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NEW ULTIMATE GUIDE TO AD FRAUD Get It Now
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5 min read

How Does Programmatic Ad Fraud Work?

Online advertising has enormous potential to help businesses win new customers. With over 4.6 billion people actively using the internet in some way or form, it’s easy to see why online advertising would be an attractive option.

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5 min read

How Social Bots Can Hurt Your Company

Social media has become an incredible tool for sharing information. Social platforms like Twitter, Facebook, Instagram, and even TikTok have soared in popularity over the last decade. According to data from the Pew Research Center, social media...

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5 min read

What’s the Best Way to Stop Programmatic Ad Fraud?

Advertising is a crucial activity for any business. Being able to attract new customers, entice existing customers into closing new deals, and even just keep your brand top of mind among your target audience is crucial for maintaining (and growing)...

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5 min read

How Much Click Fraud Is Acceptable in Your Ad Campaigns?

Risk management is an important part of any business operation—especially since no business workflow is absolutely risk-free. Ad campaigns are no exception to this rule. Every online ad campaign is subject to some risk of ad fraud—whether it takes...

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7 min read

How Easily Can a Form Bot Beat Basic Bot Filters?

Bot-based fraud is a constant risk for anyone running an online ad campaign. Form bots are an especially dangerous threat—one that can quickly drain your marketing budget and leave you with no results for all the money you’ve spent.

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7 min read

Why Do Fraudsters Engage in Click Fraud? (+How to Stop It)

Pay-per-click (PPC), or cost-per-click (CPC), advertising has been around since the 1990’s. However, it really took off when Google, the search engine that most of the world uses today, launched their PPC Adwords service in 2002.

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6 min read

How Many Fake Leads Come from Form Bot Fraud?

Many marketers, whether they’re working as part of an advertising department within a single business or a third-party ad agency that works with numerous clients, struggle to get more leads. Even when their ad campaigns are successful, there’s...

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6 min read

Why Bot Detection Is Critical for Protecting Online Ad Revenue

Ad fraud is a major concern for any company engaging in online marketing. Every day, fraudsters target online marketing campaigns of all types and try to illicitly squeeze as much money as they can from them before they’re caught and have to...

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9 min read

The Terrifying Tale of a TCPA Compliance Lawsuit

Are you worried about the possibility of facing a TCPA compliance lawsuit—a class action suit where hundreds or even thousands of people band together to get a lawyer and sue your company for millions of dollars? 

If you aren’t, it should be in the...

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7 min read

How Do Form Bots Work? (+ Ad Fraud Detection Tips)

Here’s a scenario that we see all too often: A company launches a brand-new ad campaign to promote their products and services. To spread their reach as far as possible, the company partners with a lot of different ad platforms, social media...

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