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Ad Fraud

The Problem With Ad Fraud Solutions

Ad fraud continues to rock digital advertising. To stay ahead of fraud, not having an ad fraud solution in place is no longer an option. However, in an advertiser’s haste to stave off fraud, they may be overlooking critical problems with some ad fraud solutions currently on the market. Before...
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Impression Fraud

Impression Fraud on Online Advertising Platforms, Explained

Ad fraud is when a fraudster attempts to deceive advertisers with fake ads, fake leads, or fake traffic. One insidious form of advertising fraud is impression fraud.
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Brand Safety

Brand Safety: Life Before and After Digital Marketing

The evolution of technology, content, and sharing platforms has had a significant impact on brand safety. Compare a print ad being placed in the wrong section of the Sunday newspaper to a family-friendly brand appearing on a Breitbart site. Which seems worse? If you answered the second one, you’re...
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Lead Generation

Why Lead Generation Companies Need an Ad Fraud Solution

Lead generation companies are in the business of gathering and delivering qualified leads to their customers. It’s their bread and butter. But what happens when they deliver leads that are fraudulent?  
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TCPA Compliance

Top 5 GDPR Fails (So Far)

Even though GDPR officially took effect back in May, companies all over the world are still scrambling to get their privacy rules in order. While most companies seem to be steadily rolling with the new changes, others haven’t been so lucky. Here are the five worst cases of GDPR mishaps we’ve seen...
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Ad Fraud

Detecting Ad Fraud: 3 Major Challenges You Need to Know

Detecting and preventing ad fraud is no simple task. Ad fraud comes in many different forms, and fraudsters are always evolving their deceptive methods. Knowing what ad fraud is and what signs to look out for is helpful. And having an ad fraud protection solution in place is even better.
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Digital Advertising & Marketing

How to Balance Policy Updates and Company Growth

A few months ago, we were facing a tight deadline with the EU’s General Data Protection Regulation (GDPR). In the aftermath, we see that the race toward GDPR compliance shed a light on a problem the digital industry faces frequently: stoppage. When a policy change occurs, it requires you to stop...
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Ad Fraud

What is Ad Fraud and How Can You Prevent It

Roughly 10% or $7.2 billion of ad spend is lost to fraud each year, and the numbers just keep climbing. Ad fraud not only takes a significant chunk out of your ad spend, it has a trickle down effect. It affects your lead generation, brand safety, and TCPA compliance. And that’s just the tip of the...
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Ad Fraud

Cutting the Cord: How Hackers Are Exploiting Users

The cord cutting trend isn’t slowing down. With media titans like AT&T and Disney making big moves to offer consumers more streaming options, the market is being inundated with ways to ditch cable.
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Ad Fraud

How Publishing Poor Quality News Results in More Ad Fraud

In the race for more clicks, clickbait worthy articles have never been more prevalent. But oftentimes those clickbait articles are nothing more than fake news, designed to drive up views and clicks. However, the short-term gain isn’t worth the long-term pain.  
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