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Ad Fraud

What is Ad Fraud and How Can You Prevent It

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety, and TCPA compliance. And that’s just the tip of the...
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Ad Fraud

Cutting the Cord: How Hackers Are Exploiting Users

The cord cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.
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Ad Fraud

How Publishing Poor Quality News Results in More Ad Fraud

In the race for more clicks, clickbait worthy articles have never been more prevalent. But oftentimes those clickbait articles are nothing more than fake news, designed to drive up views and clicks. However, the short-term gain isn’t worth the long-term pain.  
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Lead Generation

3 Key Ways to Use A.I. for Lead Generation

What do marketers think will be the biggest trend of 2018? According to a BrightEdge survey, artificial intelligence continues to rank high on the list, trailing closely behind consumer personalization.
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Ad Fraud

5 Ways Bad Bots Can Devastate Your Online Presence

Every second, thousands of bots roam around the web. Many are helpful, but others are malicious. Some bots crawl pages and catch content thieves, while other bots serve spam, scrape information, and generate fake ad impressions.
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Ad Fraud

The Billion Dollar Ad Fraud Problem and How Brands Beat It

Estimates suggest that by the end of this year, almost $19 billion will be wasted on digital ad fraud, up from last year’s $16.4 billion projection. So, what are we doing to stop it? Why, despite all the latest tools and techniques out there, can’t that number go down?
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Ad Fraud

How to Protect Your Brand and Consumers From Bad Bots

Ad fraud is estimated to cost brands $19 billion globally this year. To put that in perspective, the most recent standard was $16.4 billion for 2017.  
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Ad Fraud

Online Advertising Fraud Dictionary: 35 Must-Know Terms

There’s a lot of terminology in the murky world of ad fraud. Whether you’re new to the advertising game or a seasoned player, trying to remember what each phrase and acronym means is frustrating.
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Press

Why the Industry Is Fed Up with Ad Fraud Solutions

Ad fraud technology is helpful until it isn’t. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricey, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and...
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Ad Fraud

IP Address: Why GDPR’s Ruling Is Wrong

The passing of the General Data Protection Regulation (GDPR) has ushered in a lot of changes. One notable change is their classification of an IP address as personal data. However, to classify an IP address as personal data is wrong on multiple levels.  
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