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Ad Fraud

Online Advertising Fraud Dictionary: 35 Must-Know Terms

There’s a lot of terminology in the murky world of ad fraud. Whether you’re new to the advertising game or a seasoned player, trying to remember what each phrase and acronym means is frustrating.
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Anura In The News

Why the Industry Is Fed Up with Ad Fraud Solutions

Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricey, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and...
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Ad Fraud

IP Address: Why GDPR’s Ruling Is Wrong

The passing of the General Data Protection Regulation (GDPR) has ushered in a lot of changes. One notable change is their classification of an IP address as personal data. However, to classify an IP address as personal data is wrong on multiple levels.  
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Ad Fraud

Why Advertisers Need to Question Traffic Sources

With the costs of ad fraud expected to soar to $19 billion in 2018, all players in the digital advertising ecosystem need to be proactive against ad fraud. One way is to ask questions about traffic sources, or where a publisher’s traffic originates, which can be a common source of ad fraud.
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TCPA Compliance

Terms and Conditions: Think Twice Before Clicking Agree

Imagine this: you’re spending a lovely afternoon at the park when you come across a booth promoting a free iPad giveaway. The woman at the table says that to enter the contest, you just need to agree to the terms and conditions…
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Ad Fraud

Watch Out for These Malicious Bots

Zombies, Scrapers, and Bots, oh my!  
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Lead Generation

How to Ensure TCPA Compliance By Using An Ad Fraud Solution

Back in the early nineties, the telemarketing industry reached a boiling point. Thanks to improved autodialing technology, marketers could reach thousands of people a day, spamming consumers with prerecorded sales pitches and robocalls. 
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Ad Fraud

3 Ways Fake Traffic on Facebook is Hurting Your Brand

Despite Facebook’s attempts to monitor fraudulent activity, fraud on Facebook is rising. Out of more than 2 billion Facebook users, an estimated 270 million are fake or duplicated user accounts.¹ Fraudsters are using these accounts to fraudulently fill out forms and click ads, which negatively...
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Ad Fraud

Ask Your Ad Fraud Protection Vendor These Questions Now

In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the advertising industry, costing businesses more...
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Click Fraud

4 Tips to Protect Your Agency and Clients From Click Fraud

Click fraud is one type of pay per click internet fraud that isn’t slowing down. Fueled by bots or users who click on a link with the purpose of charging someone, fraudsters don’t care about the collateral damage.
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