Ad Fraud Insights | Anura Blog

Ad Fraud

How to Stop Sneaky Online Advertising Fraudsters

on August 30, 2017 | By Richard Kahn

In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale towards $7.2 billion. Yikes.

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Ad Fraud

Ad Fraud: You're Not Sneaky If We Can See You

on August 23, 2017 | By Richard Kahn

The internet is a fraudster’s paradise. There are no consequences or regulations regarding their actions, leaving advertisers in a serious predicament. Many waste billions a year in fraudulent advertising spend.

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Ad Fraud

Adios Ad Fraud: 4 Ways to Knock It Out of the Programmatic Funnel

on August 16, 2017 | By Richard Kahn

Programmatic advertising makes digital advertising look like a piece of cake. And who doesn’t love cake? Back in the day, ad purchasing was a pain. Negotiating and dealing with a sales person wasn’t ideal. Programmatic buying takes the hassle out of ad buying.

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Bots

Good vs Evil: What You Need to Know About Internet Bots

on July 19, 2017 | By Richard Kahn

In 2016, bots officially dominated over half of internet traffic. A bot is a software application that is designed to perform simple and repetitive automated tasks on the internet. There are plenty of good bots out there that help your experience online run smoothly. But, there are also a lot of...

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Ad Fraud

Live Fraud Paper Threat: What You Need to Know

on July 12, 2017 | By Richard Kahn

75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139 billion in mobile app revenue by 2021.

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Ad Fraud

8 Ad Fraud Techniques and How to Stop Them

on July 5, 2017 | By Richard Kahn

Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.

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