6 min read
Richard Kahn: May 19, 2021
For many companies, finding new and cost-effective ways to market their products and services is a must. Effective marketing helps keep the sales funnel full of prospects. However, traditional advertising channels (such as TV, print, and radio ads)...
5 min read
Richard Kahn: May 12, 2021
Ad fraud is a prevalent problem for businesses of all industries. With display advertising spending already exceeding $160 billion dollars as of 2019 (Source: Statista), the incentive for criminals to commit ad fraud is enormous.
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6 min read
Richard Kahn: April 21, 2021
If you have spent any time on the internet in recent years, you’ve had to check a little box to tell the world, “I’m not a robot.” This little box was invariably accompanied by a small visual or audio test, called CAPTCHA.
You have to pass the...
5 min read
Richard Kahn: March 31, 2021
For many affiliate marketers, TCPA compliance can be an enormous issue. Noncompliance with TCPA rules can lead to extended (and expensive) legal battles. Affiliate marketers can run afoul of TCPA compliance issues all too easily—especially when...
5 min read
Richard Kahn: March 24, 2021
Online affiliate marketing campaigns can be a major revenue generation opportunity for businesses of all sizes and industries. Being able to place ads on other websites or have influencers promote the company’s products and services can help...
5 min read
Richard Kahn: February 3, 2021
Domain spoofing can cost advertisers up to $1 million in lost revenue per month. It’s something you usually don’t know is going on, until your budget runs out with no return for your campaign. While the term “spoofing” is commonly associated with...
7 min read
Richard Kahn: January 27, 2021
Measuring marketing campaign performance is one of the most important aspects of the marketing professional’s job. However, metrics used to measure how successful we are don’t always tell the entire story. Sometimes we rely on metrics that make our...
8 min read
Richard Kahn: January 20, 2021
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.
3 min read
Richard Kahn: October 1, 2020
The rise of bots in recent years has been both a blessing and a curse. While bots can automate tedious tasks and save humans time and effort, there are also "bad bots" that can cause harm. These malicious bots can be used for activities such as...
4 min read
Richard Kahn: September 8, 2020
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.
With the rise of automation and other digital processes, the risk of fraud is increasing exponentially. Bad actors...