How Can You Grow Your Company with an Ad Fraud Solution

Determining if you have an ad fraud problem can be tricky when you don’t know what signs to look for. Reviewing your analytics is one way to identify signs of potential ad fraud. Analytics will reveal patterns in your data, enabling you to spot when something is abnormal.

Ad fraud and brand safety are often lumped together as one in the same, but they’re not. While they cover the same topic (e.g. watching your traffic and ad placement), they’re completely separate, different ideologies. And the former heavily impacts the latter.

When you’re a media buyer, you don’t want to purchase worthless traffic. It not only reflects badly on you, it hits you in your wallet... hard. Advertisers are losing $7.2 billion annually to ad fraud.

We all know ad fraud is a huge problem in the digital advertising space. But not everyone has a clear idea of what it looks like; about 37% of surveyed advertisers don’t know if they have an ad fraud problem.

These days, even the most mundane items have evolved into technologic novelties. Your watch sends you breaking news while simultaneously keeping an eye on your fitness. Your washing machine pings you when it’s done cycling. You can control your thermostat with a simple touch before you even get...

Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their business.

In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale towards $7.2 billion. Yikes.

The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.

Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.