4 min read
Richard Kahn: August 20, 2020
In 2019, advertisers lost a whopping $42 billion to ad fraud, and the problem is only getting worse. According to Juniper Research, that number will more than double to $100 billion by 2023. More granularly, research suggests that as many as 25...
4 min read
Richard Kahn: August 13, 2020
Ad fraud is a major problem for advertisers across all industries, and according to Juniper Research, it’s a problem that’s about to get much worse. The firm predicts that while advertisers stood to lose $42 billion in 2019, they’re going to lose...
5 min read
Richard Kahn: July 21, 2020
Affiliate marketing is a great way for companies like yours to unlock new revenue streams and sell their products and services to more customers. This is why nearly 90 percent of advertisers agree that affiliate marketing plays a critical role in...
4 min read
Richard Kahn: July 8, 2020
If you’re one of the 96 percent of Americans who owns a cell phone, chances are you’ve dealt with your fair share of robocalls, unwanted telemarketing calls, and text message spam over the years. Not only are they frustrating and invasive, they can...
4 min read
Richard Kahn: June 18, 2020
Navigating ad fraud can be tricky and costly.In2019, ad fraud cost advertisers an estimated$42 billion, and that number is anticipated to climb over $100 billion within the next three years. It’s critical for advertisers and publishers to know...
5 min read
Richard Kahn: June 2, 2020
Ad fraud can have a serious impact on any business. Not only can ad fraud eat your budget and water down ROI, it can also suck up a lot of time, causing your business to incur hefty opportunity costs along the way.
2 min read
Richard Kahn: May 20, 2020
Ad fraud has its tentacles in many things, including lead generation. If you find yourself spinning your wheels or getting notices that you’ve violated TCPA compliance, your lead generation methods may have been affected by ad fraud.
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4 min read
Richard Kahn: April 7, 2020
Advertising teams, regardless of industry or tenure, face challenges when it comes to optimizing various parts of their marketing campaign strategy. While there can be similar goals, themes, and channels for each campaign, teams may find themselves...
5 min read
Richard Kahn: March 18, 2020
Ad fraud is something that every online ad publisher needs to be familiar with these days. According to Adobe research relayed by The Wall Street Journal, 28 percent of all online traffic is fraudulent.
4 min read
Richard Kahn: March 9, 2020
The success of a marketing team is measured by certain metrics. One of the most commonly used metrics is cost per lead, which measures how cost-effective a lead generation marketing campaign is. Not only is this an important measurement of how...