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Ad Fraud (5)

5 min read

Should You Buy Your Ad Fraud Solution or Build It In-House?

Ad fraud is a prevalent problem for businesses of all industries. With display advertising spending already exceeding $160 billion dollars as of 2019 (Source: Statista), the incentive for criminals to commit ad fraud is enormous.

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3 min read

Click Fraud: 5 Ad Fraud Questions All Media Buyers Need to Ask

When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Approximately 25% of all paid traffic is fraudulent. In 2020, $65 billion dollars were lost to ad fraud,...

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5 min read

What Is Domain Spoofing? (+ How It Hurts Your Brand)

Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign. While the term “spoofing” is commonly associated with...

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7 min read

How to Optimize Marketing Campaign Performance Metrics

Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our...

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3 min read

Ad Fraud Detection: Don’t Trust the Monday Morning Quarterback

We all know someone in our life who does it. A friend, a colleague, or a family member who, no matter what happens in the big game over the weekend, will come in on Monday morning telling you exactly what they would have done differently at a vital...

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4 min read

Ad Fraud and the Rise of Click Farms

Fake users, fake clicks, fake leads. This is what you get when you fall victim to one of a growing number of fraudsters that are hijacking your advertising campaigns through the use of click fraud and click farms, all in order to steal your...

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4 min read

The Impact of Fraud Form Fills on Lead Generation

Lead generation fraud is a big concern for all businesses that rely on digital marketing to meet specific goals. The goal of lead generation is for a prospective buyer to fill out a form and request more information. When a nefarious human or a bot...

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3 min read

Block Malicious Bots from Targeting Your Company

The rise of bots in recent years has been both a blessing and a curse. While bots can automate tedious tasks and save humans time and effort, there are also "bad bots" that can cause harm. These malicious bots can be used for activities such as...

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4 min read

Ad Stacking Fraud Is Easy To Detect, If You Know What To Look For

Ad fraud is a growing problem, with fraudsters devising a seemingly never-ending number of methods designed to take money out of your pockets and hurt your campaigns. In fact, according to Juniper Research, the ad fraud problem is expected to reach...

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4 min read

How Does Ad Fraud Affect Display?

Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.

With the rise of automation and other digital processes, the risk of fraud is increasing exponentially. Bad actors...

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