Browse by topic

Ad Fraud Solution

Why a Publisher Needs Ad Fraud Protection

Ad fraud isn’t just contained to one sector of digital advertising; the entire supply chain is affected. Since the industry focus tends to be on how ad fraud affects advertisers, most publishers assume ad fraud doesn’t apply to them. After all, publishers only see a small percentage of bots on...
Read

Ad Fraud

From A to C: What You Need to Know About Ads.cert

Although the ads.txt initiative seems to be off to a good start, there’s still room for improvement.    
Read

Ad Fraud

The Fight Against Mobile Ad Fraud: How to Combat It

50 to 60% of money lost to ad fraud is on mobile devices. While businesses are busy working to improve customer experience for mobile, their focus on security and fraud prevention is falling to the wayside. Their distraction is leaving the door wide open for fraudsters.
Read

Ad Fraud

How Blockchain Can Help in the Fight Against Ad Fraud

The price tag for ad fraud isn’t just in the millions, it’s in the billions. A $16.4 billion problem that isn't slowing down.¹ Latest numbers show 29% of programmatic and 12% of direct buy traffic is coming from fraudulent sources. It’s no surprise advertisers and publishers are frustrated.
Read

Ad Fraud Solution

Not All Ad Fraud Protection Is Cut From the Same Cloth

When you realize you have an ad fraud problem, it’s only natural to immediately want to tackle it head on. But before you sign on the dotted line for an ad fraud protection solution, make sure you do your research first.
Read

Ad Fraud

Why You Need to Be Testing Your Demand Side Platform

More than 70% of publishers use programmatic tools like Demand Side Platforms (DSPs) for their media buying. Programmatic’s popularity stems from its ability to offer better ad buying efficiency and ad targeting; however, programmatic isn’t perfect. Despite its benefits, it isn’t immune to the...
Read

Bots

Lead Generation: Beware of Form Bots

In affiliate marketing, companies looking for new customers ask affiliates to find them leads. In exchange, the company pays the affiliate for each lead generated, following the classic cost per lead (CPL) pricing model. Unfortunately, people find a way to cheat the system. Dishonest affiliates...
Read

Ad Fraud

Ad Fraud Solutions: It’s Not About Size, It’s About How You Use It

Here’s the thing: ad fraud isn’t going away. In fact, it’s only expected to evolve. By 2023, global ad fraud will reach an estimated $100 billion, according to Juniper Research.
Read

Ad Fraud

How A.I. and Machine Learning Can Combat Fraud

Mention the words artificial intelligence (A.I.) or machine learning around human workers, and they get noticeably uncomfortable. The fear of robots and machines taking their jobs isn’t far-fetched. After all, automation has made many positions over the years obsolete.  
Read

Ad Fraud

What You Need to Know About ads.txt

It’s no secret that programmatic advertising has its fair share of fraud. Lurking in the supply chain, fraudsters carry out acts of domain spoofing and inventory arbitrage, ripping off buyers and damaging publishers’ reputations.  
Read

Get the Latest Updates from Anura

Subscribe to Email Updates