5 min read
Richard Kahn: May 12, 2021
Ad fraud is a prevalent problem for businesses of all industries. With display advertising spending already exceeding $160 billion dollars as of 2019 (Source: Statista), the incentive for criminals to commit ad fraud is enormous.
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5 min read
Richard Kahn: March 31, 2021
For many affiliate marketers, TCPA compliance can be an enormous issue. Noncompliance with TCPA rules can lead to extended (and expensive) legal battles. Affiliate marketers can run afoul of TCPA compliance issues all too easily—especially when...
5 min read
Richard Kahn: March 24, 2021
Online affiliate marketing campaigns can be a major revenue generation opportunity for businesses of all sizes and industries. Being able to place ads on other websites or have influencers promote the company’s products and services can help...
8 min read
Richard Kahn: January 20, 2021
How much money do you spend on ads per month? Some companies dedicate as much as millions of dollars per month towards getting their ads in front of the right people. Unfortunately, a percentage of that is unknowingly wasted money.
3 min read
Richard Kahn: October 1, 2020
The rise of bots in recent years has been both a blessing and a curse. While bots can automate tedious tasks and save humans time and effort, there are also "bad bots" that can cause harm. These malicious bots can be used for activities such as...
4 min read
Richard Kahn: September 8, 2020
Global digital advertising fraud is expected to grow from $42 billion in 2019 to $100 billion in 2023, according to Juniper Research.
With the rise of automation and other digital processes, the risk of fraud is increasing exponentially. Bad actors...
4 min read
Richard Kahn: September 3, 2020
Ad fraud is already a massive problem, and it’s exponentially getting worse. Juniper Research predicts that the ad fraud problem will balloon into a staggering $100 billion problem by 2023, increasing 238 percent from the $42 billion fraudulently...
4 min read
Richard Kahn: August 27, 2020
Lead generation agencies are always focused on growth and the quality of their leads. But when advertisers are willing to spend anywhere between $2 per lead to thousands of dollars per lead, depending on the industry, it comes as no surprise that...
4 min read
Richard Kahn: August 20, 2020
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...
4 min read
Richard Kahn: August 13, 2020
Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose...