Our Blogs

    Top 5 GDPR Fails (So Far)
    August 14, 2018
    By Anura PR Team
    Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in order. While most companies seem to be steadily rolling with the new changes, others haven’t been so lucky. Here are the five worst cases of GDPR mishaps we’ve seen in the past few months.
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    Detecting Ad Fraud: 3 Major Challenges You Need to Know
    August 7, 2018
    By Richard Kahn
    Detecting and preventing ad fraud is no simple task. Ad fraud comes in many different forms, and fraudsters are always..
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    How to Balance Policy Updates and Company Growth
    August 2, 2018
    By Richard Kahn
    A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath,..
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    What is Ad Fraud and How Can You Prevent It
    July 31, 2018
    By Richard Kahn
    Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only..
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    Cutting the Cord: How Hackers Are Exploiting Users
    July 26, 2018
    By Richard Kahn
    The cord cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more..
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    How Publishing Poor Quality News Results in More Ad Fraud
    July 19, 2018
    By Richard Kahn
    In the race for more clicks, clickbait worthy articles have never been more prevalent. But oftentimes those clickbait..
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    3 Key Ways to Use A.I. for Lead Generation
    July 17, 2018
    By Anura PR Team
    What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence..
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    5 Ways Bad Bots Can Devastate Your Online Presence
    July 12, 2018
    By Richard Kahn
    Every second, thousands of bots roam around the web. Many are helpful, but others are malicious. Some bots crawl pages and..
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    The Billion Dollar Ad Fraud Problem and How Brands Beat It
    July 10, 2018
    By Richard Kahn
    Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s..
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    How to Protect Your Brand and Consumers From Bad Bots
    July 5, 2018
    By Anura PR Team
    Ad fraud is estimated to cost brands $19 billion globally this year. To put that in perspective, the most recent standard..
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