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Ad Fraud Solution

Ask Your Ad Fraud Protection Vendor These Questions Now

on June 7, 2018 | By Richard Kahn
In the digital advertising ecosystem, ad fraud is a serious problem. Ad fraud comes in many different forms, like click fraud, search ad fraud, ad injection, ad stacking, domain spoofing, and pixel stuffing. Each of these schemes are damaging to the advertising industry, costing businesses more...
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Click Fraud

4 Tips to Protect Your Agency and Clients From Click Fraud

on May 31, 2018 | By Richard Kahn
Click fraud is one type of pay per click internet fraud that isn’t slowing down. Fueled by bots or users who click on a link with the purpose of charging someone, fraudsters don’t care about the collateral damage.
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Ad Fraud

The Evolution of Fake News and Its Impact on Brand Safety

on May 29, 2018 | By Richard Kahn
Pop question: Is Taylor Swift a satanist clone? Or is she just another victim of fake news?
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Ad Fraud Solution

Why an Advertiser Needs Ad Fraud Protection

on May 24, 2018 | By Richard Kahn
Digital advertising is going through some turbulent times, thanks to the influx of ad fraud-related news rocking the industry. Bots and brand safety concerns had top brands like P&G pulling millions of dollars away from digital ad spending in 2017. Recent investigations exposed an elaborate fraud...
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Ad Fraud

Time Is Up: Are You Ready for General Data Protection Regulation?

on May 22, 2018 | By Richard Kahn
The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.  
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Ad Fraud

3 Reasons Why a Server-Based System Is Better for Preventing Fraud

on May 17, 2018 | By Anura PR Team
Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While cloud-based systems have their benefits, they have...
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Mobile

Fighting Mobile Ad Fraud in the App Age

on May 15, 2018 | By Richard Kahn
With an estimated 237.6 million smartphone users in the United States alone, it really shouldn’t be a surprise that mobile advertising continues to thrive. Unfortunately, that also means fraudsters have another money-making channel at their disposal.
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Compliance

3 Things About GDPR That Scare Publishers

on May 10, 2018 | By Richard Kahn
As the deadline for GDPR compliance draws near, brands, publishers, and agencies are worried how the changes will affect them. Publishers in particular have major cause for concern.  
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Brand Safety

Brand Safety: Is a Universal Rating System the Answer?

on May 8, 2018 | By Richard Kahn
Brand safety is a top concern for many companies, particularly when it involves ad placement. Correct ad placement is crucial; a family-oriented brand can’t risk being placed on a site that hosts edgy content.  
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Ad Fraud

Why Publishers Need to Question Traffic Sources

on May 3, 2018 | By Richard Kahn
The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g. website, blog, app, etc.) to make money. Together, they...
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