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Ad Fraud

The Real Truth About Ad Fraud, And Four Ways It's Destroying Brands

Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products to market through a variety of channels, digital campaigns make up a greater percentage of the overall marketing efforts.
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Ad Fraud

Ad Fraud 101

Navigating ad fraud can be tricky and costly. In 2018, ad fraud cost advertisers an estimated $19 billion, and that number is anticipated to climb to $44 billion within the next three years. It’s critical for advertisers and publishers to know what is ad fraud, the signs of fraud, and how...
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Ad Fraud

Why Blockchain Isn't the Solution to Ad Fraud

Within the next three years, ad fraud is predicted to hit a yearly loss of $44 billion. A primary contributor to ad fraud’s ability to flourish is the murky, complex digital advertising ecosystem of agencies, platforms, and publishers. Navigating this network is cumbersome, making it easy for...
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Ad Fraud

The Dangers of DNA Hacking

It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors Aldous Huxley’s Dystopian novel: Brave New World.  
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Ad Fraud

CES 2019 Recap

Recently my tech team and I stepped out of the office for a few days to do some research on the road, assessing how new technology holds up against hackers. And what better place to interact with new technology than CES in Las Vegas.
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Ad Fraud

New Year, New Ad Fraud Resolutions

Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems behind. Ad fraud isn’t going anywhere. Staying one step ahead of fraudsters requires a proactive approach.    
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Ad Fraud

Ad Fraud: A Year in Review

If you’re in the digital marketing sphere, you may have contributed to the $19 billion lost to ad fraud. Research estimates that advertisers will spend $51 million each day on fraudulent ads, totaling billions of dollars in 2018. This year, lost spend due to ad fraud totaled 9% of all digital...
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Ad Fraud

Why Performance-Based Marketers Doubt Needing an Ad Fraud Solution

Ad fraud isn’t going anywhere, and costs are expected to climb to $44 billion annually by 2022. Adding a layer of protection against fraud seems like it should be a priority to stave the bleeding. But actually it’s not uncommon to hear “Thanks, but I don’t need an ad fraud solution.”    
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Ad Fraud

Why Aren't There Laws to Stop Ad Fraud

Ad fraud is projected to cost advertisers $19 billion this year, totaling millions of dollars each day. With fraud putting this much of a drain on advertising revenue, it begs the question: why aren’t advertisers taking any legal recourse? Well, it turns out there aren’t any laws to stop ad...
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Ad Fraud

5 Reasons Account Managers Don’t Want an Ad Fraud Solution

An ad fraud solution is no longer a want, it’s a need. Advertisers are estimated to lose $19 billion to fraud this year, equating to $51 million lost per day to fraudsters. By 2022 that number is anticipated to climb to $44 billion annually.    
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