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Ad Fraud

4 Advertising Fraud Detection Solutions for Your Business

Choosing an advertising fraud detection solution is an important step in protecting your brand. An ad fraud solution adds an extra layer of protection against sneaky fraudsters, not only saving you time and money, but also ensuring that your marketing runs efficiently. But not all ad fraud...
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Digital Advertising & Marketing

CONSENT Act: What You Need to Know

For publishers and advertisers, GDPR was just the beginning. More consumer data protection legislation is in the pipeline including a U.S. version of GDPR dubbed the CONSENT Act, which is short for “Customer Online Notification for Stopping Edge-Provider Network Transgressions.”
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Ad Fraud

Why Brands Are Bringing Ad Fraud Solutions In-House

We’ve all heard the phrase, “If you want something done right, do it yourself.” And that’s exactly what some brands are doing by moving their ad fraud solutions in-house. Brands are fed up with paying exorbitant pricing only to get data discrepancies and infrastructure issues with their current ad...
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What Is a Data Scientist?

We’re in a data explosion. As industries across the board go digital, from banking and energy to healthcare and retail, the sheer amount of data in existence is simply overwhelming and next to impossible for the average person to process.  
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Anura In The News

Anura.io Announces Partnership with CAKE by Accelerize

Anura Partnership Delivers CAKE Customers with Seamless Access to Innovative Technology for Identifying Bots and Fraudulent Traffic, Further Expands CAKE’s Digital Marketing Ecosystem  
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TCPA Compliance

California's Consumer Privacy Law: What You Need to Know

In June 2018, California took consumer privacy to the next level by signing off on a new bill: California’s Consumer Privacy Law (A.B. 375). The new law protects consumer data privacy and institutes hefty fines for violations. It’s slated to take effect January 1, 2020.  
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Ad Fraud

How Good Bots Can Benefit Your Brand (and Fight Fraud)

Close your eyes and think of a bot. What do you see? A malicious scraper bot stealing high quality content off a web page? Perhaps a spybot, collecting your personal data without your permission?
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Anura In The News

Anura.io Partners with Everflow Technologies for Fraud Protection

Performance marketers using Everflow Technologies (Everflow) now have access to an advanced, integrated fraud solution to block fraudulent users in real-time. Today, Anura.io, a division of digital marketing firm eZanga, announced a partnership with Everflow’s client platform to deliver quality,...
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Programmatic Buying

4 Programmatic Marketing Platforms to Calm Brand Safety Concerns

Programmatic ad fraud is a serious issue that concerns publishers, particularly since more than 70%¹ of publishers use programmatic tools for their media buying.
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