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Ad Fraud (3)

4 min read

More, More, More Mobile Ads Lead to More Mobile Ad Fraud

Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads.It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who,...

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4 min read

Evaluating Data to Stop Ad Fraud and Boost Marketing ROI

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker

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3 min read

Will Falling Social Media Ad Rates Increase Malvertising?

Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate.

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4 min read

Here Comes the Ad Fraud—Advertisers Kiss Ad Budgets Goodbye

For advertisers who said “I do” to The Knot, the honeymoon is over. It turns out the wedding planning site made promises it couldn’t keep, entering into local and national advertising contracts with jewelers, photographers, bridal fashion brands,...

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4 min read

Do Marketers Have an Ad Fraud Problem? “You May Rely on It.”

Marketers don’t have to consult a Magic 8 Ball to learn if they have ad fraud. We can tell if you have ad fraud by asking one simple question: Do you automate the placement of your digital campaigns via programmatic advertising?

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3 min read

10 Signs You Need an Ad Fraud Solution

For advertisers, using an ad fraud solution isn’t even a question anymore, it’s a necessity. Unless advertisers are proactive against ad fraud, they stand to lose an estimated $19 billion to ad fraud this year.

But if you’re still on the fence,...

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4 min read

Why Aren't There Laws to Stop Ad Fraud?

Battling Ad Fraud: Understanding Current Laws, Cases, and Prevention Measures

Digital marketing has revolutionized the way businesses reach and engage with customers. However, with great innovation comes new challenges, one of the most pressing...

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4 min read

What Is Ad Fraud?

Since it was first detected in 1999, ad fraud has been an ongoing issue, increasing at a fast rate alongside digital ad budgets. In 2016, advertisers spent $72.5 billion on digital advertising, with roughly 10% or $7.2 billion of ad spend lost to...

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3 min read

Revealing the Cost of Ad Fraud: What Are You Actually Paying?

If you’re playing the online ad game, odds are you’re a victim of fraud.

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4 min read

SIVT—Is Your Site Traffic Signaling Ad Fraud?

When you’re stuck in rush hour traffic, it’s easy to see the problem—too many cars going in the same direction at the same time or a lane shut down due to an accident or broken-down vehicle. Whatever the cause, most of this traffic involves vehicles...

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