort to is spoofing.
3 min read
Richard Kahn: July 14, 2021
Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...
6 min read
Richard Kahn: June 23, 2021
Affiliate marketing campaigns can be an incredibly powerful tool for attracting business. With the average daily time spent consuming online content soaring to six hours and 59 minutes (Source: Forbes), online marketing campaigns have more...
5 min read
Richard Kahn: June 16, 2021
Despite the many advancements that have been made in the fight against digital marketing fraud, there are still numerous examples and stories about companies—even big ones—falling victim to ad fraud.
4 min read
Richard Kahn: June 9, 2021
In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and impacts they face. One of the most ubiquitous solutions used in online ad fraud prevention is the CAPTCHA tool.