4 min read
Anura PR Team: June 21, 2023
Since it was first detected in 1999, ad fraud has been an ongoing issue, increasing at a fast rate alongside digital ad budgets. In 2016, advertisers spent $72.5 billion on digital advertising, with roughly 10% or $7.2 billion of ad spend lost to...
4 min read
Anura PR Team: June 14, 2023
The lead generation industry is under siege. Consumers are tired of robocalls. Lead generators and publishers are concerned about fraudulent leads that can lead to TCPA lawsuits.
4 min read
Anura PR Team: June 7, 2023
Lead generation sounds easy enough. A brand creates a marketing campaign that drives visitors to a landing page, visitors fill out a form to express their interest in the brand’s products or services, a representative calls the lead, and after they...
2 min read
Anura PR Team: May 31, 2023
Anura is proud to announce we’ve won our second consecutive Fortress Cyber Security Award for excellence in threat detection!
3 min read
Richard Kahn: May 25, 2023
If you’re playing the online ad game, odds are you’re a victim of fraud.
4 min read
Anura PR Team: May 17, 2023
It’s hard out there for legitimate businesses that count on leads to grow. The FCC is trying to “close the lead generation” loophole. States are passing their own “mini TCPA” laws.
3 min read
Anura PR Team: May 10, 2023
When it’s your business to provide your customers with real results, you need a partner that ensures you do just that—not just for today, but a partner that can scale with you. Digital...
4 min read
Richard Kahn: May 3, 2023
This may come as a shock, but you can’t sell what you don’t have and get away with it. Three former Outcome Health executives learned this the hard way and now face years in prison for selling advertising inventory they didn’t have.
4 min read
Richard Kahn: April 26, 2023
As is true with most successful marketplaces, app stores attract fraudsters looking to benefit themselves on someone else’s dime. With millions of apps available on multiple store platforms, policing each app for fraud has become increasingly...
3 min read
Richard Kahn: April 19, 2023
Last February, the FCC proposed measures to “close the lead generation loophole,” lead generators and those who rely on them have expressed concern—and rightly so—over the impact any final rulings will have on their business.