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Ad Fraud Solution

Why a Publisher Needs Ad Fraud Protection

Ad fraud isn’t just contained to one sector of digital advertising; the entire supply chain is affected. Since the industry focus tends to be on how ad fraud affects advertisers, most publishers assume ad fraud doesn’t apply to them. After all, publishers only see a small percentage of bots on...
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Ad Fraud

Will Facial Recognition Bring the End of CAPTCHA?

By now, you’ve probably seen that viral image of a Chinese policewoman wearing a pair of high tech glasses. You know, this one:  
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Ad Fraud

Botnet Detection 101: When Zombie Computers Attack

The Internet: a vast computer network linking smaller computer networks worldwide. Using a variety of communications protocols, our computers can connect and exchange information at lightspeed.
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Ad Fraud

From A to C: What You Need to Know About Ads.cert

Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.    
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Ad Fraud

The Fight Against Mobile Ad Fraud: How to Combat It

50 to 60% of money lost to ad fraud is on mobile devices. While businesses are busy working to improve customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the door wide open for fraudsters.
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Ad Fraud

How Blockchain Can Help in the Fight Against Ad Fraud

The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise advertisers and publishers are frustrated.
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Ad Fraud Solution

Not All Ad Fraud Protection Is Cut From the Same Cloth

When you realize you have an ad fraud problem, it’s only natural to immediately want to tackle it head on. But before you sign on the dotted line for an ad fraud protection solution, make sure you do your research first.
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Click Fraud

Click Fraud Protection: How to Avoid Click Farms

Sure, we’re a little obsessed with bots on this blog. But we definitely keep tabs on another major ad fraud culprit: human click farms.
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Ad Fraud

Fraud Detection: 3 Reasons Why A.I. Will Not Replace Humans

Machine learning and artificial intelligence definitely have their perks. In fact, there is even an A.I. that reads privacy policies for you. But becoming too reliant on technology can backfire. There are some nuances that machines can’t pick up on, at least not yet, anyway. And that means you...
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Ad Fraud

Why You Need to Be Testing Your Demand Side Platform

More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect. Despite its benefits, it isn’t immune to the...
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