3 min read
Richard Kahn: August 18, 2021
Bots, or automated programs that are designed to carry out specific tasks, are a core part of modern technology. “Good” bot programs do things like help search engines crawl websites to populate your Google searches or automate boring and repetitive...
5 min read
Richard Kahn: August 11, 2021
In early 2020, tech industry giant Google announced that it was removing 600 apps from the Google Play Store and banning the app makers from Google AdMob and Google Ad Manager for “violating [Google’s] disruptive ads policy and disallowed...
4 min read
Richard Kahn: July 28, 2021
In digital marketing, merchants looking to add new leads and contacts to their marketing campaigns may use a large variety of tools and resources. One of the most important channels for marketing in recent years has proven to be mobile ads within...
6 min read
Richard Kahn: July 21, 2021
To sustain consistent growth, businesses need to gain leads and add new customers. Affiliate marketing campaigns draw on networks of people to help promote a company’s goods and services. Sometimes, the merchant is the one bringing on the...
3 min read
Richard Kahn: July 14, 2021
Fraud comes in many forms. Every day, criminals strive to find new ways to defraud companies of their money—including their ad spend. When researching ad fraud, marketing fraud, affiliate fraud, and every other possible permutation of fraud, you may...
6 min read
Richard Kahn: June 30, 2021
For any business, generating new leads is almost always a major concern. To help achieve lead generation goals, many companies use online marketing. Part of the reason for this may be the high cost of “traditional” marketing—which has an average...
6 min read
Richard Kahn: June 23, 2021
Affiliate marketing campaigns can be an incredibly powerful tool for attracting business. With the average daily time spent consuming online content soaring to six hours and 59 minutes (Source: Forbes), online marketing campaigns have more...
5 min read
Richard Kahn: June 16, 2021
Despite the many advancements that have been made in the fight against digital marketing fraud, there are still numerous examples and stories about companies—even big ones—falling victim to ad fraud.
4 min read
Richard Kahn: June 9, 2021
In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and impacts they face. One of the most ubiquitous solutions used in online ad fraud prevention is the CAPTCHA tool.
4 min read
Richard Kahn: June 2, 2021
Affiliate marketing has become a key lead generation strategy for many companies. According to data from Statista, affiliate marketing spend in the U.S. has grown from $1.6 billion in 2010 to $6.8 billion in 2020—and is projected to reach $8.2...