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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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5 min read

Are Poll Bots Skewing Your Poll Data?

Every four years, American voters gather to choose the next President of the United States (POTUS). In between these larger elections, states and local municipalities hold votes to fill seats in Congress, elect municipal officials, and pass or deny...

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4 min read

Ad Fraud Detection and False Positives: Why Accuracy Matters

When it comes to ad fraud detection, accuracy is critical. Not only do you need to identify as much fraud as possible to avoid handing your company’s hard-earned money to fraudsters, but you need to verify that any activity flagged as fraud actually...

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4 min read

Why You Need to Replace ReCAPTCHA as Your Bot Detection Tool

We live in an age where it’s crucial to have an online presence. It’s how prospects find you, how they learn about what you have to offer, and how they contact you. Failing to keep up with digital trends is synonymous with losing business to...

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6 min read

Why Is Twitter's Ad Fraud So High?

With the recent news involving Elon Musk’s offer to buy Twitter being put on hold because of worries about fake accounts on the platform, now may be a good time to talk about the problem of ad fraud on social media, fake social media accounts, and...

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5 min read

Elon Musk’s Twitter Deal: Could Fake Accounts Stop It?

Elon Musk, the business magnate and richest man in the world worth $265 billion USD, is looking to buy Twitter. The social media platform with roughly 463 million monthly active users (MAU) may no longer rank in the top 10 most popular social media...

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9 min read

How Bad Bots Hurt Your Online Marketing (+ How to Stop Them)

Bots, programs that are used to automate common tasks for human users, have been around almost as long as computers themselves. Good bots have all kinds of uses. For example, Google uses bots to crawl the web and index web pages so their users can...

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5 min read

Ad Fraud and VPNs: What You Should Know

There are many tools that fraudsters use in their schemes to take money from your company’s online advertising campaigns. Even legitimate technology solutions that are meant to help consumers can be twisted into tools for fraud.

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5 min read

How Does Programmatic Ad Fraud Work?

Online advertising has enormous potential to help businesses win new customers. With over 4.6 billion people actively using the internet in some way or form, it’s easy to see why online advertising would be an attractive option.

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5 min read

How Social Bots Can Hurt Your Company

Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media...

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5 min read

What’s the Best Way to Stop Programmatic Ad Fraud?

Advertising is a crucial activity for any business. Being able to attract new customers, entice existing customers into closing new deals, and even just keep your brand top of mind among your target audience is crucial for maintaining (and growing)...

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