How Can You Grow Your Company with an Ad Fraud Solution

Pop question: Is Taylor Swift a satanist clone? Or is she just another victim of fake news?

Digital advertising is going through some turbulent times, thanks to the influx of ad fraud-related news rocking the industry. Bots and brand safety concerns had top brands like P&G pulling millions of dollars away from digital ad spending in 2017. Recent investigations exposed an elaborate fraud...

The countdown is on. Later this week, May 25th to be exact, all U.S. companies will be required to comply with General Data Protection Regulation (GDPR). Failure to do so will result in steep fines for violators.  

Infrastructure plays a key component in detecting ad fraud. The type of infrastructure a company uses will affect how efficiently fraud can be detected. Currently, cloud-based systems are being favored over traditional server-based systems. While cloud-based systems have their benefits, they have...

The digital advertising ecosystem is comprised of several players, which includes advertisers and publishers. Advertisers need to purchase ad space across multiple platforms to promote their product. And publishers need to sell ad space (e.g. website, blog, app, etc.) to make money. Together, they...

Ad fraud isn’t just contained to one sector of digital advertising; the entire supply chain is affected. Since the industry focus tends to be on how ad fraud affects advertisers, most publishers assume ad fraud doesn’t apply to them. After all, publishers only see a small percentage of bots on...

By now, you’ve probably seen that viral image of a Chinese policewoman wearing a pair of high tech glasses. You know, this one: