6 min read
Richard Kahn: June 30, 2021
For any business, generating new leads is almost always a major concern. To help achieve lead generation goals, many companies use online marketing. Part of the reason for this may be the high cost of “traditional” marketing—which has an average...
6 min read
Richard Kahn: June 23, 2021
Affiliate marketing campaigns can be an incredibly powerful tool for attracting business. With the average daily time spent consuming online content soaring to six hours and 59 minutes (Source: Forbes), online marketing campaigns have more...
5 min read
Richard Kahn: June 16, 2021
Despite the many advancements that have been made in the fight against digital marketing fraud, there are still numerous examples and stories about companies—even big ones—falling victim to ad fraud.
4 min read
Richard Kahn: June 9, 2021
In the fight against digital advertising fraud, companies have adopted a variety of strategies to minimize the risks and impacts they face. One of the most ubiquitous solutions used in online ad fraud prevention is the CAPTCHA tool.
4 min read
Richard Kahn: June 2, 2021
Affiliate marketing has become a key lead generation strategy for many companies. According to data from Statista, affiliate marketing spend in the U.S. has grown from $1.6 billion in 2010 to $6.8 billion in 2020—and is projected to reach $8.2...
5 min read
Richard Kahn: May 12, 2021
Ad fraud is a prevalent problem for businesses of all industries. With display advertising spending already exceeding $160 billion dollars as of 2019 (Source: Statista), the incentive for criminals to commit ad fraud is enormous.
...
5 min read
Richard Kahn: March 31, 2021
For many affiliate marketers, TCPA compliance can be an enormous issue. Noncompliance with TCPA rules can lead to extended (and expensive) legal battles. Affiliate marketers can run afoul of TCPA compliance issues all too easily—especially when...
5 min read
Richard Kahn: March 24, 2021
Online affiliate marketing campaigns can be a major revenue generation opportunity for businesses of all sizes and industries. Being able to place ads on other websites or have influencers promote the company’s products and services can help...
8 min read
Richard Kahn: January 20, 2021
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.
3 min read
Richard Kahn: October 1, 2020
The rise of bots in recent years has been both a blessing and a curse. While bots can automate tedious tasks and save humans time and effort, there are also "bad bots" that can cause harm. These malicious bots can be used for activities such as...