How Can You Grow Your Company with an Ad Fraud Solution

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety, and TCPA compliance. And that’s just the tip of the...

The cord cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.

In the race for more clicks, clickbait worthy articles have never been more prevalent. But oftentimes those clickbait articles are nothing more than fake news, designed to drive up views and clicks. However, the short-term gain isn’t worth the long-term pain.  

Every second, thousands of bots roam around the web. Many are helpful, but others are malicious. Some bots crawl pages and catch content thieves, while other bots serve spam, scrape information, and generate fake ad impressions.

Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t that number go down?

Ad fraud is estimated to cost brands $19 billion globally this year. To put that in perspective, the most recent standard was $16.4 billion for 2017.  

There’s a lot of terminology in the murky world of ad fraud. Whether you’re new to the advertising game or a seasoned player, trying to remember what each phrase and acronym means is frustrating.

The passing of the General Data Protection Regulation (GDPR) has ushered in a lot of changes. One notable change is their classification of an IP address as personal data. However, to classify an IP address as personal data is wrong on multiple levels.