4 min read
Anura PR Team: August 23, 2023
The insurance industry has been hit hard lately. And unlike Dorothy in Oz, they can’t click their ruby red slippers to make it all go away. Natural disasters such as wildfires, hurricanes, tornadoes, and other weather-related damage have led to...
4 min read
Anura PR Team: June 14, 2023
The lead generation industry is under siege. Consumers are tired of robocalls. Lead generators and publishers are concerned about fraudulent leads that can lead to TCPA lawsuits.
4 min read
Anura PR Team: June 7, 2023
Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...
3 min read
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
4 min read
Richard Kahn: March 29, 2023
One is the loneliest number. Two’s company. Three’s a crowd. 5,329 is too many marketing partners to share a lead with. According to the FCC’s cease and desist letter, sent in response to scam robocalls concerning student loan debts, even when...
4 min read
Richard Kahn: March 15, 2023
Marketers say one of the biggest challenges they will face this year is generating more leads. While always a priority, economic uncertainties could make things more challenging as consumers and businesses may put off certain purchasing decisions.
4 min read
Anura PR Team: November 27, 2022
In theTelephone Consumer Protection Act of 1991 (TCPA), there are many different compliance requirements that marketers have to follow when reaching out to consumers by phone. Marketers who rely on affiliate marketing programs to collect contact...
5 min read
Anura PR Team: November 14, 2022
In November of 2022, new market research showed that the ad fraud detection tools market was set to grow remarkably fast, reaching a total value of$752.89 million by 2028 with a CAGR of 17.1%. These high numbers make sense when you consider the...
5 min read
Anura PR Team: November 14, 2022
Since the 1980s, telemarketing has been a rapidly growing and improving method of generating sales leads. Improved technology has meant that businesses can lean on computer integration, predictive dialing, as well asrobocalls to reach thousands of...
4 min read
Richard Kahn: October 19, 2022
Next week, from Tuesday, October 25 to Wednesday, October 26, Anura is participating in Leadscon’s Consent Summit. As a sponsor to the event, we hope to help attendees not only make connections within the lead generation community, but to learn...
