4 min read
Richard Kahn: August 13, 2020
Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose...
4 min read
Anura PR Team: July 28, 2020
You did it!
Your writers have crafted a series of killer blogs and articles that really resonate with your target audience. You made sure they are informative and unique, and they keep the reader's interest while still helping to sell your product....
3 min read
Anura PR Team: June 25, 2020
Privacy is a pretty big deal these days, especially when it comes to the internet and our online presence. And honestly, it should be, especially with social media usage at an all-time high and privacy issues making headlines every time Apple...
4 min read
Richard Kahn: June 18, 2020
Navigating ad fraud can be tricky and costly.In2019, ad fraud cost advertisers an estimated$42 billion, and that number is anticipated to climb over $100 billion within the next three years. It’s critical for advertisers and publishers to know...
2 min read
Anura PR Team: June 11, 2020
Fraudsters aren’t picky when it comes to choosing their ad fraud victims. Big brands, small businesses, and affiliates are all ripe for picking. Affiliates, in particular, are vulnerable because they don’t think fraudsters would go after the little...
5 min read
Richard Kahn: June 2, 2020
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
4 min read
Richard Kahn: April 7, 2020
Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves...
5 min read
Richard Kahn: March 18, 2020
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent.
4 min read
Richard Kahn: March 9, 2020
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...
4 min read
Richard Kahn: February 24, 2020
Research from the 2019 AFP® Payments Fraud and Control Survey Report by J.P. Morgan shows that payment fraud across all industries is a serious issue. According to the report, payment fraud has increased 20 percent since 2014, and 82 percent of...