5 min read
Richard Kahn: January 27, 2022
If you’re working in the digital marketing space or hired someone else to help with your marketing, you probably use some kind of lead generation form as a part of your online campaigns.
These forms are a great tool for collecting data about...
7 min read
Richard Kahn: January 20, 2022
The financial risks posed by TCPA violations are too significant for any company to ignore. With millions of dollars on the line in the form of fines and even class action lawsuits, it’s important to know what your risk factors are and how to avoid...
5 min read
Richard Kahn: January 13, 2022
The Telephone Consumer Protection Act of 1991 (TCPA) was a landmark Federal Communications Commission (FCC) rule that was an “effort to address a growing number of telephone marketing calls” enacted by Congress.
6 min read
Richard Kahn: January 6, 2022
Online ad campaigns are a great (and cost-effective) way to generate leads and build your business. However, there are always charlatans who will be out to scam you out of your money while providing nothing of value in return. So, lead generation...
5 min read
Richard Kahn: December 30, 2021
Have you heard of Aleksandr Zhukov, the self-proclaimed Russian King of Fraud? Unless you’ve been closely following ad fraud news, you may not know who the creator of the methbot ad fraud scheme is or why he’s noteworthy.
5 min read
Richard Kahn: December 23, 2021
2021 was a busy year for ad fraud—and there’s every indication that 2022 will be just as busy (if not more so)! Every day, fraudsters concoct new schemes (or modify old ones) to try and steal ad revenue from companies just like yours.
6 min read
Richard Kahn: November 24, 2021
What is digital ad fraud? Digital ad fraud, or the practice of viewing, clicking, converting, or generating false interactions with any web asset for the sole purpose of earning money (either directly or indirectly), has long been a major problem...
6 min read
Richard Kahn: November 17, 2021
E-commerce fraud is quite common. According to credit card processor Shift Processing, credit card fraud was up 18.4 percent in 2018, and that number has continued to climb.
There are different types of e-commerce fraud, and in order for scammers...
5 min read
Richard Kahn: November 3, 2021
If you ask a marketer what they consider to be the most important metrics to track, many of them will say “conversion rate.”
5 min read
Richard Kahn: October 13, 2021
There are many techniques that fraudsters will employ to aid in their ad fraud schemes. When fraudsters want to try to hide their illicit activities and make themselves harder to identify, one of the first tactics they’ll resort to is spoofing.