4 min read
Richard Kahn: February 15, 2023
We talk a lot about ad fraud: what it is, how to spot the different types, and how to protect your marketing dollars from it. While these topics are the most immediate areas of concern for those in the business of spending advertising dollars, if...
6 min read
Anura PR Team: February 8, 2023
Performance marketing can span many marketing channels, but in short, it is a digital advertising program that is paid based on the achievement of specific, pre-set quantifiable goals—for example, providing a...
4 min read
Richard Kahn: February 3, 2023
If you’ve been keeping up with the Elon Musk Twitter saga, you might have recently read about his latest move in his self-proclaimed war on bots. He famously claimed he would beat the bots or die trying. He immediately followed with a promise to...
4 min read
Anura PR Team: January 25, 2023
Pursuing fake leads isn’t just a waste of time; it’s also a waste of money and puts your company’s reputation at risk. On average, 25% of every dollar spent on leads is lost to fraud—percentages like that add up fast. As you work toward your 2023...
4 min read
Richard Kahn: January 18, 2023
3 min read
Richard Kahn: January 11, 2023
Online ad fraud didn’t take a holiday, nor should your protection. As the start of a new year often coincides with goal setting and ambitious plans, prioritize protecting your online defense strategy. We won’t rehash it here, but we’ve already...
5 min read
Richard Kahn: January 4, 2023
Ad fraud is one of the biggest challenges faced by the digital advertising industry. It cost businesses an estimated $100 billion in 2022, representing only about 20% of the $500 billion in global ad spend. Unfortunately, these types of scams are...
5 min read
Richard Kahn: December 14, 2022
Mobile advertising is a key marketing channel for businesses of all types. With roughly 85% of U.S. adults reporting that they own a smartphone (Source: Pew Research Center), the potential impact of advertising through mobile apps should not be...
4 min read
Richard Kahn: December 7, 2022
Ad fraud can have a lot of negative impacts on a business. In addition to the wasted ad spend used on fraudulent impressions, clicks, and leads, there’s the increased risk of TCPA violations, wasted sales team time pursuing bad leads, and potential...
4 min read
Anura PR Team: December 6, 2022
Let’s face it, most of the time craving anonymity in cyberspace is an indication of nefarious intent. We’ve discussed the impact of IP Masking and the use of a Residential Proxy Server, and both are tools typically used to hide activity on a grand...