1 min read
Richard Kahn: September 20, 2017
Fraudsters.We know they’re lurking online,hiding behind identities that aren’t their own. But for some odd reason, many marketers aren’t aware of the long-term effects ad fraud can have on their businesses.
6 min read
Richard Kahn: August 30, 2017
In 2015, advertisers wasted $6.3 billion in ad spending as a result of fraudulent advertising practices.¹ This number is only expected to grow, with an anticipated scale of $7.2 billion. Yikes.
1 min read
Richard Kahn: July 12, 2017
75% of internet usage will be mobile this year. As mobile usage continues to climb, so do mobile app downloads. The mobile app industry is a lucrative one, particularly Android app downloads. The Google Play Store is anticipated to exceed $139...
5 min read
Richard Kahn: July 5, 2017
Every year, advertisers lose billions to ad fraud, and there are many brand and agency professionals who don’t even realize it. In fact, as many as 37% of advertisers are unaware of ad fraud or how it’s affected their marketing efforts.