5 min read
Richard Kahn: January 13, 2022
The Telephone Consumer Protection Act of 1991 (TCPA) was a landmark Federal Communications Commission (FCC) rule that was an “effort to address a growing number of telephone marketing calls” enacted by Congress.
4 min read
Richard Kahn: August 27, 2020
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that...
4 min read
Richard Kahn: July 8, 2020
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can...
2 min read
Richard Kahn: November 29, 2018
When it comes to email marketing, it’s important to clean up your lists regularly, especially if you’re collecting emails from outside sources. After all, campaign performance is only guaranteed if real people read your messages.
2 min read
Anura PR Team: October 2, 2018
It’s Q4 and your digital marketing budget is still kicking. Now you’re faced with trying to use all remaining spend before the year is over.
2 min read
Richard Kahn: September 11, 2018
In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take...
4 min read
Anura PR Team: June 21, 2018
Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
2 min read
Anura PR Team: May 10, 2018
As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.