5 min read
Anura PR Team: May 5, 2021
Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has existed as a practice. So-called “click bots” have plagued marketing efforts by driving up the cost of clicks and impressions...
6 min read
Richard Kahn: April 21, 2021
If you have spent any time on the internet in recent years, you’ve had to check a little box to tell the world, “I’m not a robot.” This little box was invariably accompanied by a small visual or audio test, called CAPTCHA.
You have to pass the...
8 min read
Richard Kahn: January 20, 2021
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.
4 min read
Richard Kahn: October 1, 2020
Over the last few years, bots have entered the mainstream. In case you’re still new to the world of bots, here’s a brief primer: Very simply, bots—short for “robots”—are automated software programs designed to carry out specific tasks. At a high...
3 min read
Anura PR Team: September 22, 2020
Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk.
While stopping bot traffic may seem like a daunting...
4 min read
Richard Kahn: August 20, 2020
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...
4 min read
Richard Kahn: August 13, 2020
Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose...
4 min read
Anura PR Team: July 28, 2020
You did it!
Your writers have crafted a series of killer blogs and articles that really resonate with your target audience. You made sure they are informative and unique, and they keep the reader's interest while still helping to sell your product....
4 min read
Anura PR Team: July 1, 2020
As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for “robot,” the definition of a bot is an automated software program built to carry out specific tasks. They do jobs that most people...
2 min read
Anura PR Team: April 14, 2020
What comes to mind when you think of a bot?
Do you picture a malicious scraper bot stealing content off a web page? Or perhaps a spybot, collecting your personal data without your permission? Maybe it's neither, and you think of two good friends...
