Bots (5)

3 min read

What Is a Botnet? (+ Botnet FAQs)

Bots, or automated programs that are designed to carry out specific tasks, are a core part of modern technology. “Good” bot programs do things like help search engines crawl websites to populate your Google searches or automate boring and repetitive...

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5 min read

Google's App Purge: Impact on Ad Fraud & Affiliate Marketing

In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...

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6 min read

Botnet Detection 101: Everything You Need to Know

Cybercriminals, fraudsters, and scam artists use a wide variety of tools to turn an illicit profit from their victims. One of the most common tools that corporations face is the dreaded botnet attack.

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6 min read

Beware of Form Bots (+ Top Tips for Bot Detection)

To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks of people to help promote a company’s goods and services. Sometimes, the merchant is the one bringing on the...

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3 min read

What Is IVT? (+ How to Protect Your Ad Spend from It)

Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...

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5 min read

Do Click Fraud ‘Bots’ Violate FTC Regulations?

Click fraud and other forms of advertising fraud have been a problem for marketers for as long as online advertising has existed as a practice. So-called “click bots” have plagued marketing efforts by driving up the cost of clicks and impressions...

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6 min read

CAPTCHA and reCAPTCHA: How Fraudsters Bypass It

If you have spent any time on the internet in recent years, you’ve had to check a little box to tell the world, “I’m not a robot.” This little box was invariably accompanied by a small visual or audio test, called CAPTCHA.

You have to pass the...

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8 min read

What Is a Bot? How Do Bots Impact Your Digital Ad Campaigns?

How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money. 

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3 min read

Block Malicious Bots from Targeting Your Company

The rise of bots in recent years has been both a blessing and a curse. While bots can automate tedious tasks and save humans time and effort, there are also "bad bots" that can cause harm. These malicious bots can be used for activities such as...

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3 min read

5 Tips on How To Stop Bot Traffic

Businesses rely on website traffic to generate leads, encourage conversions, and maintain a strong brand. If your website is at risk of attacks from malicious bots, your entire business is at risk.

While stopping bot traffic may seem like a daunting...

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