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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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4 min read

What Is Ad Fraud?

Since it was first detected in 1999, ad fraud has been an ongoing issue, increasing at a fast rate alongside digital ad budgets. In 2016, advertisers spent $72.5 billion on digital advertising, with roughly 10% or $7.2 billion of ad spend lost to...

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4 min read

Lead Generation Teeters on the Edge, Is Help Within REACH?

The lead generation industry is under siege. Consumers are tired of robocalls. Lead generators and publishers are concerned about fraudulent leads that can lead to TCPA lawsuits. 

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4 min read

Partnerships That Protect Consumers and Lead Generators

Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...

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2 min read

Anura Repeats Success Winning Fortress Cyber Security Award

Anura is proud to announce we’ve won our second consecutive Fortress Cyber Security Award for excellence in threat detection! 

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3 min read

Revealing the Cost of Ad Fraud: What Are You Actually Paying?

If you’re playing the online ad game, odds are you’re a victim of fraud.

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4 min read

Do the Right Thing: Lead Buyers’ Role in Preventing Fraud

It’s hard out there for legitimate businesses that count on leads to grow. The FCC is trying to “close the lead generation” loophole. States are passing their own “mini TCPA” laws.

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3 min read

Scaling Your Ad Fraud Solution in a Growing Enterprise

Let’s Get Real: Real Clicks, Real Calls, Real Leads, Real Sales

When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...

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4 min read

Buyer Beware — Are You Getting the Ad Space You Paid For?

This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have. 

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4 min read

Development, Testing, and Beyond—Preventing In-App Fraud

As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...

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3 min read

Stack your Tech for Good Leads & Compliance

Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business. 

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