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Ad Fraud (3)

4 min read

How Do Fraudsters Make Money? How Can You Prevent It?

We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...

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6 min read

The Value of Performance Marketing and the High Risk of Fraud

What is Performance Marketing?

Performance marketing can span many marketing channels, but in short, it is a digital advertising program that is paid based on the achievement of specific, pre-set quantifiable goals—for example, providing a...

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5 min read

The Top 5 Biggest Ad Fraud Scams of 2022

Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...

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4 min read

The Neglected Impact of Ad Fraud: How It Affects Your Team

Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...

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4 min read

Why Data Transparency Matters for Ad Fraud Solutions

Ad fraud solutions are a crucial tool for protecting your organization against the negative impacts of ad fraud. However, not all ad fraud detection and remediation tools are created equally. In fact, some ad fraud solutions fail at providing basic...

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5 min read

Overcoming Resistance to Change for Ad Fraud Detection

When launching any new initiative, there’s always a need to get others to “buy in” to that initiative. Whether you need to get approval from investors to fund the initiative or convince those who will implement the new initiative to learn the new...

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4 min read

How Much Does Ad Fraud Cost Businesses Every Year?

Ad fraud is a very real problem for any organization that uses online advertising to promote their goods, services, or causes to others. Every day, countless marketing dollars are wasted on fraudulent impressions, clicks, and leads that will never...

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4 min read

Why Ad Fraud Solutions Need Expert Configuration

Some ad fraud “solution” providers offer their customers the ability to personally configure their ad fraud settings. While this is often positioned as a benefit to give the customer greater control over their ad fraud solution, it actually causes...

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4 min read

Here’s What You Missed about Ad Fraud at PACE ACX in Nashville!

PACE ACX 2022 is over, but it’s never too late to learn more about consumer consent, how to deal with ad fraud, and other important consumer engagement topics for contact/call centers. At the event, the Anura team was the top sponsor and we shared a...

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4 min read

Are Ad Platform Providers Really Incentivized to Stop Ad Fraud?

The digital advertising industry is growing rapidly and for good reason — there’s an undeniable return on investment for marketers. For example, Google’s Economic Impact report found that businesses make an average of $2 in revenue for every $1 they...

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